67 courses with the subject BSA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BSA 109Business Reporting in Excel3
This course provides a basic knowledge of the development and production of basic business documents and reports in Excel. Students will learn to manage data, create standard financial documents, design worksheets for use in data analysis, financial calculations and reporting, organization charts, and to integrate Excel documents into reports prepared in Word or PowerPoint. Students will learn to write formulas, use built-in functions, create tables and graphs, link worksheets, format worksheets, and practice financial modeling.
This course is designed to improve written and oral communication skills within the context of the business environment. Students will learn to prepare various business letters, reports, and other forms of written communication. Decision-making and problem-solving techniques are emphasized through an introduction to case study methods. Students are introduced to electronic presentation media and encouraged to use other technological means to communicate with the professor and with each other. Prerequisite: ENG111 or permission of instructor. This course has been approved for teach-out beginning with the 2024-25 academic year.
This course is a comprehensive introduction to the diverse field of hospitality and tourism. Students will be introduced to various aspects of the hospitality industry including, lodging and accommodations, food and beverage, cruises, and recreation. The course will also provide a broad overview of tourism, including destinations, transportation, attractions, and the positive and negative impacts on economies, socioeconomics, cultures, and environments.
BSA Electives (300 level or higher) * ................................................................ 15 Total 18 *6 hours of ECO courses (200 level or higher) may be substituted for BSA elective hours.
This course introduces management and managerial functions. The subject matter is concepts, principles, policies, and practices necessary to accomplish managerial tasks. The theory of management, the application of theory to managerial situations, and the basic classification theory of the principles of management are emphasized. Prerequisites: BSA221 and BSA206 or permission from the instructor . 85 | A v e r e t t U n i v e r s i t y A c a d e m i c C a t a l o g 2 0 2 6 - 2 0 2 7
Upon completion of this course, students will understand: the environment of marketing and consumer behavior; distribution; pricing; and promotion. They will acquire, demonstrate, and apply knowledge and theory of marketing techniques, both domestically and internationally, and will be able to demonstrate understanding and appropriate utilization of the principles, methods, and problems involved in the marketing and distribution of goods and services to both industrial and ultimate consumers. They will recognize present-day problems and policies connected with the sale and distribution of products, including the legal, social, and ethical issues in marketing. Prerequisite: BSA206 or permission from the instructor.
An analysis of federal income tax law and its application to individuals. Includes income, exclusions, deductions, gains, losses, itemized deductions, depreciation, and passive income including rents, investment income, tax credits and tax computations. Prerequisite: BSA221.
A study of accounting principles applied to planning, controlling and decision making at the operations level of management. Topics in cost accounting such as costs systems, analysis and behavior, and cost-volume-profit relationships will be covered. Other topics such as budgeting, decision-making techniques and capital budgeting and investment analysis will be discussed as well. Prerequisites: BSA221.
BSA 326Organizational Behavior, Theory and Leadership3
A study of how people operate in organizations, how the structure of the organization can affect their performance and the key elements to organizational leadership. Case studies illustrating concepts regarding human behavior and development in individual, group and complex organizational settings will be used. Different leadership styles and approaches and their impact on organizational behavior will be studied also.
The course presents the basic assumptions that underlie modern accounting in relation to the principles, procedures and methods that are applied in the preparation of financial statements and the role of accounting as an information system. The course examines the environment and structure of financial accounting, the accounting process, the proper presentation of financial statements and disclosures and income measurement and profitability analysis. International Financial Reporting Standards (IFRS) are integrated by topic throughout the course as well. Prerequisite: BSA221
The course continues to build on the basic assumptions that underlie modern accounting in relation to the principles, procedures, and methods that are applied in the preparation of financial statements as covered in Intermediate I. The course also examines in detail economic resources including inventories, operational assets and investments. Current liabilities, bonds, and long term debt will be discussed at length. International Financial Reporting Standards (IFRS) are integrated by topic throughout the course as well. Prerequisites: BSA221 and BSA343
The course continues to build on the basic assumptions that underlie modern accounting in relation to the principles, procedures, and methods that are applied in the preparation of financial statements as covered in Intermediate I and Intermediate II. The course also examines in detail complex liability and equity transactions including leases, income and deferred taxes, retirement benefits, common and preferred stock transactions, dividends and share based compensation (grants, options). The topic of how to address changes in accounting principles and errors is addressed and also the Statement of Cash Flow is covered in great detail in the final chapter. International Financial Reporting Standards (IFRS) are integrated by topic throughout the course as well. Prerequisites: BSA221, BSA343, and BSA344 or permission of instructor.
