49 courses with the subject COM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
COM 100Survey of Mass Communications3
This course introduces students to mass communications as a field of study, focusing particularly on historical, social, and political intersections of media and culture. Various forms of media and their intersections with journalism, advertising, public relations, ethics, and government will be considered from both a national as well as a global perspective. Seminal theories of mass communication will be introduced as well. Terms Offered: As needed
This course is a study of the basic principles of human communication contexts such as intrapersonal, small group, and public speaking. It provides an introduction to human communication and addresses the role of communication in the student’s professional and personal life. Terms Offered: SU, FL, WI, SP
This course will be an introduction to important concepts in corporate communication such as organizational communication, as well as interpersonal and small group concepts of the workplace. Within course materials, the idea of representing the company you work for will be emphasized; from understanding how to portray your professional self through digital media to assisting your company with aspects of professionalism in a variety of contexts. This course will also focus on developing leadership skills, workplace relations, diversity, and other important elements of communicating successfully in the business environment. Terms Offered: As needed
This course introduces students to the basic concepts of digital photography. Emphasis is placed on capture and composition, digital editing and manipulation, and framing. Students will gain knowledge about digital technology and its relationship to traditional photography. Students must provide their own digital camera to participate in this course. Terms Offered: As needed
This course is an introduction to digital photography and the manipulation of images. The use of a digital camera and the importation of images into the computer is covered. Techniques for the combination of graphics and images, as well as photo manipulation and correction are demonstrated. Other topics covered include practices of photo repair, distortion, and collage. The removal of backgrounds through use of alpha channels and the preparation of images for output to print and web are also covered. The class utilizes the industry-standard application for pre- and post-processing of images. Additional time outside of class is needed to complete projects. Terms Offered: As needed
This course is an introduction to digital photography and the manipulation of images. Students will gain knowledge about digital technology and its relationship to traditional photography. The use of a digital camera and the importation of images into the computer are covered. Techniques for the combination of graphics and images, as well as photo manipulation and correction are demonstrated. Students must provide their own digital cameras or use high-quality smartphones. Terms Offered: As needed
This course introduces students to the fundamentals of media writing across traditional and digital platforms while emphasizing the creative strategies necessary for effective content creation in today’s evolving medial landscape. The course focuses on writing press releases, web content, blog posts, and social media copy and developing marketing materials such as advertisements and email campaigns. Students will explore the principles of message construction, audience engagement, and the use of innovative tools in content creation. Through hands-on assignments, student will learn to craft compelling narratives and visuals tailored to divers communication platforms while adhering to industry standards like AP style. Terms Offered: FL, SP
This course empowers students to navigate the dynamic world of digital marketing by mastering the art of content creation for distribution across various platforms. From web pages to social media, and ads, this course equips students with the skills needed to craft compelling narratives and visuals that captivate audiences and drive engagement. Terms Offered: FL COM155 e-Commerce Research and Marketing Strategy 3 Credits This course provides a comprehensive introduction to strategic research and marketing approaches in the fast-evolving world of e-commerce. Students will explore essential tools and methodologies for conducting market research, analyzing competitors, and developing innovative marketing strategies tailored to digital platforms. The course emphasizes the importance of understanding branding, intellectual property, and data-driven decision-making to craft effective multichannel marketing campaigns. Through hands-on activities and case studies, students will gain practical experience in creating targeted marketing assets, conducting competitive analysis, and utilizing research to inform and implement successful e-commerce strategies. Terms Offered: SP
This is a writing course designed to develop writing skills specifically for technical documents, such as instructions and process analysis, and for written and oral business reports. Terms Offered: As needed
This is an advanced public relations course that focuses on how organizations, both private and government, deal with public relations issues. The course will examine real-life public relations issues that face organizations and how those organizations dealt with the particular public relations issues. Terms Offered: As needed
This course will focus on examining how media relations delves into the intricacies of leveraging partnerships to create impactful marketing campaigns that resonate with target audiences. This course is designed to give students an in-depth look at the interrelationship between the media and other organizations. Topics discussed include effective ways for corporate communications practitioners to interact with the media, problems that may arise between the media and private industry, and methods of resolving such problems. Terms Offered: WI 186
This course continues the in-depth study of mass media and its effects upon audiences. Students will discover the importance of communications research, the news process, and international mass communications, as well as the political, ethical, and legal issues of mass media. Terms Offered: As needed
This course examines the ethical principles and legal framework that guide communication professionals in today’s media landscape. Students will explore decision-making processes for addressing practical ethical dilemmas in communication, including truth, objectivity, and public responsibility. Additionally, the course examines legal issues such as restrictions and freedoms of commercial speech, corporate communication, and public access to information. Through case studies and discussions, students will develop a nuanced understanding of how ethics and law intersect in shaping media practices and communication strategies. Terms Offered: As needed
