Rochester Community and Technical College · Courses
BUS
23 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 1101Introduction to Business1
3 hours lecture/week - Common Course Outline This is a survey course in the field of business that will cover the major functional areas of business; including management, marketing, finance, and their more specialized sub functions. In addition, we will cover the foundations of American business, including the nature of the free enterprise system, business's social responsibilities, and the structure of American business. Attention will also be given to the international dimensions of modern business. (
None) (Other requirements: College level reading is recommended for this course.)
BUS 1144Entrepreneurship3
3 hours lecture/week - Common Course Outline This course is designed to take the student through the development and management of a small business. Students will learn to identify market opportunities both new and within existing markets through market analysis techniques developed through the course content. Students will become familiar with different organizational types, both from structure, taxation, asset protection as it relates to business ownership. The course will also prepare students in how to develop, organize and prepare a formal business plan. (
None) (Other requirements: College level reading and MATH 0098 are recommended for this course.) Pg. 245
BUS 1307Legal Issues for Supervisors3
3 hours lecture/week - Common Course Outline This course teaches students to examine workplace issues impacting supervisory responsibilities such as employee hiring decisions, discrimination, unemployment compensation, workers' compensation, Fair Labor Standards Act, employee health and safety, unions, workplace harassment, documentation, and termination. In addition, students will explore the business case for creating a safe and inclusive work environment including the implementation of programs that promote safety, diversity, and discourage harassment and discrimination. (
3 hours lecture/week - Common Course Outline This course covers fundamental concepts of personal financial management, focusing on the major personal financial planning situations that individuals and families encounter. Money management topics include: budgets, banking, tax strategies, investments, credit, insurance, real estate, interest, pension investments, and retirement planning. (
MATH 0094 or MATH 0098) (Other requirements: College level reading is recommended for this course.)
BUS 2143Social Media Management Strategies3
3 hours lecture/week - Common Course Outline This course develops the management strategies needed to effectively oversee social media activities within a global business context. It addresses the manager's strategy of operation as it relates to various online systems, content creation, paid amplification, interpretation of engagement metrics/sentiment analysis and return on investment analysis in development of organizational social media plans. (
3 hours lecture/week - Common Course Outline This course provides an understanding of e-business management. It enables students to understand how a business manages their website and ecommerce systems, the opportunities, limitations, issues, and risks within the digital ecosystem. Through readings, class discussions, and interactive exercises, learners gain an understanding of how to create a global market and drive business through the Internet. Learners are introduced to the following topics: creating an online business model, identifying market opportunities, assessing infrastructure requirements, and understanding key opportunities and challenges in conducting an online business. Learners apply what they have learned through development of an e-business plan. (
3 hours lecture/week - Common Course Outline This course provides the student with an introduction to marketing analysis, planning, decision-making and program implementation. Students gain an understanding of the principles of marketing and their interrelationship through a development of a formal market plan. College level reading is recommended for this course. (
BUS 2202Consumer Promotions and Digital Marketing3
3 hours lecture/week - Common Course Outline This course is a study of the principles and practices of consumer promotions and digital marketing for a business organization. Students will study the components and interrelationships of the promotional mix: personal selling, sales promotion, advertising, public relations and direct marketing within the context of the digital ecosystem. Topics include understanding the process and benefits of implementing an integrated marketing communication (IMC) strategy, analyzing the functional areas of the promotional mix, identifying how brand relationships are created and maintained, determining what impacts consumers and business buying decisions, and building relationships through data management. Throughout the course, students will be prepared to take the Google AdWords Certification exam to equip them to navigate a significant portion of the digital ecosystem. Students will be exposed to the use of Artificial intelligence and its application to the marketing discipline. (
3 hours lecture/week - Common Course Outline This is a survey course which will provide the student with an in-depth understanding of the American legal system and its processes and an enhanced understanding of its effect on the modern global business environment. Topics include an introduction to American and international law and their legal systems, ethics, litigation, and alternative dispute resolution, administrative law, constitutional law, criminal law, torts, contracts, employment/labor law, consumer protection, intellectual property and real estate law. (
