- Subject
- MRKT
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT
15 courses with the subject MRKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Fall and Spring Semesters Develops an understanding of marketing problems and emphasizes the dynamics of successful decision-making. The vital relationships of selling, advertising, pricing, and channels of distribution are analyzed in the light of consumer and marketing behavior.
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Electives (choose 2): 6
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Offered periodically within a three-year academic cycle This course will introduce the student to the field of consumer behavior and thus the roles that consumers play in the market place. Marketers who understand the needs and wants of the consumer along with their decision- making process can create a marketing mix that will best serve the market, while increasing sales and profitability. The course will introduce the consumer decision process, with emphasis on consumer decision making, product/ brand perception, learning, group influences, and marketing strategy implications.
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Prerequisite
- BUS 1000, MRKT 2050.
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Fall and Spring Semesters Publicity, propaganda, and spin are terms used to describe the public relations profession. Students will examine the evolution of public relations from its ancient roots to the modern day. Ethical and legal issues, as well as public opinion and research, will provide a framework on which to build an understanding of how public relations impacts 397 / 615
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Type
- course
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
- Subject
- MRKT
- Type
- course
- Edition
- 165529-undated-curry.edu
- Source
- coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Source: Curry College's catalog, linked per course · table learning_unit · CourseShelf publish 61