42 courses with the subject MCM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Foundations of Business introduces students to the concepts and principles that serve as the foundations to the many disciplines that they will study. Scheduled during the first wee
Provides a foundation in the strategic use of communication to inform, motivate, persuade, build consensus, and implement change in organiza
Focuses on creating and presenting speeches and other oral presentations in a variety of business and professional settings; uses an audience
Focuses on using writing as a strategic managerial tool. Helps develop writing skills ac
Focuses on the knowledge and skills needed to understand, analyze, and write about bu
Emphasizes negotiation skills within organizations and with customers, clients, and stakeholders across organizations. Provides a structured
Explores different theoretical approaches to understanding leadership and examining
Focuses on developing speaking, listening, and inquiring skills, essential for productive conversations, along with encouraging the developme
Provides a foundation in understanding how new communications technologies transform organizations, including what constitutes technology in
Focuses on the marketing concepts and methods needed to capture fragmented customer-centri
Open to all MBA and HCA students This course provides the students with sound theory of why consumers behave as they do, how marketers communi
Focuses on strategic planning issues central to marketing communications, including identifying and selecting key strategic options and metho
Focuses on how organizations create and communicate a coherent organizational identity through visual and verbal images. Topics include cultu
Online Marketing Communications (OMC) is based on traditional marketing communications, but with many new twists added due to new technologies such as social media and mobile communications devices. As a result, OMC affects traditional marketing methods in the following ways: 1. OMC increases the number
Prepares students to communicate company business and financial information to investors, analyst
This class is designed to teach those who intend to become marketing communications managers, journalists, public
Provides an introduction to economics, accounting, and finance. Enables students to read, analyze, an
Explores the theory and practice of corporate community relations, tracing its roots through key social movements of the 20th century to the
Focuses on identifying the issues and environments that affect the communications functions of organizations. Topics include strategies for m
This course examines applied research issues from planning to interpretation of findings. Students are
In today's complex world, communicating in an ethical, considered way is critical given the ever-changing nature of organizations. Transforming ideas, strategy, and vision into clear messag
Globalization is one of the major forces shaping our world and organizations are no exception. If we look at the spread of information, ideas, capital, media, and cultural artifacts - or for that matter, people -
Explores the organizational challenges and opportunities created by the increasing cultural diversity of the U.S. workforce. Provides a theor
Examines how organizations use internal communications (oral, written, and electronic)
Examines several types of organizational communication, including marketing communications, public relations, crisis communi
This course, taught by Gov. Deval Patrick's former press secretary and current executive director of the Governor's political action committee, is an overview, explanation, and analysis of the relationship between the m
This class is designed to teach those who intend to become marketing communications managers, journalists, public
This course has three major components: the basic principles of design, the technology of design, and a real-world project to help understand how design works in business practice and to develop the critical t
This course focuses on the development of a team-based internal communication audit proposal, where students conduct a goal-directed or
Open to MBA students. Produce the Simmons School of Management's magazine. Learn step-by-step how a magazine works as a complete business enterprise. Learn the basics
This course on areas crucial to the understanding, management, and planning of local and global strategic integrated marketing communication (IMC) as a process. The class an
This comprehensive examination of advertising provides students with a foundation and an understanding of the process of advertising, as well as the ability to analyze advertising campaigns critically. The case study method is used to explore the mar
in Communications Mgt 400 talog-local.json talog.json
Prepares and supports students in completing an applied project that demonstrates an under
Course Catalog 2023-2024 Graduate Course Catalog 2023-2024 Undergraduate Course Catalog 2022-2023 Graduate Course Catalog 2022-2023 Undergraduate Course Catalog 2021-2022 Graduate Course Catalog 2021-2022 Undergraduate Course Catalog 2020-2021 Graduate Course Catalog 2020-2021 Undergraduate Course Catalog Archived Catalogs
Source: Simmons University's catalog, linked per course · table learning_unit · CourseShelf publish 61
