35 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 135Introduction to Financial Services3
This course provides students with a practical introduction to the financial services field through a survey of the various financial markets. The key financial markets that are explored include banking, insurance, and investments. The course also provides students with the opportunity to develop their critical-thinking and problem-solving skills by completing projects and working with standard technology as used in financial services.
An introduction to the science of economics, with particular attention to scarcity, market mechanisms of supply and demand, unemployment, inflation, money, banking, Federal Reserve, government, and the application of fiscal and monetary policy to solve current economic problems.
Topics covered include supply and demand, elasticity, consumer behavior, costs of production, and the market structures of competition, monopoly, monopolistic competition, and oligopoly.
The basic principles of management are studied with an emphasis on planning, organizing, leading, and controlling. The nature of the managerial process within the formal and informal structure are also studied.
In today’s business environment, the ability to work cross-functionally as a team member to solve problems, control costs, and achieve competitive advantage is of paramount importance. This course introduces the key concepts and techniques which are necessary to select, plan, schedule, monitor and control projects. These Project Management principles are applicable to any organization and any unique undertaking; for example, new product launch, building construction, information system installation, business expansion, and entertainment events. Primary class emphasis is on the project management process and tools. Microsoft Project will be used to create time-phased project plans. Network diagrams, work breakdown structures, and critical paths will be developed. Also covered are the interpersonal skills vital to managing cross-functional teams, and the approaches used to monitor project performance and to take corrective actions in order to achieve the project’s expected outcomes.
A general overview of the basic marketing philosophies, principles and practices relevant to small and large profit and nonprofit organizations, buyers and sellers, and special emphasis on the marketing mix: product, price, promotion, and distribution.
This course focuses on the application of data analysis and statistical methods related to business and economics. Topics include descriptive statistics, elementary probability theory, random variables, sampling techniques, estimation, hypothesis testing, and simple regression and correlation. Statistical software is used to assist in data manipulation, analysis, and interpretation. Previously offered as BUS 300: Quantitative Methods I. BUS 299 replaces the BUS 300 requirement for students enrolled prior to Fall 2024 who are completing that requirement in Fall 2024 or later. Students who have previously completed BUS 300 should not take BUS 299.
This course is oriented to the managerial and the strategic aspects of sales management. Emphasis will be placed upon recruitment of the sales force, compensation policies, effective territorial alignments, time management, and financial responsibilities. Interpersonal selling techniques are explored and discussed.
This course provides students with a solid conceptual understanding of the role that management science plays in the decision-making process. This course also introduces students to procedures used to solve problems, such as the decision-making process, linear programming, transportation, assignment, transshipment, project scheduling, waiting line models, simple linear regression, and multiple linear regression.
This course provides a basic foundation of the retail industry and a complete presentation of the many and diverse facets that make up the dynamic world of retailing. Areas that are discussed include retail institutions, human factors in retailing, the importance of location, merchandise management, and promotion.
This course provides an overview of key issues in the marketing of products and services. It guides the student to reassess the four P’s of marketing in the context of products and services. Utilizing a case approach, this course examines how the marketing of services differs from that of products. Other marketable entities, like organizations, persons, places, and ideas, are included.
A study of foundation knowledge of the current policies and procedures used in retail buying and merchandising. Included are merchandise control, pricing, and merchandise arithmetic. The focus is on developing the skills necessary for decision making in a retail buyers’ day-to-day world of planning and control. Discussion includes assortment planning and quantitative merchandising.
A comprehensive study of the theory and practical applications of advertising and sales promotions as forms of communication in marketing. The student gains an understanding of strategic planning, objective setting, tactical decision making, research, message and vehicle selection and execution.
A study of the dynamics of consumer markets and their significance to marketing executives. Subtopics include the identification and measurement of market segments, the analysis of these segments’ behavioral patterns in regards to shopping and purchasing, and the application of this knowledge in developing marketing strategy.
A study of the principles of money, interest, inflationary and deflationary pressures, and the development of the banking system with emphasis on the federal reserve system, and monetary and fiscal policy.
Through law, society establishes values and goals. The purpose of American business law is to bring reason, fairness, and stability to the marketplace. This course enables students to anticipate the legal consequences of business decisions and behaviors.
This course focuses on the role of insurance in our economy, types of risk, management of risk, legal principles on which insurance contracts are based, basic components of an insurance contract, and insurance terminology. There is also an examination of various types of insurance coverage; life, homeowner, automobile, health and disability, and various forms of commercial insurance. The impact of governmental insurance programs on insurance coverage in the private sector is included. Government regulation of the insurance industry is covered as well as types of insurers, insurance pricing, and ratings systems for insurance firms.
