SMM 101Introduction to Digital
and Social Media Marketing
- Subject
- SMM
- Type
- course
- Edition
- 2026
- Source
- www.harcum.edu
Harcum College · Courses
SMM
4 courses with the subject SMM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SMM 210Digital and Social Media Marketing Strategy3
Skills
- Subject
- SMM
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- cr.
- Type
- course
- Edition
- 2026
- Source
- www.harcum.edu
SMM 220Consumer Behavior15
SPM 102 Principles of Sports Management 3 cr. 3 cr. 3 cr. 3 cr. 3 cr. 15 cr. 3 cr. 3 cr. 3 cr. 3 cr. 3 cr. 15 cr. 3 cr. 3 cr. 3 cr. 3 cr. 3 cr. 15 cr. tal Credits: 60 CATALOG 2023–2024 81
- Subject
- SMM
- Credits (min)
- 15
- Credits (max)
- 15
- Credit unit
- cr.
- Type
- course
- Edition
- 2026
- Source
- www.harcum.edu
SMM 230Web Design Applications3
This course provides students with a work- ing knowledge of contemporary webpage layout, design, and skills needed for devel- oping and producing interactive business webpages. Various aspects from the hierar- chic concern of structuring information, user interface to the digital technologies and techniques in creating the content will be examined. Students will incorporate their Marketing Plan (developed in previ- ous classes) with marketing strategy (mix, advertising, consumer behavior, manage- ment, etc.) and SEO/SEM tools to develop a comprehensive capstone website portfolio project. Programming knowledge is not expected.
- Subject
- SMM
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026
- Source
- www.harcum.edu
- Prerequisite
- BUS 242, SMM 210, SMM 220
Source: Harcum College's catalog, linked per course · table learning_unit · CourseShelf publish 59