11 courses with the subject SPM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course introduces students to the sport management profession. Primary focus is on the sport industry, including professional sports, amateur & community sports, interscholastic athletics, intercollegiate athletics, sport marketing agencies, and sport tourism. Open to non-sport management majors.
This course comprises the study of college athletics, including an analysis of the management of a collegiate athletic department, and a review of the organizational structure in regards to the NCAA, conferences, and institutional athletic departments. The course will include discussion on current issues in college athletics including financial trends, legislation, conference realignment, reform, Title IX/Gender Equity, and other relevant issues.
This course is a directed field experience designed to help students gain initial or continuing work experience in their chosen specialty area or to explore a variety of sport settings in order to determine their desired work setting in preparation for the required full-time internship. Assistance in securing a work site is provided if necessary. 220 | CATAWBA COLLEGE 2026–2027 Undergraduate Catalog
This course is designed to provide students the opportunity to learn multiple aspect of sports facilities and event management. A focus on planning, financing, marketing, implementation, security, and human resources will be covered as the course integrates theoretical foundations with real work practicality and application. Prerequisites: SPM 1200 and SPM 1500.
This course provides instruction, analysis, and training in the principles and practice of public relations in sport organizations. Students will gain valuable skills and hands-on experience in sports public relations campaigns, social media outreach for sports teams, as well as in working with specific sports agencies. Students will have the opportunity to critically assess the communication efforts of sports organizations as well as construct their own public relations campaigns.
The course will examine the history of sport and physical activity. Students will be encouraged to challenge the stereotypes of sport and to think critically about the role of organized athletics as part of the cultural fabric of the United States. The emphasis will be on the history of American sport and international events such as the Olympics and World Cup. Prerequisites: SPM 1200 and SPM 1500.
An ongoing relationship with an agency or group related to the student’s sport management interest, resulting in understanding of the purpose and methods of the agency or group. Prerequisite: departmental acceptance. The minimum number of work experience hours is determined at the time of practicum acceptance.
This course investigates principles and processes in sport marketing. A variety of marketing techniques and approaches are analyzed to broaden students' backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans. Prerequisites: SPM 2600, SPM 2900, and MKT 1501.
A study of the law as it relates to recreation and sport. The four major fields of law will be reviewed - tort law, criminal law, contract law, and constitutional law. Prerequisites: SPM 2600 and SPM 2900.
This class serves as the capstone course in the sport management program. This course features an in-depth discussion on advanced topics in sport management, multiple group projects, and an emphasis on career development. Prerequisites: SPM 3600 and SPM 3900.
Source: Catawba College's catalog, linked per course · table learning_unit · CourseShelf publish 61
