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Worcester State University · Courses

BA

94 courses with the subject BA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

BA 100Introduction to Business3

Introduction to basic concepts related to business practices; includes examination of local, regional and national organizations in the business world.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 193Special Topics in Business First -Year Students3

Introductory level course covering topics of special interest to first-year students or offered only as a First-Year Seminar.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 200Principles of Management3

Study of management practices and behavior in organizational settings; emphasis on introduction to managerial principles, concepts and fundamentals.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 210Financial Accounting I3

Principles, concepts, procedures, and techniques of financial accounting necessary for preparation, understanding, and interpretation of accounting information.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 220Financial Accounting II3

Continuation of the topics covered in BA 210.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 230Managerial Accounting3

Analysis, interpretation and use of accounting data for effective managerial planning, control and decision-making.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 250Analytical Techniques in Business

Identification and analysis of common business problems using proper quantitative techniques and standard business software.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 300Organization Theory3

A macro examination of organizations utilizing current research findings based largely upon a systems/contingency framework, designed to improve organizational effectiveness.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 302Introduction to Entrepreneurship3

Students learn and explore the nature and challenges of entrepreneurship; explore the life cyle of opportunity-launch-growth-fruitage of the venture.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 303Small Business Management3

This course focuses on essential management skills relating to starting and managing a small business where one or few individuals provide initial financing.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 304Women Entrepreneurs and Leaders3

Students will focus on the research of women business leaders and the roles they have played in the global economy.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 305Organizational Behavior3

Study of organizational effectiveness and quality of working life, through individual, organizational, and contextual level theories and practices.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 306Human Resource Management3

An examination of human resource management including employment laws, recruiting/selection, training/development, and benefits/compensation administration.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 312Operations Management I

Applied analysis of operations in service and production systems using quantitative models and calculus, inventory, work measurement, scheduling, quality control.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 316Financial Management3

Financial analysis, working capital management, and basics of capital budgeting.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 318Principles of Marketing3

Overview of the full range of activities involved in marketing; develops an understanding of marketing strategy and processes.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 320Business Law I3

Introduction to legal concepts as applied to the study of contracts, personal property, sales, and the Uniform Commercial Code.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 321Business Law II3

Continuation of topics covered in BA320. Study of laws of partnerships and corporations.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 327Ethical Decision Making in Business3

This course will identify, discuss, and analyze ethical issues faced by business professionals and discuss approaches for resolving ethical dilemmas.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 350Business Information Systems and Applications

Survey of automated business information systems and microcomputer applications with emphasis on business oriented software.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 351Managing Ebusiness3

Digitizing new forms of business organizations to create business-to-business partnerships, business-to-consumer relationships, pathways-to- profitability; legal,ethical, social, political and global issues.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 355Insurance and Risk Management3

This survey course covers the identification and evaluation of risk and techniques for the management of risk. Commercial and personal risks are studied from the points of view of the corporation, the individual, and the insurer. Areas of emphasis include commercial property, business liability, workers compensation, automobile, life, health, disability, and income insurance.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 362Accounting for Non-Profit Organizations3

Specialized area of accounting for unique requirements for non-profit organizations; includes analysis of budgeting, financial statements and other unique accounting requirements needed by management to assess the controls of a non-profit entity.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 370Intermediate Accounting I3

Accounting theory, principles, concepts, and procedures applied to balance sheet, and income statement accounts. Presentation and interpretation of financial reports.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 371Intermediate Accounting II3

Continuation of BA-370.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 372Advanced Accounting I3

Examines specialized topics in accounting including business combinations, partnerships, foreign currency transactions and translation, IFRS, nonprofit and governmental accounting.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 374Cost Accounting3

Accounting for costs in business enterprises. Emphasis placed on fundamental principles including job order, process, and standard costs.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 375Federal Income Taxes I3

A study of federal income taxation as applied to individuals.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 376Auditing3

Basic auditing concepts and developments and their application to the examination, evaluation, and reporting of financial data.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 377Federal Income Taxes II3

Federal income taxes for corporations and partnerships.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 380Negotiations3

This course focuses on effective negotiations, conflict management, and power and influence in organizational and other settings.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 385Leadership3

This course focuses on leadership theories, skills and applications. Self-assessment and reflection are important learning components of this course.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 390Business and Social Research Methods3

An overview of research design approaches and the basic techniques of data collection employed by social scientists conducting empirical research.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 400Management and Organizational Behavior I3

Study of concepts, theory, research and operational problems of organizational behavior; work groups and intergroup behavior models.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 401Management and Organizational Behavior II3

Continuation of topics covered in BA 400 with additional theory and case studies; behavioral science/systems approach is taken.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 402Designing the Business Plan

