AC 000ADVERTISING COMMUNICATION1-3
1 lecture hour
- Subject
- AC
- Credits (min)
- 1
- Credits (max)
- 3
- Credit unit
- credit
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
Fashion Institute of Technology · Courses
AC
42 courses with the subject AC, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
AC 111Advertising and Promotion3
3 lecture hours Concepts, perspectives, and methods for the development and implementation of integrated marketing communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 113Strategic Planning for Integrated Marketing Communications3
3 lecture hours Students plan and develop integrated marketing communications strategies in order to achieve specific marketing and communication objectives. Through student agency teamwork, they make strategic decisions based on creative strategy development, competitive and market analysis, and research interpretation. Prerequisite(s): AC 111.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 114Introduction to Integrated Marketing Communications3
3 lecture hours This course provides students with a broad background to marketing concepts as they apply to integrated marketing communications (IMC). Students explore the role of marketing both within the organization and the external environment in which firms operate. The process of developing marketing with an IMC perspective is addressed, as well as how managers use these elements to gain competitive advantage in a global economy. 292 Courses and Departments
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 141Introduction to Journalism3
Choose four (4) additional courses from the list below: Advertising and Marketing Communications
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 161Multimedia Computing for Advertising and Marketing Communications2
RELATED AREA MG 242 - Principles of Accounting 3 GENERAL EDUCATION EN 131 - English Composition and Rhetoric 3
- Subject
- AC
- Credits (min)
- 2
- Credits (max)
- 2
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 171Mass Communications3
GENERAL EDUCATION PY 131 - General Psychology 3 choice - see Requirements 3 Semester 3 Credits MAJOR AREA AC 221 - Publicity Workshop 3
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 202Strategic Planning for Integrated Marketing Communications3
3 lecture hours Students plan and develop integrated marketing communications strategies and plans in order to achieve specific marketing and communication objectives. Through student agency teamwork, they make strategic decisions about marketing and IMC mix elements and plans, based on corporate strategy, competitive and market analysis and research interpretation. Prerequisite(s): AC 111 and AC 114.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 211Workshop in Business Communications3
3 lecture hours This course is designed as an introduction to the field of business communications and writing. The emphasis will be on how the corporate world communicates in this digital age and the management skills required for communicating effectively. We will examine various business case studies and have discussions on best practices in solving communication issues companies face on a daily basis. Prerequisite(s): AC 111.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 221Publicity Workshop3
3 lecture hours Use of current news, events, and personalities as a basis for writing and evaluating institutional and product publicity releases for news and feature stories. Students plan publicity campaigns and create a press kit. Prerequisite(s): AC 111.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 222Sales Promotion3
3 lecture hours Students plan and develop sales promotion activities in order to achieve specific marketing and communications objectives. Both business-to-business and business-to-consumer sales promotion campaigns are developed. Prerequisite(s): AC 111. 2026-27 Undergraduate Catalog 293
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 231Advertising Copywriting3
3 lecture hours Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion, internal communications, and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming. Prerequisite(s): AC 111.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 242Fashion Journalism Workshop3
3 lecture hours Fashion Journalism Workshop explores the field of fashion writing, allowing students the experience of writing runway reviews, fashion business news stories, blogs, with emphasis on fashion history and vocabulary, and the social impact of fashion on society. Prerequisite(s): AC 111 and AC 141.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 262Multimedia Presentations for Business3
3 lecture hours This course focuses on the planning and preparation of multimedia presentations for use in business. Coursework covers presentations incorporating PowerPoint, integrating still photos, video and voice and mobile. These presentations would be suitable for consumer and trade shows, demos, conferences, exhibits, special events, dealer aids, and sales books. Prerequisite(s): AC 111 or VP 341.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 271Audiences and Media3
