23 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Catalog Description: Examines the scope of business as it relates to the global economic system. Topics include types of business ownership, management principles, the internal organization, human resource management, marketing, finance and risk management. Students should take this course during their first semester as a foundation for other business courses.
select one from ACC201, 212 or 215 (Spring Only) 3 4
70
Catalog Description: Examines types of retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control, and sales promotion in the evolving global, high-tech retail to e-tail business environment.
Catalog Description: Equips students with hands-on, lifelong skills including creating a financial plan for personal goals, avoiding credit trouble, saving money on everyday and major purchases (auto, homes, etc.), investing in stocks, bonds and mutual funds.
Catalog Description: Examines the personal characteristics of an entrepreneur. Conducts an investigation of a business opportunity and identifies required business criteria prior to start- up. Presents the basic foundations for entrepreneurial success. Useful for anyone interested in understanding the issues involved in starting his/her own business immediately or in the future. Not open to students with credit in BUS225. og (2025-2026)
Catalog Description: Concentrates on the scope of management in the global environment. Examines the four main functions of management (planning, organizing, leading, and controlling) and the decision-making process through case analysis and team projects. Studies the management skills necessary to adapt to rapidly changing world competition and environments.
Catalog Description: Students will hone the skills necessary to effectively leverage social media to engage target audiences, promote brands, leave a meaningful impression, and achieve marketing goals. Students will learn how to create and maintain strategic social media presences that take into account consumer perception, marketing objectives, user experience, campaign or business objectives, and more. Using a hands-on approach to learning today’s platforms and best practices, students will engage in opportunities for real- world social media campaign building, creativity, engagement, and analysis.
201 Professional Sales or BUS 203 Advertising
187
Catalog Description: Introduces advertising principles as part of the marketing mix. Develops skills in types of media, copy development, layout visualization, and planning and implementation of advertising campaigns including production of TV commercials.
General Elective 1
Catalog Description: Studies the law of personal property and bailments; real property; landlord and tenants; wills, trusts and estates; negotiable instruments; insurance; secured transactions; bankruptcy; principal and agency; employment; sole proprietorships, partnerships and corporations; and professional liability.
Catalog Description: Studies human resources managerial theories and practices appropriate for any Organization. Topics include planning personnel needs, recruiting, selecting, developing, utilizing, compensating and maximizing human resources. Prerequisite: BUS101.
58
66
Catalog Description: Focuses on the role of marketing in the global economy and the overall evaluation of the marketing process. Topics include marketing functions, policies, and practices including the marketing strategy and marketing mix (product, price, promotion and place). Addresses website and social media perspectives. Case studies and team projects enhance course concepts.
Catalog Description: This course concentrates on analysis of factors impacting individual and organizational success in today’s rapidly changing business environment. Students will explore topics such as personality, motivation, ethics, diversity, and organizational structure. Focus will also be placed on development of interpersonal skills including communication, teamwork, decision making, leadership, and conflict resolution through applied classwork and assignments.
Concentration Requirement (per Item 4.03) 3 4 Concentration Requirement (per Item 4.03) 3 4
Catalog Description: Explores the solutions to business case problems, utilizing creative thinking skills and data to make managerial decisions. Fall only.
(Capstone) TOTAL CREDITS REQUIRED FOR MICRO-CREDENTIAL Semester 1 Total Credits Semester 2 Total Credits 72
Catalog Description: Capstone course studies the critical process of developing a bona fide business feasibility plan. Topics include: concept development, management, legal, regulation, marketing research and penetration, pricing, and financial perspectives. Prerequisite: 12 credits in BUS***, ACC***, FBM***, OFT***, THM***, PED258 and PED277 or with instructor permission. log (2025-2026)
Source: Genesee Community College's catalog, linked per course · table learning_unit · CourseShelf publish 61
