30 courses with the subject MK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Marketing is at the core of any business. This course is an introduc- tion to the principles and practices of the marketing discipline. It ex- amines how marketing activity satisfies societal needs and wants and stimulates economic activity. Product, price, promotion, and distri- bution decisions are explored, as are ethical considerations which may arise as a result.
See CS 229.
Course will survey best practices in the marketing of restaurants and will bring guest speakers from the industry to discuss current chal- lenges and opportunities. Field trips are a required component of the class. Prerequisites: MK 114 and MG 211. (See MG 271)
Course will survey best practices in the marketing of resorts and ho- tels and will bring guest speakers from the industry to discuss current challenges and opportunities. Field trips are a required component of the class. Prerequisites: MK 114 and MG 211. (See MG 272)
Course will survey best practices in the marketing of spas and fitness centers and will bring guest speakers from the industry to discuss cur- rent challenges and opportunities. Field trips are a required compo- nent of the class. Prerequisites: MK 114 and MG 211. (See MG 273)
Junior Year, Fall Semester
Junior Year, Spring Semester
The study of how and why people buy from the perspective of the social and behavioral sciences. Examines psychological, cultural, and other factors affecting consumer choice. Studies factors that shape purchase decisions. Class discusses ethical aspects of influencing con- sumer choice. Considers Big Data insights into consumer decisions. 122 |
Explores the delivery of products and services to consumers via phys- ical and on-line approaches. Students study how retail activity is im- pacted through site design, inventory management, pricing, and cus- tomer service. Prerequisite: MK 114. (See MG 324)
This course will focus on how companies in the fashion industry operate. From buying to advertising to how social media is used, students will study the fashion business. Students will be exposed to a variety of fashion sub-industries, from luxury brands to sportswear, and will learn about how technology is being used in fashion to rev- olutionize customers’ relationships to clothing and accessories.
An introduction to global markets: including pricing, distribution channels, promotion, and product decisions in relation to cultural, economic, and regulatory differences around the world. Students ex- plore import-export processes, global partnerships, and multi-national strategies. Case studies are utilized. Prerequisite: MK 114.
Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.
This course examines the history and current practice of advertising, and shows how advertising is integral to commercial activity. Stu- dents evaluate commercials, print ads, radio, internet, and social me- dia advertising. The course blends theory and practice, requiring stu- dents to create an advertising campaign and design a media plan.
This course covers sales proposals, overcoming objections, communi- cation skills, prospecting for clients, understanding buyer psychology, and value-added selling. Students will learn how the sales function interacts with marketing and management. Sales strategies and ethical issues in selling are discussed.
See SM 340. Prerequisite: SM 210
See MG 343. Prerequisites: MK 114 and MG 211
This course will focus on the creative aspects of content creation and how content is the driver of all marketing and sales campaigns. Stu- dents will use basic software packages and digital tools to create a portfolio of content – from product pitches to PR to blogs.
Students will study supply chain management. They will evaluate how a company’s supply chain can limit product offerings and new product development. Students will also develop skills in creating and managing a simple supply chain.
Explore the dynamic intersection of style and commerce in our Fash- ion and Beauty Marketing course. Dive into the strategies and tactics that drive successful campaigns in these thriving industries. From trend analysis and consumer behavior to social media mastery, stu- dents will develop a comprehensive understanding of how to capti- vate audiences and build iconic brands. Through case studies and hands-on projects, participants will refine their skills in market re- search, branding, and digital engagement. Join us to unravel the art and science behind the allure of fashion and beauty, equipping your- self for a career at the forefront of style-driven marketing. Prerequi- sites: MK 114
Embark on a journey into the dynamic realm of the music business with our Music Industry Marketing course. Uncover the strategic in- tricacies behind successful artist promotion, record label manage- ment, and event marketing. Delve into the digital landscape, explor- ing social media, streaming platforms, and emerging technologies shaping the industry. Through case studies and real-world projects, students will refine their skills in brand building, audience engage- ment, and revenue generation within the ever-evolving music land- scape. Join us to navigate the fusion of creativity and commerce, and prepare for a dynamic career at the forefront of music industry mar- keting. Prerequisites: MK 114
Take a delectable journey through our Food and Beverage Market- ing course, where students explore the art and strategy behind culi- nary brand promotion. Dive into the unique challenges and opportu- nities within this vibrant industry, from restaurant marketing and food product branding to culinary events and social media cam- paigns. Through case studies and hands-on projects, participants will develop a nuanced understanding of consumer tastes, market trends, and effective storytelling in the world of gastronomy. Equip yourself with the skills to craft compelling culinary narratives, engage diverse audiences, and succeed in the ever-evolving landscape of Food and Beverage marketing. Prerequisites: MK 114
MG/MK 474 Senior Business Capstone L.A. Elective Liberal Arts Elective Senior Year, Spring Semester
Sophomore Year, Spring Semester
See CS 443.
Priorities (3) Students will survey mission / vision statements and annual reports from a wide range of companies, institutions, not-for-profits, and other entities. Students will evaluate what role these statements have played over time and will conduct research on how they have or have not impacted the ethical behavior of organizations, their agents, suppliers and customers.
See MG 474 and FN 474.
MK Elective Marketing Elective
Source: Dominican University New York's catalog, linked per course · table learning_unit · CourseShelf publish 61
