10 courses with the subject ENT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
ENT 2501INTRODUCTION TO ENTREPRENEURSHIP3
A study in the foundations of entrepreneurship that can be applied to an individual venture, partnership, small business, or (as in intrapreneurship) a large organization. This course will develop the key elements around creating a business including idea generation, market analysis, business plan development, financing, learning, and building an organization. 181 | CATAWBA COLLEGE 2026–2027 Undergraduate Catalog
This course covers the theory and application of leadership principles and theories for entrepreneurship. This course exposes the student to the challenges, objectives, and skills required to be a leader in an entrepreneurial or intrapreneurial capacity. Key topics include power, vision, ethical decision-making, teams, and the role followers play in a leader’s success.
Entrepreneurial marketing focuses on the four key marketing drivers for building a business, using the traditional “4P’s” marketing framework. This course emphasizes and develops the elements of a product, place, promotion, and price that are most important for entrepreneurial ventures.
ENT 2513NEW PRODUCT DEVELOPMENT FOR ENTREPRENEURS3
This course will focus on proven constructs, frameworks, and approaches for new product development, including insight, analyzing marketing opportunities, segmentation and positioning, concept development, product/service design, testing evaluation and refinement, and launch.
This course develops the key digital technology elements associated with many entrepreneurial start-ups. Students learn the fundamental aspects of each element to allow for effective project management.
This course focuses on the use of entrepreneurial methods for the resolution of social problems, evaluating a range for profit and non-profit ventures to achieve an identified social good. The course will frame the concept and context of what “social good” and “social change” is, using a range of real world situations and examples.
This course studies the financing of small and medium size businesses from the perspective of the entrepreneur and investor. Students will gain an understanding of the unique financial decisions entrepreneurs are faced with compared to other legal forms of business. Topics include but are not limited to funding and managing finance, valuation, cash flow, private equity options, and recognizable value. Prerequisites: ENT 2501 and FIN 2535.
This is a course designed to challenge the student’s creative and innovative abilities. This course explores methods and practices drawn from the arts, sciences, and social sciences that are used by innovative and creative individuals to develop initiatives and solve complex managerial or organizational problems.
Industrial and Organizational (I/O) psychology is one of the most important fields of study that bridges the business/psychology topics as it pertains to the workplace. In this course we will examine theories, strategies, foundations, and effects of I/O psychology. Topics will include, but not be limited to organizational climate, group problem solving, conflict resolution, and motivation. Prerequisite: ENT 2501, PSYC 1110, MGT 2501 or permission of instructor.
A study of creativity and innovation in entrepreneurship utilizing tools drawn from the arts, sciences, and social sciences with a focus on the methods and practices used by innovative and creative individuals to solve complex managerial and organizational problems.