The purpose of this course is to enable the student to understand critical management issues in the field of sales management. This will be accomplished, in part, through an applied managerial approach. Applications will aid 86 | A v e r e t t U n i v e r s i t y A c a d e m i c C a t a l o g 2 0 2 6 - 2 0 2 7
This course studies the direction of organizational systems that ensures human talent is used effectively and efficiently in reaching organizational goals. All organizations, both large and small, require employees to be recruited, selected, assessed, trained, and managed. They will be compensated, and in most cases, provided with benefits. These issues and the legal environment as it relates to our human resources, provide the framework for this constantly evolving course. Prerequisites: BSA305 or permission of instructor. .
The course presents in detail the steps that comprise the personal financial planning process for individuals. The course covers the process as a whole, step by step, and outlines how to incorporate the goals and objectives of specific individuals in to a comprehensive financial plan that takes in to consideration the income, lifestyle and other factors of the individual. The course examines career planning, budgeting, personal financial statement preparation and usage, income tax planning, cash and debt management, credit usage including credit report consequences, major purchase management, insurances coverage needs and strategies, equity and debt investments, and retirement planning. Prerequisite: Sophomore standing, and BSA221 or permission from the instructor.
This course provides a basic knowledge of the finance discipline, including the different ways that businesses can be formed, the types of financial markets available, and how capital investments and funding decisions are determined in a way to maximize a firm’s value. Topics include a review of the time value of money; valuation techniques, such as net present value and internal rate of return; financial ration analysis; weighted average cost of capital; and divided policies. Prerequisites: BSA221 or permission of instructor.
This course will review and extend the concepts covered in principles of Finance (BSA 370). A corporate analysis project will be used to integrate the concepts covered in the course. Long term and short term finance decisions will be discussed as well as special financial topics. Prerequisites: BSA 370
In this service-learning course, students have the opportunity to apply leadership concepts during a supervised on-campus or off-campus activity. Students will review and analyze past and current theories of leadership with a focus on the application of leadership principles to environments such as the workplace and educational institutions. The experiences in this course will contribute to the development of interpersonal skills for handling conflict with individuals and groups within an organization. Perquisite BSA305.
The course introduces students to the managerial aspects of information systems in business organizations. Planning, implementing, evaluation, budgeting and management of information systems is a focal point, as well as the application of critical thinking and problem solving approaches to business problems. The course also addresses the role, usage and impact of information systems in business today. The course will introduce students to topics involving infrastructure components, hardware and software trends, enterprise systems, database management, electronic commerce and network security. Prerequisite: Sophomore standing.
This course is a detailed overview of meeting and event management including corporate meetings, social events, weddings, and entertainment. Students will learn the many factors to consider when executing events including catering, decor, audio/visual, safety, transportation, and lodging. In a group setting, students will plan and create their own "mock" event.
This course is a survey of the digital marketing concepts, terms, tools, and techniques necessary to create and manage successful digital marketing campaigns. Students will understand how digital marketing is a key component in a comprehensive integrated marketing communications strategy. Topics include social media, mobile marketing, web page design, digital marketing analytics, search engine optimization (SEO), pay-per- click marketing research, UX, online advertising, digital copywriting, viral marketing, electronic payment systems, and other digital marketing concepts. This course provides a broad overview of the profession and prepares students for advanced digital marketing courses.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) encompass the interrelated techniques for developing high-quality website content that will cause search engines to prominently feature a website in online search results. Students will learn techniques for acquiring web traffic using paid ads (SEM) and generating organic/unpaid traffic (SEO). Prerequisite: BSA378.
This course will introduce students to the various types of lodging operations in the hospitality industry, including, limited and full-service hotels, resorts, and vacation clubs. Students will learn the various departments within lodging operations, and how they interact and depend on each other. Students will identify the various stakeholders involved in running operations including owners, managements companies, and franchise management.
This course will introduce students to the food and beverage segment of the hospitality and tourism industry. Topics include a review of the history, progression, and future of food and beverage offerings. The course will illustrate various food and beverage products, procurement, handling, trends, safety and sanitation, food and beverage laws and legalities, and service management.
This course is a detailed overview of the business of tourism. The course will illustrate various sectors of tourism including destinations, accommodations, transportation, tours, and attractions. Topics include tourism's impact on demographics, governments, socio-cultural, economies, infrastructures, and the environment. Students will be able to identify various countries and regions around the world.
