8 courses with the subject PR, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
PR 2790Principles of Public Relations3
Fall and Spring Semesters Publicity, propaganda, and spin are terms used to describe the public relations profession. Students will examine the evolution of public relations from its ancient roots to the modern day. Ethical and legal issues, as well as public opinion and research, will provide a framework on which to build an understanding of how public relations impacts individuals, organizations, and governments. The role of public relations and the media will also be explored. In addition, students will be introduced to specialty areas within public relations including special events, crisis communications, community relations and others. (Same course as MRKT 2790).
PR 2850Managing Public Relations in a Diverse World3
Fall and Spring Semesters This course introduces students to the complexity of managing a public relations function in today’s diverse environment. Students learn basic theories in management and strategic planning, examine the role of public relations management in organizational structure and decision making, and learn best practices in public relations and communication management. Case studies highlight industry sectors and explain the distinction between in- house and agency public relations management.
This course focuses on specific areas of public relations practice including crisis management, employee communications, issues management and consumer product marketing to provide the student with an understanding of how public relations impacts an individual’s or a company’s success. Public relations case studies will be analyzed, dissected, and discussed.
Fall and Spring Semesters Provides students with hands on experience working in a field placement. Learning contract and reflection papers are required as well as weekly journals, seminar participation, and ePortfolio items. 453 / 615
PR 3900Public Relations Research & Campaign Design3
Students use research methods commonly employed in public relations to work in teams with a real-world client, developing a full public relations campaign in consultation with the client and presenting this campaign plan in a public arena. Students learn how to work with clients, manage conflict, exemplify leadership, and navigate challenges commonly found in public relations research and campaign development.
