18 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 205Principles of Marketing3
Semester Hours Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy and the marketing program. Writing Intensive
MKT 205 with a grade of C- or higher. An introduction to the field of retailing including retail stores, merchandising, operations, store location and layout, internal organization, buying, personnel management, inventory control and sales promotion.
MKT 319Retailing3
An introduction to the field of retailing including retail stores, mer
MKT 205 with a grade of C- or higher. This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.
MKT 320Services Marketing3
This course allows students to evaluate marketing in service industries and/or
MKT 205 with a grade of C- or higher. This course introduces a framework for learning and implementing effective Internet marketing programs. Four stages of customer website awareness will be reviewed and applied: awareness, exploration, expansion, commitment and dissolution when necessary.
MKT 321Digital Marketing3
This course introduces a framework for learning and implementing effective I
MAT 213 , MKT 205 with a grade of C- or higher. Marketing Research is designed to integrate theory and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection analysis, interpretation and presentation of primary and secondary data toward the solution of current marketing problems.
MKT 322Marketing Research3
Marketing Research is designed to integrate theory and practice and develop students’ anal
BUS 308 , MKT 322 and Senior Standing Marketing Capstone builds on concepts introduced in previous marketing courses and focuses on the development and application of value-enhancing strategies utilized by marketing managers. The course examines the major trends in marketing including the integration of marketing communications, radical changes in the selling function and sales force, customer relationship management, the impact of e-commerce and the broadening role of marketing throughout organizations. (writing and presentation intensive) Writing and presentation intensive
MKT 482Marketing Capstone3
Marketing Capstone builds on concepts introduced in previous marketing courses and focuses on the development and application o Writing and presentation intensive