An analysis of problems, quantification of data, and presentation of results, using the more advanced quantitative techniques for decision making. Included are quantitative model building, decision theories, inventory control models, forecasting models, Markov analysis, and linear programming and its application.
BSA 416Taxation of Corporations and Other Business Entities3
The course will cover federal income tax laws relating to Corporations and other entities. Topics will include formation, operation, and dissolution of corporations as well as compliance and planning issues. Issues relating to S Corporations, Partnerships, and to a lesser extent, other business entities such as trusts and estates, will also be discussed. Prerequisites: BSA221, BSA343, and BSA320 or permission of the instructor
BSA 421Governmental and Not-for-Profit Accounting3
An examination of the accounting process peculiar to government agencies—the methods, systems, and procedures involved in appropriating funds from the general fund, encumbered funds, unencumbered funds, and specialty funds, as well as the preparation of financial statements of governmental units. The processes and financial statements unique to not-for-profit organizations will be covered as well. Prerequisites: BSA221, and BSA 343.
An application of the fundamentals of accounting to complex transactions ranging from partnership organization and operation, liquidation, joint ventures, segment reporting, bankruptcy, corporate reorganization and consolidation. Prerequisites: BSA221, BSA 343, and BSA344 or permission of the instructor
A study of the fundamentals of legal applications in the framework of business, laws of contracts, negotiable instruments, property, agency, and bankruptcy. Prerequisites: BSA305 or permission of instructor.
This course will study quantitative techniques of operations and decision science as well as the concepts and techniques related to the design, planning, control, and improvement of manufacturing and service operations. Emphasis is placed on project management, operations decision making tools, TQM, Lean, Six Sigma, statistical sampling, demand forecasting, inventory control, and design/control of supply chains. Prerequisites: MTH 160, BSA 305, and BSA 310.
This course has a focus on tools, techniques, software, and platforms used to capture, measure, and analyze online consumer, business, and organizational marketing data to generate the information necessary to develop successful digital marketing strategies. Prerequisite: BSA378.
This course serves as a capstone for students wishing to begin a career or a business venture in the digital marketing profession. Incorporating and building upon work completed in prerequisite digital marketing courses, students will create a digital marketing portfolio to demonstrate their competencies in a variety of creative and analytic skills that may include samples illustrating the following: web design, digital content creation and copywriting, graphic design, photography, creative writing, search engine optimization, email and digital marketing campaign development, web traffic analysis, and other digital marketing competencies.
BSA 478Hospitality Financial Management and Analysis3
This course is an introduction to the various reports and data used by hospitality professionals for improving financial and operational performance in lodging and food and beverage. Students will review case studies, analyze accounting and statistical data, review reports, and make practical business decisions based on what they have learned. Prerequisite: BSA221.
BSA 504Contemporary Issues of Human Resource Management3
This course is a study of the contemporary issues facing managers. While the course will draw heavily on the field of human resource management, it is meant not just for HRM practitioners but also for managers and future managers in their dealings with their human resources. Although, presuming students have a fundamental awareness of the field, it will provide sufficient reading material for those who do not. It is designed as a readings course, interspersed with cases and experiential exercises designed to promote understanding. In addition to assigned readings, students are asked to regularly report on outside readings from the business press that support 266 | A v e r e t t U n i v e r s i t y A c a d e m i c C a t a l o g 2 0 2 6 - 2 0 2 7
The use of accounting information in making management decisions is the main emphasis of this course. Financial planning, decision making, and controls are highlighted as important parts of the company's information system and data analysis. (Prerequisites: IDS501, BSA 500)
A study of the concepts of corporate financial administrations and their role in planning, acquisition, and management of funds in modern business and industry and problems associated with the financial management of business firms. (Prerequisites: IDS501, BSA 500)
Examines advanced quantitative decision techniques as powerful tools for solving management problems in both the public and private sectors. Application and interpretation of techniques.
A study of advanced marketing management, both domestically and internationally. Product, price, promotion, and distribution concepts and issues will be analyzed through case studies and practical exercises. The importance of quality and customer service will be stressed. The global, legal, social, technical, economic, and competitive environments of marketing will also be studied.
A review of the legal and ethical issues directly affecting practicing managers in the organizational structures, regulatory environments, and societal expectations encountered today. Beginning with a review of the American Legal System, and a framework for ethical decision making, the course focuses on the major areas of management where management decision making and commercial activities are proscribed by the expectations and regulations of society.