3 lecture hours This course is designed to provide students with an understanding of the role of media planning and buying in advertising. The course reviews such areas as basic measurement tools and the relationship between marketing and advertising objectives translated into media objectives, strategies, and tactics. Students identify target markets, develop media strategies, and evaluate media alternatives and media-buying approaches. Prerequisite(s): AC 111.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.fitnyc.edu
AC 272Research Methods in Integrated Marketing Communications3
choice - see Major Area Electives or Related Area Electives 3 GENERAL EDUCATION choice - see Requirements 6 Semester 4 Credits MAJOR AREA AC 202 - Strategic Planning for Integrated Marketing Communications 3
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 275Global Integrated Marketing Communications3
3 lecture hours Challenges and perspectives in global marketing across and within national boundaries as they relate to Integrated Marketing Communications (IMC) practice. The course focuses on cultural, legal, social, economic and competitive factors that affect marketing strategies, the marketing mix and IMC planning in global market environments. Prerequisite(s): AC 111 and AC 114 and SS 141 or equivalent.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 299Independent Study in Advertising and Marketing Communications1-3
Prerequisite(s): a minimum of 3.5 GPA and approval of instructor, chairperson, and dean for Business and Technology. 294 Courses and Departments
- Subject
- AC
- Credits (min)
- 1
- Credits (max)
- 3
- Credit unit
- credit
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 300Campaign Plans and Presentations for Profit and Non-Profit Companies and Organizations
Working on actual industry and non-profit cases and projects, students prepare recommendations for campaigns marketing analysis and planning, marketing research, creative, media, promotion, budget, public relations and present. Prerequisite(s): approval of chairperson or instructor.
- Subject
- AC
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-2027 Graduate Catalog
- Source
- catalog.fitnyc.edu
AC 301Shopper Marketing and Sales Promotion3
3 lecture hours Students learn to plan Shopper Marketing and Sales Promotion campaigns as defined by effective shopper marketing objectives, formulation of shopper personas, understanding shopper behaviors, identification of shopper barriers and the implementation of shopper strategies. These are achieved via Shopper Marketing campaign ideas, appropriate sales promotion activities and powerful activation plans. Prerequisite(s): AC 111 and AC 114 and AC 272.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 311Integrated Marketing Communications Management3
3 lecture hours For Entrepreneurship and Art History and Museum Professions students. Case study techniques are used to help students develop criteria for evaluating the planning, budgeting, and execution of integrated marketing communications strategies. Emphasis is on management of advertising, public relations, direct marketing, and sales promotions to achieve marketing objectives.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 312Multi-Channel Copywriting3
3 lecture hours Explores how to effectively use today’s leading power tools of advertising – TV, Radio, Online/ Digital/Social Audio/ Video – to create, craft and execute innovative marketing messages that produce results on the key broadcast platforms used by global, national and local marketers. Prerequisite(s): AC 231.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 321Principles of Public Relations3
3 lecture hours Examines the principles and processes underlying the programming of public relations as a management function of marketing. Attention is directed to the specific requirements of interacting with various publics. Students work with public opinion research data on industry-derived projects and cases to design, plan, and write proposals for publicity and public relations programs. Prerequisite(s): AC 221.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 322Publicity/Public Relations for Visual Arts Management3
3 lecture hours Designed for Art History and Museum Professions majors, this course examines public relations as a management function in museums. Students study how public relations is used to further museum goals by examining how it relates to exhibitions, fundraising, and retail operations. Working with public opinion research data, students create press kits and public relations programs.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 341Magazine Journalism3
3 lecture hours Students develop the editorial and marketing skills needed to succeed in today's fast-paced magazine publishing world by creating a magazine prototype directed at a specialized target audience. Prerequisite(s): AC 141. 2026-27 Undergraduate Catalog 295
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 361Computer Applications for Marketing Communications2
