4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
A study of the marketing environment; marketing, planning, and information; market segmentation; buyer behavior; strategies for product distribution, advertising and promotion, and pricing; societal issues, service, nonprofit, and international marketing. 198 | CATAWBA COLLEGE 2026–2027 Undergraduate Catalog
A study of sales management issues in both traditional and electronic environments, to include planning and implementing sales strategies; developing and leading the sales organization; budgeting and statistical analysis. Prerequisite: MKT 1501.
One course from the following .................................................................................................................................. 3 ENV 3580 International Policy on Agriculture & Climate SPAN 3024 Culture of Spain FREN 2012 Intermediate French II SPAN 3025 Culture of Spanish America
Business Elective (ACC, CIS, ECON, ENT, FIN, MGT, MKT) at 2000 level or above ............................................. 3 Total: 18 ECONOMICS AND FINANCE MAJOR (B.A. Degree)
Source: Catawba College's catalog, linked per course · table learning_unit · CourseShelf publish 61
