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Curry College · Courses

MRKT

15 courses with the subject MRKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MRKT 2000Marketing Analytics
Subject
MRKT
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2010Business Research: Tools and Techniques for Data-Driven Decision3
Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2050Principles of Marketing3

Fall and Spring Semesters Develops an understanding of marketing problems and emphasizes the dynamics of successful decision-making. The vital relationships of selling, advertising, pricing, and channels of distribution are analyzed in the light of consumer and marketing behavior.

Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2070Personal Selling3
Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2100Digital Marketing3
Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2110Sales Management3

Electives (choose 2): 6

Subject
MRKT
Credits (min)
3
Credits (max)
3
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2120Retail Management
Subject
MRKT
Type
course
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2160Consumer Behavior3

Offered periodically within a three-year academic cycle This course will introduce the student to the field of consumer behavior and thus the roles that consumers play in the market place. Marketers who understand the needs and wants of the consumer along with their decision- making process can create a marketing mix that will best serve the market, while increasing sales and profitability. The course will introduce the consumer decision process, with emphasis on consumer decision making, product/ brand perception, learning, group influences, and marketing strategy implications.

Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
Prerequisite
BUS 1000, MRKT 2050.
MRKT 2200Entrepreneurial Marketing3
Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2520Marketing Management
Subject
MRKT
Type
course
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 2790Principles of Public Relations3

Fall and Spring Semesters Publicity, propaganda, and spin are terms used to describe the public relations profession. Students will examine the evolution of public relations from its ancient roots to the modern day. Ethical and legal issues, as well as public opinion and research, will provide a framework on which to build an understanding of how public relations impacts 397 / 615

Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 3000Marketing Research
Subject
MRKT
Type
course
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 3100Advertising Management3
Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 3150Marketing Analytics3
Subject
MRKT
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com
MRKT 3560Global Marketing
Subject
MRKT
Type
course
Edition
165529-undated-curry.edu
Source
coursedog-pdfs-public-prod.s3.us-east-2.amazonaws.com

Source: Curry College's catalog, linked per course · table learning_unit · CourseShelf publish 61