4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 301Branding3
Brand Management focuses on the long-term planning, development, and management of a brand’s equity and value. The course covers key topics such as positioning, brand identity, and brand portfolio management. Students will learn to craft strategies that enhance brand differentiation, customer loyalty, and competitive advantage. Through case studies and experiential learning, students will gain insights into managing brands across various sectors, industries, and cultures.
explores how businesses use online platforms to communicate, sell, and distribute products and services. Students will learn critical digital marketing strategies, including SEO, social media, email strategies, and paid advertising, while understanding the fundamentals of e-commerce platforms and consumer behavior online. The course emphasizes creating effective digital strategies to enhance customer engagement and optimize sales in today’s digital marketplace.
BUS 345 Consumer Behavior examines the psychological, social, and situational influences on purchasing decisions. Students explore perception, learning, motivation, personality, attitudes, and persuasion to understand how consumers are influenced in decision-making. The social influences of culture, subculture, family, and reference groups are addressed. This course highlights social influence and ethics in the buying process.
BUS 450 Marketing Research and Data Insights explores the essential role of research in understanding market trends and consumer behavior. Students will learn qualitative and quantitative methods, data collection techniques, and analysis tools to drive actionable insights. The course includes hands-on projects and case studies, equipping students to interpret data and translate findings into effective marketing strategies. BUS 450