This course consists of analyses of theories that address human behavior in work settings and formal processes involved in the management of employees. Special emphasis is placed on the application of theories with respect to interpersonal work interactions and human resource key functions.
A study of the financial problems associated with the life cycle of a business. Includes estimating the financial needs of an enterprise, breakeven point, operating leverage, capital structure, stocks and bonds, and working capital management.
BUS 375Basics of Operations and Supply Chain Management3
This course describes the management and control of the processes that create and deliver the goods and/or services of an enterprise. Operations include all of the transformational processes entailed in converting inputs, such as materials and information, into outputs, such as goods and services. Supply chains encompass the inbound, outbound and reverse flows of products, services, and related information, inside and outside of the enterprise, which enable the firm to fulfill its objectives. This course is designed to expose students to the terminology, problem solving tools and methodologies used, and to apply analytics to real-world operational problems. Students will be introduced to sourcing and purchasing, warehousing, production planning, master scheduling, materials requirements planning, forecasting, and distribution processes. Key performance metrics will be explored, as well as the various responsibilities and career opportunities within this field. Success in any field of business can be enhanced with a better understanding of these functions.
This course focuses on how to design, develop, and maintain effective relationships among channel members, including retailers and wholesalers. Students learn the logistics of distribution and the economics of channel decisions. Channel management policies and constraints are discussed.
This practical course provides a comprehensive, managerially focused guide to formulating pricing strategy. It is a guide to profitable decision making and provides a basis for analyzing pricing alternatives.
Strategic marketing examines the concepts and processes for gaining a competitive advantage in the marketplace. This capstone course presents a series of problem cases of actual firms, and focuses on helping students gain an appreciation for decision making in real-world situations.
This course will examine the impact of technology on marketing, how the Internet fits into an integrated marketing strategy, how to use the Web as a marketing tool and it will explore the contribution of social and digital media to determine and apply segment markets concepts as they relate to the marketing efforts of businesses.
The intent of this course is to provide a blend of solid research-based information coupled with real world, current, interesting application examples that help explain international business topics. An active learning approach is used in relating text material with real world international situations. The topics include the perspective and environment of international business, the human resource management functions, as well as the strategies and functions of international operations.
Focuses on management practices unique to small businesses, preparation of the student for small business ownership, identifying characteristics of small businesses, and describing the rewards and problems involved in managing retail stores, service firms, and manufacturing firms.
BUS 208 , BUS 371 or ACC 101 , or permission of instructor
BUS 421Special Topics in Marketing3
An opportunity for students to explore nontraditional marketing phenomena. Great societal marketing opportunities exist in organizations other than business firms. Special areas of marketing that need attention include nonprofit, health care, education, ideas, places, political candidates, service, and international marketing.
This course focuses on the importance of investing in our economy, the advantages/disadvantages of different types of securities, the various markets for securities and how they operate, the risk/reward relationship, various ways in which an investment can be analyzed, sources to gain information about investments and the markets, psychological factors which affect investment decisions, ways to manage equity and fixed-income portfolios and government regulation of the investment industry. Contemporary issues will also be an integral part of the course with emphasis on looking at them from social and ethical perspectives.
A comprehensive study of the management function in marketing. Focus is on analysis, planning, and control of the marketing mix. Decision-making skills are developed through the use of a computer simulation, the case study approach, or through the development of a marketing plan. In either scenario, students are required to demonstrate decision-making skills on product, price, placement, and promotions, as well as market segmentation.
A comprehensive and practical overview of the field of marketing research emphasizing an applied approach with applications that give students an understanding of the scope of marketing research. Computers are utilized to analyze research data.
On-the-job training in the business community. Students must have senior status, a GPA of 2.5 or above, and college dean approval to participate. A maximum of six credits may be taken for a single internship in a semester, and a maximum of eighteen credits may be taken in total.
Special investigation, with the assistance of a faculty member, of a selected topic of interest. A GPA of 3.0 or above, department chair/program director, and college dean approval is required.
The case-method technique is used to study managerial problems and the decision-making process. Areas covered include strategic planning, setting goals and objectives, marketing, managing, production, public relations, human resources, human relations, and financial management. Computer simulations are used to involve students in decision making in the various areas of the business firm. Graduating seniors and qualified juniors only.
