15 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 102Principles of Marketing
This course provides a decision-oriented overview of marketing management in modern organizations. We will study the process of creating and distributing goods and services, in response to consumer wants and needs. Forecasting, target markets, consumer behavior, product mix, pricing, channels of distribution, selling, and market control will be focused on. The total marketing function will be reviewed including internal and external influencers and how they affect the achievement of organizational goals.
This course provides a decision-oriented overview of personal selling and assists the student in gaining an understanding of personal selling as a major function within the marketing and promotional mix of a firm and orients the student in the principles of selling. The sales job will be examined, followed by the important role of selling in helping organizations reach their objectives. Important social, ethical, and legal sales issues will be reviewed. Students will be asked to prepare and present a sales presentation by visual, verbal, and nonverbal communication of information, using the selling skills developed in class and from our text.
This course examines the role of the consumer in the marketing process. We will examine what motivates consumers to buy and how behavior influences buying decisions. We will also look at the global impact of marketing and how firms need to adjust their marketing strategies to appeal to different cultures. Prerequisite: Sophomore status or permission of instructor.
This course will teach students how to apply marketing principles to the many aspects of the sports industry, including sporting events, facilities, teams and various sports products. The following marketing strategies will be emphasized: product, price, distribution, sponsorships, promotions, advertising, consumer behavior, public relations and branding. We will also explore the current economic and social issues facing the sports industry today, and we will identify the various career opportunities that exist in this field. Prerequisite: MKTG 102.
This course provides a decision-oriented overview of sales management in modern organizations. We will study the function of executives in charge of sales management activities and the motivation of sales force personnel toward achievement of objectives. The selection, supervision, and training of sales personnel will be reviewed and the methods used by companies to gain their share of the market evaluated. The interaction of the sales department with other departments within the enterprise will be covered. We will focus on planning, organizing, staffing, training, directing, and evaluating sales performance. The total sales function will be reviewed including internal and external influences and how they affect the achievement of organizational goals, including the ethical and legal responsibilities of sales managers. Prerequisite: MKTG 102.
Digital technology has dramatically altered how consumers shop and engage with brands. The primary objective of this course is to introduce students to digital advertising and marketing theories as well as best practices in digital marketing. This course will serve as a foundational course for the new customer journey. It will introduce topics such as social media marketing, search engine optimization, marketing analytics, and the application of machine learning to advertising. MKTG 308 is designed to be a practical mix of strategic and tactical practice. It will allow students to apply their knowledge to building and improving a company’s use of digital media.
This course provides a decision-oriented overview of the role of the retailer and strategic retail management. We will study types of retail establishments, merchandising, and store operations. Retail management techniques essential to planning, organization, effective control and profitable operation are covered. Situation analysis, targeting customers, gathering information, and choosing a store location will be reviewed. Promotional strategy, consumer behavior, pricing, and operations management will be focused on. Social, legal, and ethical issues and responsibilities will be studied. Prerequisites: BUSA 121 and MKT 102.
This course addresses the challenges of e-commerce and marketing on the Internet, and understanding the best combination of marketing variables to carry out a firm’s strategy. Specifically, this course seeks to develop your skills in applying the analytic perspectives, decision tools and concepts of marketing in the following areas: understanding and using this internet for marketing communications functions and the impact of e-commerce tools, developing an e- commerce strategy, evaluating current web sites, and analyzing web page design. Prerequisite: MKTG 102
(Also offered as CA 340.) Examines the life cycle of the social media marketing and communications process—from strategy to implementation to program monitoring and measurement; addresses the applications of social media through hands-on experience, developing skills in the most widely used social platforms. Suggested Prerequisite: MKTG 102
Managerial and operational problems involved in planning, organizing, coordinating, and controlling a total market program. Product development and distribution, promotional and pricing strategy. This course will disseminate and develop knowledge and skills in the essential aspects of marketing management, marketing strategy, and emerging New Economy marketing applications, with a focus on the development and execution of programs, audits, and plans.
This course will expose the student to market research as a tool of management. It will cover the data collection techniques of sampling, interviewing, field methods, questionnaire construction, and computerized databases. Marketing research as a tool of management. The data collection techniques of sampling, interviewing, field methods, questionnaire construction, and computerized data analysis. Application of these techniques to a variety of marketing problems and discussion of alternate solutions. Prerequisites: BUSA 302, MKTG 102, 211 and CS 211.
This course is a supervised and structured industry learning experience. It is designed for students to concurrently obtain practical experience and course credit through a formal internship in the marketing area within an approved organization.
This course will take a practical, managerial perspective on advertising/promotion. It will expose you to the principles necessary to understand the advertising/promotion process; including but 173
