41 courses with the subject COM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
COM 102Introduction to Mass Communications3
Students will explore the history and diverse facets of the mass media in American society through the lens of the contemporary convergent media. Convergence is integration of media platforms—including video, audio, still photography, and text—into a single product on the Web. This course is an exploration of the history and evolution of newspapers, magazines, radio, television, film and other platforms in this contemporary context, enabling students to make connections and understand how each facet of the industry impacts all others. Issues of media ethics, law, and global communication, which are embedded in this context, will allow students to think critically about the rapidly changing industry and investigate the challenges that lie ahead.
This course focuses on the development of media consumers’ skills in evaluating mass media messages intended for diverse audiences on multiple platforms, including print, broadcast, and electronically mediated platforms. Students will acquire knowledge and skills that enable them to distinguish between fact and opinion; define the credibility of sources; determine the accuracy of messages; identify supported and non supported claims; detect prejudice, identify obvious and indirect assumptions; identify logical incongruities; and evaluate the strength of arguments. Students will also study and practice effective oral/public communication skills.
An introduction to web design principles and production techniques. This course features hands-on exploration of web design and communication theory. Subjects covered include HTML, interface, graphics, and multimedia.
This course is an introduction to design principles and production techniques. It includes key design principles, fundamentals of professional level typography and page layout software programs to create well designed media. It is a study of basic graphic elements, including the interaction of type and image as applied to visual communication in both print and Web design.
Students will explore the fundamentals of digital photography, including the use of the SLR camera as well as digital photo manipulation software. They will grow visual literacy as they critically examine images and study the application of composition, light, color, and technique. They will also explore the legal and ethical implications of photography in the digital era, including privacy, libel, and taste.
This course focuses on the elements of photojournalism, including photographic theory and visual storytelling. This course will emphasize privacy, ethics, libel and copyright law as it affects professional journalists. Students will refine and practice skills in the use of composition, light, and color, and they will study and practice advanced photographic techniques as they create journalistic images suitable for publication. Photo manipulation software for editing and captioning is also discussed.
Instruction and practice in electronic field production and electronic news gathering. Emphasizes field camera operation, location shooting, and editing of short video segments.
This course explores the myriad powerful—and often hidden and negative—ways in which media construct society’s attitudes about disabilities—and the people who have them. Students will study the media’s representation of disability throughout history and in the modern era—on platforms including television, film, advertising/marketing, photography, journalism, and documentary.
Analysis, evaluation and instruction in the critical process to evaluate media products and messages. The course will emphasize the difference between description, analysis, and opinion.
An introduction to print design principles and production techniques. Areas covered include key design principles, fundamentals of professional-level typography, and page-layout software programs to create print publications.
This course will build upon skills students have acquired in COM 217: Introduction to Graphic Design. Students will study design principles and information structure of multiple page designs. Emphasis will be placed on the hierarchy of text as well as visual and verbal balance.
This course will explore state-of-the-art media technologies in journalism across media platforms. Students will grow, practice, and apply skills in reporting, still photography, audio, video, and written communications via mobile devices, social media, and other internet platforms.
Cross-listed with WRT 322 . Instruction and practice in writing long form pieces for newspapers and magazines. Students completing COM 325 may not take WRT 322, and may only repeat COM 325 for purposes of grade replacement.
COM 232 ( change approved 10/2/2014, effective for Spring 2015 semester)
COM 335Multimedia Post Production3
This course is designed to expand upon and develop students’ skills in multimedia postproduction. Students will study multimedia delivery (including the web), video and audio encoding, audio post-production and DVD authoring.
Instruction and practice in on-air performance techniques for television, video, and radio. Includes vocal enunciation and diction, interview preparation, and physical movement. Performance formats include: news, commercials, interviews, radio announcing, and vocal characterization.
Students will create visual designs that construct and communicate corporate identities. Students will learn how to develop professional company logos and collateral pieces, based upon client needs and marketing research, and incorporate them into marketing and public relations products on multiple media platforms. The focus of this course is visual design through the use of computer related applications.
COM 376On-campus Healthcare Marketing Communication Internship3
This course is supervised, hands-on health media experience on the Misericordia campus. Sites may include faculty and Departments in the Health Sciences, the Student Health Center, or student media outlets, which include Cougar Radio, MCN 87 Television, Service by Design, and The Highlander newspaper. Students apply knowledge obtained from previous courses in this experiential environment, have real-world media experiences, and create artifacts for the portfolios that prove students’ knowledge and skills to prospective employers after graduation. Each credit requires 45 hours’ worth of work – a minimum of 135 hours of work, which is acceptable to the site supervisor.
Sport Communication involves a robust integration of multiple media products and platforms, including journalism, broadcasting, marketing, advertising, public relations, visual communication and electronic and social media. Therefore, students must learn to apply skills in writing, public relations, graphic design, broadcasting and more in a sports media context. Students will conduct analyses of organizations and audiences, write features and press releases, create and disseminate social media content, and design complete integrated media campaigns. Students will also explore careers in sports media as well as social issues, ethics, and law.
COM 381Healthcare Marketing Communication Campaigns3
Students will study the components of powerful, effective healthcare marketing campaigns, and apply knowledge and skills to develop their own marketing campaigns, utilizing “theory of change” strategies with the goal of directing patient/audience behavior towards more healthy lifestyle choices. Students will create brand identity components, slogans, social media strategies, and campaign pieces, which may include brochures, web and app markups, video commercials, tradeshow displays and more.
Student teams organize and create communication campaigns by integrating advertising, public relations, sales promotion, direct response and other integrated market communications tools.
Capstone course for the communications degree. Reading and study of mass media issues, exploration of media job options, and development of a senior media project.