Develop a complete business plan, including value propositions, market and product feasibility analyses, and projected financial statements.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 404Corporate Finance3

Advanced capital budgeting, capital structure, long-term financing decisions, dividend policy, computer modeling, comprehensive financial strategy cases.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 406Trends in Marketing3

Integrates all aspects of marketing theory through readings, case studies, class projects, individual projects and computer simulation of marketing decisions.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 408Directed Study: Business Administration3

Directed study offers students, who because of unusual circumstances may be unable to register for a course when offered, the opportunity to complete an existing course with an established syllabus under the direction and with agreement from a faculty member.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 414Real Estate Investment3

This course covers the fundamental concepts, principles, analytical methods, and tools used in making residential and commercial real estate investment decisions.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 415Investment Analysis3

Survey of investment vehicles, including stocks, bonds, real estate, commodities, mutual funds, and collectibles. Modern portfolio and valuation theories.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 416Financial Markets and Institutions3

Study of banks, investment banking, money markets, and the financial service industry as they affect long and short-term financing decisions.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 420Marketing Research3

Nature and scope of marketing research. Application of scientific methods, sources, and collection of data, reporting and evaluation.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 422Retailing3

Demand analysis, consumer behavior, planning, and control of the merchandising functions; retailing as a career.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 424Advertising Management3

Advertising from a planning perspective. Advertising and professional promotion strategies with execution and control activities.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 426Consumer Behavior3

The analysis of the consumer decision process as it affects marketing management decisions. Major factors of influence in this process will be studied including culture, social class, family, and reference groups.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 428Business to Business Marketing3

Explores business markets that account for more than half the economic activity globally.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 429Integrated Marketing Communications3

This course is designed for students who have an interest in increasing their knowledge of the marketing promotional process.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 430Administrative Practices and Management3

Overview and analysis of human conduct in work-organization settings.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 434Management and Corporate Responsibility3

The theoretical and practical relationships of corporate conflicts of interest, self-regulation, product liability, employee rights, etc., to management decisions.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 440International Business and Management3

Study and analyze the nature, structures and strategies of international/global businesses. Examine international markets, economic systems, value-chains and core competencies of a firm.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 450Health Systems in America3

A course focusing on the administration of institutions in the health area.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 470Current Issues in Finance and Business Administration3

This course provides a foundation in Information literacy related to the functional areas of Business Administration, with a particular focus in finance. The course examines current events in the business world and their applications to Accounting, Finance, Management, Marketing and/or Operations.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 474Corporate Law3

Corporate powers and corporate management. Designed for future corporate executives and accountants.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 480The Legal Environment of Business3

The impact of governmental regulation on business and its response will be evaluated by unique debate-type format.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 481Independent Study in Business Administration1-6

Independent study in business administration, usually involving field work which is not an internship.

Subject
BA
Credits (min)
1
Credits (max)
6
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 482Selected Topics in Business Administration1-6

Selection of topics of mutual interest to the student and faculty.

Subject
BA
Credits (min)
1
Credits (max)
6
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 483Internship in Health Administration1-6

Practical experience in operations of health administration, internships within cooperative health facilities with on-site supervision and evaluation.

Subject
BA
Credits (min)
1
Credits (max)
6
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 486Internship in Business Administration1-12

Practical experience in operations of business. Internships within co-operative business firms with on-site supervision and evaluation.

Subject
BA
Credits (min)
1
Credits (max)
12
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 490Business Strategy and Policy3

Capstone course integrating information provided in the functional areas such as finance, marketing, general management, business legal environment.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 491Independent Study in Health Administration1-6

Independent study in health, usually involving field work which is not an internship.

Subject
BA
Credits (min)
1
Credits (max)
6
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 492Selected Topics in Health Administration1-6

Selected topics in health administration of mutual interest to the student and faculty.

Subject
BA
Credits (min)
1
Credits (max)
6
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 494International Marketing3

With the rapid and continuous changes in global environment we will examine the complex issues in international marketing faced by today's manager.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 901Directed Study: Management

Directed study offers graduate students, who because of unusual circumstances may be unable to register for a course when offered, the opportunity to complete an existing course with an established syllabus under the direction and with agreement from a faculty member. Variable credits.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 910Information Technology3

This course taks a managerial perspective toward the use of information technology (IT) and will analyze how organizations use IT to improve organization efficiency and effectiveness and to achieve a competitive advantage. Case studies may be employed to understand how organizations have implemented IT to integrate processes across multiple business functions and to differentiate their organization from the competition.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 911Accounting for Managerial Decisions3

This course focuses on the analysis of financial statements, benchmarking for liquidity, solvency, efficiency, profitability, analysis of risk and leverage, financial planning and control, cost analysis including activity based costing, budgeting systems, and an introduction to capital budgeting.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 912Marketing Management3