This course is a study of the human resource and legal and ethical issues facing managers. It aims to prepare managers and future managers for dealing with human resources, organizational structures, regulatory constraints, and societal expectations. The course will draw heavily on the field of human resource management, a rich source of legal and ethical issues. The course will then present the American Legal System. Major legal topics are: civil and criminal law, contracts, liability, torts, legal reasoning, corporate policies and procedures, and level of courts and jurisdiction in the American system. Finally, the course will present a framework for ethical decision making based on utilitarianism and deontology. In addition to management of the human resource, the course focuses on other topic areas where management decision making and commercial activities are proscribed by the expectations and regulations of society. These may include any or all of: product liability, advertising, antitrust law, privacy and loyalty in business relationships, negotiable instruments, and intellectual property.
Contemporary economic theory, relating to theory of demand and supply, consumer choice, firm theory, market structure, distribution of income, and effects of government policy on individual economics units are considered and analyzed in the course. Emphasis will also be placed on the application of these theories. (Prerequisite: BSA500)
This course explores the development and use of various strategic choices in managing compensation and benefits in today’s highly competitive business environment. Today, as never before, human resource professionals and executives must develop compensation systems that align strategically with the organization’s mission and vision, while facilitating the recruitment and retention of qualified and productive employees. Major compensation issues are analyzed and discussed in the context of current research, theory and practice, covering both new and well established approaches. (Prerequisites: BSA539, 532)
This course provides an in-depth analysis of the laws governing labor relations and employees rights in the workplace. The first half of the course examines the legal framework in which collective bargaining takes place, including union organizational campaigns, negotiations, and enforcement of collective bargaining agreements, including the use of economic pressure. The second half surveys additional issues of rights in the employment relationship, including such topics as occupational safety and health, employment discrimination, pay equity, disability discrimination, contractual and tort theories in employment, and plant closings and unemployment issues. Prerequisites: BSA539 and BSA541.
TOTAL 15 Business Analytics Concentration The Master of Business Administration Business Analytics Concentration is a graduate level program for those seeking professional competence in the field of data analytics. Students interested in this concentration must declare it prior to enrollment. The Business Analytics Concentration is a series of five three-credit courses. Students will complete the MBA core curriculum and the Business Analytics Concentration for a total of 33 credits.
This course provides an overview of the qualitative and quantitative information needs of marketing decision- making. Emphasis is placed on designing effective research projects and the techniques used for collection and analysis of primary data. Major topics include: design of research projects, survey research, observational research, questionnaire design, sampling, data collection, data analysis, and interpretation of findings.
Earned a grade of “B” or above in both ADA501 and BSA529.
BSA 569Product & Services Brand Management3
The class covers the management of branded products and services. The class also covers corporate identity (e. g., government, non-profits, and individual entities that may lack defined branding). The class deals with firms that manage multiple brands as well as entrepreneurial firms that rely upon a single product/service. Key areas of investigation include brand equity, channel maximization, private-label branding, and the creative requirements for brand identification. Prerequisites: Earned a grade of “B” or above in ADA501 and BSA529.
This course examines the major marketing issues and opportunities facing companies who market products and services outside their domestic borders. Students will gain knowledge in the theories, strategies, and influences that drive marketing in foreign environments as well as the analytical tools required in practicing global marketing strategies. The course will concentrate on strategic decisions companies make about the 4P’s (product, price, place, and promotion) in international markets. Students will acquire knowledge on global marketing environment, development of competitive strategy, global marketing strategy development and managing global operations. Prerequisites: Earned a grade of “B” or above in ADA501 and BSA529.
This class will ground the student in the theories and concepts of traditional leadership. This course is the foundation for understanding leadership theories and concepts. The purpose of this course is to provide the student 268 | A v e r e t t U n i v e r s i t y A c a d e m i c C a t a l o g 2 0 2 6 - 2 0 2 7
Using the unifying theory of leadership and management introduced in BSA 532 and BSA 538, the student will learn how differences in culture affect leading and managing in different cultures or with a culturally diverse workforce. Research in comparing cultures pioneered by Geert Hofstede is the foundation for this course. The purpose of this course is to provide the student with an understanding of management and leadership in other cultures and to suggest ways to manage and lead a workforce from different cultures or a culturally diverse workforce. Prerequisites: BSA541 and BSA 539.
TOTAL 15 Human Resource Management Concentration The Master of Business Administration Human Resource Management Concentration is a graduate level program for those seeking professional competence in the field of human resource management. Students interested in this concentration must declare it prior to enrollment. The Human Resources Concentration is a series of five three-credit courses. Students will complete the MBA core curriculum and the Human Resources Concentration for a total of 33 credits.
