Asheville-Buncombe Technical Community College · Courses
MKT
11 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 120Principles of Marketing3
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. The numbers following course titles indicate class, lab, clinic/ abtech.edu 0 3 MKT-121 Retailing 3 0 3 This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing.
0 3 This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.
This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, 0 3 and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. MKT-221 Consumer Behavior 3 0 3 This course is designed to describe consumer behavior as applied to the exchange processes involved in acquiring, consuming, and disposing of goods and services. Topics 0 3 include an analysis of basic and environmental determinants of consumer behavior with emphasis on the decision-making process. Upon completion, students should be able to analyze concepts related to the study of the individual consumer. MKT-223 Customer Experience 3 0 3 This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently 0 3 handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. MKT-225 Marketing Research 3 0 3 This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. *MKT-227 Marketing Applications 3 0 3 This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy. co-op/shop, and credit hours, respectively.
Credits Second Semester (Spring) 1 MKT-121 Retailing 3 4 MKT-123 Fundamentals of Selling 3 3 MKT-223 Customer Experience 3 3 Total Credit Hours Required 18 Essentials to Social Media Marketing Certificate (C25120M2) The Essentials of Social Media Marketing Certificate 3 equips students with the knowledge and skills needed to excel in the fast-paced and ever-evolving world 3 of digital marketing. This program focuses on key 3 principles of marketing, consumer behavior, and 3 advertising, with a strong emphasis on social media and digital platforms. Students will learn how to create, implement, and analyze effective social media strategies, develop digital advertising campaigns, and understand the psychology behind consumer
Total Credit Hours Required 18 The Business Administration Certificate is offered in a 100% online format. Distance learning allows the certificate to be completed around the student’s personal schedule without the need to travel to a physical location. Entrepreneurship Certificate (C25120L5) The Entrepreneurship Certificate is designed for aspiring entrepreneurs, early-stage business owners, and innovative thinkers seeking to transform ideas into actionable business opportunities. Students will gain the foundational knowledge, practical skills, and
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results. *MKT-227 Marketing Applications 3 This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of marketing strategy.
Total Credit Hours Required 71 Retail Marketing Certificate (C25120M1) The Retail Marketing Certificate is designed to equip students with essential skills and strategies to understand the competitive retail landscape. Students will learn the fundamentals of marketing goods and services. Each course delves into the latest trends and techniques, providing practical insights to thrive in the competitive retail landscape. All coursework can be applied toward the Business Administration: Marketing and Retailing Associate in Applied Science Degree. Courses requiring a grade of “C” or better: BUS and
This course is designed to build students’ social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses. MKT 234 Digital Marketing 2 2 3 This course covers the fundamentals of digital marketing to implement successful marketing campaigns in the digital environment. Emphasis is placed on the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web- based marketing, search-engine optimization (SEO), online advertising, and social media. Upon completion, students will have the fundamental digital marketing skills to solve real-world business problems and develop digital business opportunities.
Total Credit Hours Required 18 Business Administration: Sports Management Associate in Applied Science Degree (A25120SM) Sports Management is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with the fundamental skills in sports management. The program is designed for individuals who are interested in the business-side of sports. In doing so, this program will provide knowledge needed for management of sports organizations, events planning, overseeing facilities, and recognizing the growing field of esports. Coursework covers areas in sports marketing, financial and business management, and the logistical aspects of sports operations. Graduates of this program would be qualified to work within professional or college athletic departments, recreational centers, sports complexes, fitness organizations, and esports companies. Courses requiring a grade of “C” or better: ACA, ACC, BUS, CIS, ECO, and MKT First Semester (Fall) Credits