This course will provide students with an in-depth understanding of consumer and business marketing. Students will develop an understanding of and apply marketing theories, models and techniques through reading and analysis of current journal articles and cases. Particular focus will be placed on developing managerial and decision-making skills.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 913Managerial Economics3

This course will present those aspects of economics theory and analysis that are most relevant to students in business administration. The topics covered include demand analysis, estimation and forecasting, production theory, cost analysis and estimation, and pricing theory and application.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 914Organizational Behavior3

This course introduces concepts, theories and current research in the effective management of organizations employing the open-systems model and contingency approach as an overall framework. Individual differences, teamwork, organizational structure and processes are all discussed. The role of perception and motivation in the behavior of the individual is addressed. Cases, workshops and readings are integrated within the course.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 915Corporate Finance3

This course will review theories and cases in value maximization as the goal of a firm.The specific topics covered include EVA and MVA approaches, corporate governance and agency issues, valuation of corporate securities, cost of capital, and risk analysis and management. Other possible topics may include uses and valuation of derivatives, advanced issues in capital budgeting including embedded options, capital structure, dividend policy, lease analysis, mergers, acquisitions and bankruptcy, and international finance.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 916Quantitative Analysis and Research Methods3

This course will explore both quantitative and qualitative research methods. Professional business statistics will be covered including multiple regression, time series analysis, queuing theory, decision theory and advanced data analysis. Fundamental social science research methods such as exploratory, field, experimental, and survey research will be reviewed. Students will be expected to present a research plan including problem definition, research questions, data collection methods and data analysis tools.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 918International Finance

This course is designed to provide graduate students with a comprehensive understanding of the theoretical and practical analysis of exchange rates and foreign exchange markets. Students will analyze transaction mechanisms and products. This course introduces for ex-risk exposure from a corporate perspective and links instruments and products to risk management strategies.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 920Global Marketing Management3

Building on the core courses in Marketing and International Marketing, students examine the types of decisions that marketing managers make when expanding and developing foreign markets. We will relate the various economic, social, political, and legal dimensions of the world to the marketplace. Using primarily qualitative methodologies, the course assesses the impact and integration of global factors in marketing programs and strategies.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 921Consumer Behavior3

The course will focus and further development the of knowledge of consumer behavior in the consumer marketing perspective. We will investigate the inputs of consumer behavior into marketing by relevant analytical methods and research. In this course you will learn about fundamental theories and concepts in consumer psychology and research of how and why people choose, use, and evaluate goods and services.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 922Research Methods for Marketing Decisions3

Students will examine the concepts and techniques used in marketing research for problem-solving and decision making in marketing. Problem definition, research design, types of information and measurement scales, and evaluation, and utilization of secondary data with an emphasis on electronic access are discussed. Students are trained in the methods of primary data collection including structured and unstructured interviews, focus groups, and surveys.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 923Integrated Marketing Communications3

This course is designed for students who will become decision makers in almost any company concerned with consumer/customer communications including advertising, public relations, promotions, Internet marketing, media and client organizations. The emphasis in this course will be the formulation of advertising and other promotional mix elements in the integrated marketing communications program (IMC) of an organization.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 924Sales Management3

This course will examine the elements of an effective sales force as an indispensable component of the organization's marketing effort. Students will understand marketing's reach and potential impact in achieving organizational goals. Students will understand the sales process, the relationship between sales and marketing, sales force structure and customer relationship management (CRM).

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 925Econometrics

This course is designed to provide graduate students with a comprehensive understanding of econometric theory and its practical application using the STATA software. Students will review probability theory and statistics and advance to familiar econometric principles and techniques to analyze financial market data, estimate models, and draw meaningful inferences. Emphasis will be placed on both theoretical foundations and hands-on experience with real-world data using STATA.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 926Financial Risk Management

This course introduces conceptual and practical aspects of financial risk management. This covers risk management in the context of financial organizations and financial instruments. We will use Microsoft Excel to explore a variety of mathematical models pertaining to interest rate risk, credit risk and market risk among others. Upon completion, students should know what models are available, which scenarios are suitable for each, and how to critically evaluate and intelligently use the output of the models.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 928Security Analysis

This course introduces concepts of financial instruments which are sources of assured income as well as those which are a source of risk capital. This includes how to value securities, how to manage a portfolio of securities, and adopting risk mitigating measures for such securities.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 934Investment Analysis and Portfolio Manage

This course provides an in-depth exploration of investment strategies, portfolio management techniques, and financial analysis. It is designed to equip students with the knowledge and skills necessary to make informed investment decisions and construct well-diversified portfolios. Students will learn to critically evaluate financial assets, assess risk, and develop strategies to maximize returns while managing risk. The course the practical application of investment theory in real-world scenarios. Through hands-on exercises and portfolio simulation, students will gain valuable experience in managing investment portfolios.