This course introduces journalism while advancing feature and opinion writing skills for print and digital media. Students will learn the elements of news, news-gathering methods, and the style and structure of news and feature stories, focusing on AP style, ethics, and editorial responsibilities. Emphasis is placed on developing, writing, and editing various articles, including news and feature/opinion pieces, while exploring techniques for submitting work for publication. Through hands-on assignments, students will enhance their reporting, storytelling, and critical thinking skills for traditional and online platforms. Terms Offered: As needed
This is an intermediate public relations course that focuses on the actual preparation and writing involved in public relations practices rather than the general theory of public relations. The course is writing-intensive and is designed to give the student hands-on experience in the various types of writing required of public relations practitioners, plus give students a portfolio of sample writings. Students will additionally participate in mock exercises testing their writing skills under deadline. Terms Offered: SU
This course introduces the basic graphic design skills needed for students to achieve organizational and/or client publishing goals. Modern, open-source programs will be discussed and used to create professional caliber design for posters, social media graphics, event flyers, and other types of graphical business communication. Terms Offered: As needed
This course introduces students to the fundamentals of editing print and electronic news writing. Topics covered include an overview of grammar, journalistic style, basic proofreading techniques, editing for content, and editing for design. Responsibilities of editors in news organizations are also discussed. Students in this course are required to contribute to campus publications or community newspapers. Terms Offered: As needed
This course profiles for students the methods of writing opinion for print. Topics discussed include the ethics and responsibilities of opinion writers, specific types of editorials, AP style, and how to submit columns for publication. Students will write a variety of opinion pieces, including a personal opinion 187
COM 265Organizational Communications and Leadership3
This is a course that examines how leaders within an organization can effectively communicate with target publics both inside their organization and outside it as well. Leadership skills—including teamwork, diversity, and empowerment—in a modern workplace will be discussed. Students will examine case studies as well as create their own vehicles of communication in various delivery methods. Terms Offered: As needed
This course is intended to teach students to write for radio and television, including news, commercials, public service announcements, editorials, and radio music scripts. Terms Offered: SP
This course emphasizes the importance of WEB sites in communicating information to a wide range of publics in the corporate and other settings. Course content will include but not be limited to discussion of Internet and intranet site use. Comparison and contract of successful and unsuccessful web sites is incorporated. Students will learn how to write, edit and place (emphasis on placement) written and graphic content on websites to most effectively communicate mission-critical and other information to a variety of publics, within and outside a range of organizations. Additional time outside class will be needed to complete projects. Terms Offered: As needed
In this course, students will look critically at media messages and meanings for deeper understanding of values that both shape and reflect our culture and cultures abroad. Media, in its various forms, are discussed, along with cultural icons and media effects theories. Students will learn to conduct basic social science research and will study the effects of media on a specific group of people. Terms Offered: SU
This course is designed to introduce students to the basics of video production, both behind and in front of the camera. Students will be expected to create storyboards, scout locations, conduct interviews, produce informative video and edit that video into a final product. Students will also develop an appreciation of and ability to critique video productions. Terms Offered: SP
Students evaluate the relationship between political news coverage and audience demographics with respect to the framing of narratives/stories. Polarizing cultural issues are also examined in regards to civic engagement and political literacy. Terms Offered: SU, WI
This course is a study of advanced principles of persuasion in the context of human and business communication. The course will focus on public speaking using techniques of persuasion in the delivery of speeches throughout the course. Students will learn the foundations of persuasion and implement 188
This course is designed to give students an in-depth look at the interrelationship between the media and other organizations. Topics discussed include effective ways for corporate communications practitioners to interact with the media, with a focus on different social channels, and addressing problems that may arise between the media and private industry, and methods of resolving such problems. Specific case studies will be analyzed. Terms Offered: As needed
This second-level journalism course builds upon basic news reporting and writing skills. The course will allow students to develop and write feature and opinion articles for print and/or online media. The course focuses on ethics and responsibilities, specific types of features and editorials, AP style, and how to submit articles and/or columns for publication. Terms Offered: As needed
Students apply skills learned in Desktop Publishing I and related courses in the planning, implementation, and completion of at least one major project. Additional time outside class is needed to complete projects. Terms Offered: As needed
This is an advanced communications course that explores legal issues, liberties, and restraints on media today. Of special concern will be restrictions and freedoms of commercial speech - advertising. Corporate speech, and everyone’s access to public information, are also covered. Terms Offered: As needed
This course explores various sports media outlets, including print, broadcast, and online, and how they affect sports. Students gain knowledge of the fundamentals of many sports media elements, including writing game and feature stories for the college’s student new organization, broadcast writing techniques, active voice, internet streaming, shooting on location, anchoring, and play-by-play. Students will have the chance to apply their knowledge and skills to sports media activities using the college’s athletic program (or other approved site) as their media emphasis in the experiential learning course. Terms Offered: As needed
