6 courses with the subject MRK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MRK 111Principles of Real Estate3
This is an introductory course covering the legal and economic factors involved in the buying and selling of real estate. The course will benefit anyone planning to take the salesperson's real estate examination. The successful student learns licensing laws, concepts of property, deeds and contracts, mortgages, financing, purchase and sale agreements, appraisals, and commission structures. level English
This course presents an overview of marketing management in modern organizations including an introduction to the concept of marketing, the role of marketing in society and the firm, marketing terms, and the various factors that influence marketing decision-making. Students learn how to apply those factors to analyze customers, competition, marketing strengths, and marketing weaknesses. Students study market research and selection, consumer buying behavior, and product development including pricing, promotion, distribution, and global marketing strategies. Semester Offered: F/S/SU level English
This course prepares aspiring entrepreneurs with the knowledge and tools needed to develop a comprehensive marketing plan aligned with their small business goals. Students explore how to make the most of limited resources by focusing on budgeting effectively, selecting the most impactful marketing channels and platforms, building brand preference and customer loyalty, and measuring performance. The course places emphasis on practical, real- world strategies tailored to the unique challenges of small business ownership.
This course examines the selling function in companies with emphasis on the dynamics of the sales process. Students learn how to qualify sales prospects, plan a presentation, secure and open the sales interview, deliver a product demonstration, handle objections, and close a sale. Areas of study include compensation, management of a field sales force, the development of leads, sales training, and leadership styles. Students also prepare a resume, learn job interview techniques, and gain an understanding of a career in sales. Semester Offered: S level English
This course focuses on the role and importance of advertising in the marketing plan of an organization. Students learn how to prepare a detailed advertising plan using the most appropriate media. Topics covered include the history of advertising, selecting effective media, creating an advertising message using the selected media, and how an advertising agency functions. level English
This course examines how social media is used to achieve today's marketing goals. Students gain a perspective on how traditional marketing professionals have viewed social media, myth busters, and how social media is integral to building a marketing strategy. Students explore how to use social media tools, set social media goals that align with the business's goals, and analyze and understand metrics. This class encompasses developing a social media strategy, goals and metrics for business or professional career development, as well as hands-on work in a computer lab. Q U I N SIGAM O N D CO M M U N IT Y CO LLEG E 403