None) (Other requirements: College level reading and writing skills are recommended for this course.) Pg. 247
BUS 2212Business and Economic Statistics4
4 hours lecture/week - Common Course Outline This course is an introduction and overview of business statistics. Topics will include descriptive statistics, probability, sampling methods, confidence intervals, one and two sample tests of hypothesis, analysis of variance, and linear regression. Statistical calculators and software will be used extensively throughout the class. Emphasis is on application of statistical techniques and procedures for solving business related problems, rather than mathematical theories. (
3 hours lecture/week - Common Course Outline This course examines the processes, tools and techniques along with the best practices within the project management disciplines. Projects drive change in organizations. A project is aimed at moving an organization from one state to another state in order to achieve a specific objective. Students will discover how projects are methodically organized, appropriate tools to utilize, and how to plan and schedule projects to achieve their objectives. From risk assessments to ethical decision making, students will walk through the entire project management plan throughout the semester. (
None) (Other requirements: College level reading is recommended.) Pg. 248
BUS 2290Current Topics in Business1
IV. BUSINESS ELECTIVES……………………………………………………………………..3 CREDITS (Select any ACCT, BUS, ECON courses) TOTAL ................................................................................... .................................60 CREDITS
TOTAL ………………………………………………………………………………………… 17 CREDITS PROGRAM OUTCOMES: Upon completion of the Digital Marketing Specialist certificate program at RCTC, students will achieve the following outcomes: • Utilize data driven analysis to create digital marketing solutions. • Identify influencing factors within the digital landscape that drive the consumer buying behavior, product preferences, channel selection, device preference and social media. • Create digital marketing strategies through digital channels including search engines, website, social media, email and mobile applications. • Develop effective digital marketing plans based on current business market conditions. • Preparation to take the Google Analytics & Google AdWords certification exams. ADDITIONAL NOTES: Upon successful completion of the certificate, students are prepared to complete the Google Analytics and Google AdWords certification exams. Revised: 02/26/2020 Implementation: Fall 2020
TOTAL ................................................................................................ PROGRAM OUTCOMES: Upon completion of the Business Analysis program at RCTC, students will achieve the following outcomes: • Identify and clearly articulate the various stakeholder roles needed to collect project requirements. • Utilize effective communication techniques based on various stakeholders. • Demonstrate practical skills to analyze, document, and develop organizational and operational requirements that lead to functional processes. • Apply various techniques used to manage project requirements. ADDITIONAL NOTES: PURPOSE: The Business Analysis Certificate prepares students to analyze the organization and design of businesses, government departments and non-profit organizations. The business analyst’s role is described as a liaison among stakeholders in order to understand the structure, policies and operations of an organization and to recommend solutions that enable the organization to achieve its goals. In the past, this position was often outsourced to consultants, but many companies now prefer to use in-house analysts who have in-depth knowledge of their specific industry. CAREER INFORMATION: According to the Minnesota Department of Employment and Economic Development (DEED), future demand for business analysts is above average. In the Southeast region of Minnesota, employment in this occupation is projected to increase by 11 percent by 2016. In addition, national data released by the US Bureau of Labor Statistics has growth in this job area reaching 24 percent between 2008 and 2018. Revised : 02/14/2012 Implementation: Fall 2012 ......................9 CREDITS
3 hours lecture/week - Common Course Outline This course provides the learner with a working knowledge of the functions and role of General Managers (GM), Assistant General Managers (AGM), and other management positions in the hospitality industry. The major content area covers the responsibilities of management, as well as the strategies and techniques that contribute to successful operations. (
BUS 2510Strategic Business Analytics and AI Integration3
TOTAL………………………………………………………………………………………….10 CREDITS PROGRAM OUTCOMES: Upon completion of the Business Analytics and AI Certification certificate program at RCTC, students will achieve the following outcomes: • Demonstrate ability to design and evaluate complex analytical strategies, consider ethical implications and real-world business applications. • Apply statistical concepts and procedures needed to solve business problems. • Create effective data visualizations to communicate findings. • Effectively navigate and utilize various data sources and AI platforms to support business decision-making processes. • Preparation to take industry AI Certification exams. Implementation: Fall 2025