COM270 and COM290 or by approval of Program Coordinator
COM 360Television and Screen Writing3
Students build upon earlier journalism skills by learning how to create a script for both television and motion picture, from the earliest stages of developing the concept to the marketing of the finished product. Terms Offered: As needed
COM 364Advanced Organizational Communication and Strategic Leadership3
This course is an in-depth exploration of the communication strategies and leadership methodologies that drive successful organizational outcomes. Building upon the foundations laid in COM265, this 189
Students learn about the changing relationship between the news media and the government during times of war and how each side seeks to control the news. Terms Offered: As needed
COM 370Public Opinion and Political Communications3
This course examines public opinion polling as it relates to political communications. The course will examine how polls are used in political campaigns and also later as a tool for politicians for engineering political consensus on issues. The course will include a discussion of polling methodologies. Terms Offered: As needed
Students learn the role and importance of Presidential speechwriters, review the style of different Presidential speeches prepared by speechwriters and write their own Presidential speeches during mock elections. Terms Offered: As needed
COM 385Current Strategies in Electronic Media Programming3
This course will provide a perspective on the changing media landscape in the television and film industries. The emphasis in the course will focus on streaming and on-demand platforms and the impact that they have on the medium of visual communication. Discussions on the time-shifting of television and film programming, as well as analysis of the impact of internet technologies on the television and film industries, will be discussed at length. As part of this course, students will learn methods for disseminating their own media creation and effectively distribute and market their final piece based on class concepts. Terms Offered: As needed
Provides instruction in methods of gathering and reporting in the mass media information about government and politics, law enforcement agencies and the courts, labor, business and finance. Terms Offered: As needed
This is an advanced course for students who have an understanding of basic photographic equipment and photographic techniques. The course examines and explores use of visual communication techniques in print media and websites. Covers history of photojournalism, technical aspects of photojournalism, and modern visual communication production techniques in both traditional and digital formats. Assignments designed to teach how to produce and edit visual elements and combine them with text for both print and web-based publications. Terms Offered: As needed 190
This course introduces students to how communications practitioners handle crisis situations in the corporate setting. Attention is given to crisis management plans, legal issues surrounding crisis communications, ethics in handling crisis situations, and a corporation’s responsibility to its public. Terms Offered: As needed
This course is designed to provide students with the practical concepts needed to coordinate media events. Topics discussed include different types of events, the role of media at these events, and the specific functions of the communications specialist who is coordinating the event. Students will end the term with a culminating project of coordinating an actual media event for a client either internal or external to the college. Terms Offered: As needed
This capstone course synthesizes the principles taught in lower-level corporate communications classes. Students will apply their knowledge to a communications project or projects for clients either internal or external to the college. This course will culminate in a campus-wide presentation of the project and the eventual implementation of the project for the client. Terms Offered: As needed
In this course, students analyze the process of raising funds for various types of non-political organizations as it relates to the responsibilities of communications practitioners. Students will analyze past capital campaigns for effectiveness and then apply their observations by designing, implementing, and evaluating their own mock capital campaign. Students also incorporate the fundamentals of writing grant proposals as a component of raising funds for organizations. Terms Offered: As needed
This is an advanced course in political communications that examines the strategies, techniques, design, and impact of paid political communications. It will focus on the role of political advertising in a campaign, including radio, direct mail, and print, as well as television. Terms Offered: As needed
This is an advanced course that explores the history and modern techniques of lobbying of federal and state legislatures and regulatory agencies by special interest groups and by other government agencies. Terms Offered: As needed
COM 445Political Fundraising and Campaign Finance Law3
This is an advanced studies course exploring federal and state law regarding campaign financing, the rise of political action committees, and effective methods for generating election funds. Terms Offered: As needed
Students will study historical use of propaganda by the U.S. government and other governments in influencing the public and the current governmental efforts at propaganda. Students will also analyze methods and messages by non-governmental groups to influence the public. 191
COM220 or LGL100 or LGL140 or LGL300 | Terms Offered: As needed
COM 465Selected Topics in Media Studies3
The topic of this course is determined during the academic term that it is offered. This topic will relate to a specific area of studying media – from television to film to audio. Students will use their writing, research, and analysis skills to participate in this course. Terms Offered: As needed
This course introduces business analytic techniques applied in the context of digital marketing. In today's data-driven landscape, understanding analytics is the cornerstone of successful digital marketing strategies. This course will introduce approaches to design, run, evaluate, and improve online marketing tactics to meet specific business objectives such as customer acquisition. It will allow students to explore the knowledge and skills needed to harness the power of data to optimize marketing campaigns, drive conversions, and demonstrate Return on Investment to stakeholders Terms Offered: SP
