4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 101Introduction to Marketing 3 sem. hrs
**Not Part of a Tennessee Transfer Pathway** Sp - Dyersburg/Sp - JNC/Sp - GCC (Prerequisites: DSPM 0700, DSPR 0800, DSPW 0800) This course provides an overview of most topics in the marketing field. These topics include the marketing concept, consumer and industrial markets, social, cultural, and psychological influences, product strategy, and price strategy. Marketing from the manufac- turing, wholesaling and retailing viewpoint are discussed. 3 hours lecture.
