6 courses with the subject ADV, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
An introduction to digital design and computer software for projects related to advertising.
Writing advertising messages for print, broadcast, and online media. Creating brand image and brand identify with contemporary design techniques. Prerequisite: COMM 1121.
FLM, ADV, COMM, or MKT Electives at 3000 or 4000 level ........................................................................... 6 Total: 21 99 | | CATAWBA COLLEGE 2026–2027 Undergraduate Catalog
A study of techniques and methodologies of research in communication and advertising. Prerequisite: MKT 1501.
A study of advertising issues in both traditional and electronic environments, to include policy formulation, promotional activities, agency selection, and analysis. An examination of the intersection of advertising and branding with public relations theories, principles, and practices. Prerequisite: MKT 1501.
This course examines theories of communication and culture through the context of consumption. Particular attention is given to consumption’s role in the construction of social and cultural identity. Prerequisite: MKT 1501 and SOC 1101 or PSYC 1110.
Source: Catawba College's catalog, linked per course · table learning_unit · CourseShelf publish 61