Subject
BA
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 960Leadership Theory and Skills3

This course explores the past, present and future of leadership and covers a variety of leadership paradigms and approaches. Attention is focused on cultural dynamics and diversity, including national, global and ethical issues. Emphasis is placed on how leaders emerge, the ever changing nature of a leader's skills portfolio, and how leadership roles are changing. Leadership of individuals, small teams, organizations, as well as leadership in a virtual world are discussed. Assignments include case analyses, individual and group projects and presentations.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 961Organizational Development and Change3

This course focuses on improving organizational effectiveness and leading the change processes. It draws upon a variety of behavioral science approaches to planned development and change. Regaining control after unplanned changes are also discussed. Using an experiential approach, Organizational Development is designed to improve individual, team and organizational performance though the design, implementation and evaluation of system-wide changes.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 962Ethics and Social Responsibility of Leadership3

This course examines ethical questions in the conduct of leadership. It considers the legal mandates, ethical and social responsibilities of leaders to all stakeholders. The influence of external and internal forces of the organizational environment will be explored.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 963Action Learning Professional Leadership Project3

This course serves as a capstone in the Leadership concentration. Individuals will select a specific hands-on leadership project within a profit or not-for-profit organization. They will write and orally deliver a proposal to the class and subsequently to the host organization. The project, once implemented and completed, will incorporate skills, theories and concepts learned throughout the program into real-world applications.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 970Seminar in Leadership3

This course complements the theoretical components offered through the MS program by providing practical exposure to current management issues. This is accomplished by bringing to class business executives and leaders who discuss their most immediate and longer term management challenges. The course also examines several current issues facing senior executives.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 971Entrepreneurship and Small Business Management3

This course explores both entrepreneurial venture and small business start-up processes, plans and strategies. Students will be required to establish a business and develop a start-up proposal and strategic plan for a successful operation. The course is interdisciplinary and relies heavily on experiential exercises and simulation.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 972Motivation and Leadership of Teams3

This course is designed to provide a leadership perspective on the management and work effectiveness of teams and groups. Theories of motivation and group dynamics will be discussed in order to develop a greater understanding of the interplay between task, individuals, teams/groups and leadership. Your own personal behavior in teams and your team management skills will also be examined. The course is highly experiential and involves working in class teams on graded and non-graded assignments. These assignments include team presentations and written and oral analysis.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 973Leading in the International Business Environment3

This course is an in-depth analysis of all components of international business management. Major emphasis is placed upon multi-national business operations, including foreign profit centers, national and cultural differences, and comparative management systems. These are studied in terms of their influence on all areas of international trade.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 974Negotiations3

This course focuses on the essential knowledge and skills that effective negotiators need to deal appropriately with the problems and possibilities of effective negotiations, conflict management, and power and influence at work and other settings. Through active participation in negotiation role- plays, students develop negotiation skills; through the use of self-administered instruments, students learn about their own negotiating styles; and through lectures and readings, students learn about the structures and dynamics of negotiation, conflict, and power in organizations.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 975Leadership Perspectives of Human Resources and the Legal Environment3

This course examines how managers can utilize modern human resource practices in order to improve company performance and efficiencies. Topics include staffing for quality, outsourcing, use of core and contingent workforce, managing workforce commitment and performance, legal issues, managing careers and reward systems. A case study approach is used.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 976Selected Topics in Leadership3

This course is an in-depth study of a selected topic, issue, problem or trend in management. The specific subject matter is not offered as an existing regular course or deserves more time-emphasis than is possible in a regular course. When offered, topics and prerequisites are announced in WebAdvisor.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 986Internship in Management1-6

Prerequisites: Matriculated in MS in Management / Permission of Graduate Coordinator The graduate Internship in Management consists of supervised managerial work in an approved business setting (45 hours per credit or 135 hours for 3 credits).

Subject
BA
Credits (min)
1
Credits (max)
6
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu
BA 990Integrated Business Strategy3

This course will expose students to the concepts of strategic management and processes and provide them with the opportunity to integrate knowledge and skills developed in previous courses. The principal method for achieving these objectives is the in-depth oral and written analysis of complex, multiple problem cases by both individual students and teams.

Subject
BA
Credits (min)
3
Credits (max)
3
Credit unit
Credits
Type
course
Edition
2026-2027
Catalog
2026-2027 Catalog
Source
catalog.worcester.edu

Source: Worcester State University's catalog, linked per course · table learning_unit · CourseShelf publish 61