RELATED AREA DM 435 - Internet Marketing 3 LIBERAL ARTS EC 242 - Microeconomics 3 choice - see Liberal Arts / Math 3 choice - see Liberal Arts / World Languages 3 Semester 6 Credits MAJOR AREA AC 362 - Video Studio Production 3 choice - see Major Area Electives 3 LIBERAL ARTS MA 321 - Data Analysis for Business Applications 3 choice - see Liberal Arts / World Languages 3 choice - see Liberal Arts 3 Semester 7 Credits MAJOR AREA choice - See Internship or Major Area Electives 6 LIBERAL ARTS choice - see Liberal Arts 9 Semester 8 Credits MAJOR AREA AC 411 - Brand Management 3 choice - see Internship or Major Area Electives 3 LIBERAL ARTS choice - see Liberal Arts electives 9
- Subject
- AC
- Credits (min)
- 2
- Credits (max)
- 2
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 362Video Studio Production3
2 lecture and 2 lab hours Through multi camera workshop activities, students develop professional video studio techniques for content creation, journalism, and communications. Emphasis is placed on understanding the production process as it pertains to marketing applications. Students work on team assignments in video production. Prerequisite(s): AC 231.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 400Feature Journalism: Writing Lifestyle and Arts Articles3
English and Communication Studies
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 402Digital Analytics for Integrated Marketing Communications (IMC)3
3 lecture hours This course empowers the student with the knowledge of best practices for data collection and interpretation that leads to higher profits, an improved customer experience and creates measurable value to the business. Drawing from case studies and practical applications, students explore the key concepts, techniques and practices of web, mobile, social media and e-Commerce communication analytics, and how they can successfully leverage data to achieve communications objectives and improve business performance. Prerequisite(s): AC 361 and DM 435 and MA 321.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 404Public Relations: Cases; Campaigns; and Strategies3
3 lecture hours Students develop and refine their critical thinking skills in selecting, creating and applying tools, techniques, and principles of public relations to a variety of managerial cases and problem situations. Using real-life case studies, they track current public relations issues, and evaluate successful and unsuccessful PR initiatives. Prerequisite(s): AC 221 and AC 321. AC 405 — eCommerce & Omnichannel Marketing Communications for Integrated Marketing
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 405eCommerce & Omnichannel Marketing Communications for Integrated Marketing Communications (IMC)
In this course, students learn how to plan for eCommerce Marketing (from a Marketing Communications perspective) from the definition of the objectives to the formulation of personas, the development of traffic generation, conversion and (re)generation strategies and tactics, the integration of Omnichannel capabilities and how to evaluate performance. Prerequisite(s): DM 435.
- Subject
- AC
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-2027 Graduate Catalog
- Source
- catalog.fitnyc.edu
AC 411Brand Management3
3 lecture hours Students study the critical elements of brand management--the role of brands and the concept of brand equity--using integrated marketing communications strategies and tactics to build brands. They learn to build brand equity by employing brand elements and leveraging secondary associations through brand extensions, co-branding, and forming strategic alliances with third parties. Prerequisite(s): AC 321.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 412Creative Strategies3
3 lecture hours Advertising strategies are developed to solve marketing communications problems and build strong brand identities. Students research industry-derived projects and evaluate relevant market factors to create effective strategies. Prerequisite(s): AC 231.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 413Corporate Communications3
3 lecture hours Students develop the skills necessary to create communications that successfully influence an organization's internal and external publics. The course trains students to identify emerging business trends, interpret annual reports and related business documents, and convey business news in a clear, concise style through a variety of business communication and public relations tools. Prerequisite(s): AC 321 and SS 242.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 423Special Events Marketing Public Relations3
3 lecture hours Students learn how to integrate special events into a client's marketing communications program. The strategies, planning, and execution of special events are studied using specific cases. Students work with industry clients to produce an event. Prerequisite(s): AC 321.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 424Marketing Communications: An International Perspective4
4 lecture hours This course focuses on the principles and processes of the marketing communications industry in England. Through seminars and field experience, students work with marketing communications companies to design, plan, and implement communications programs. Includes an internship experience with the British communications industry. Approximately four weeks in June. Prerequisite(s): AC 221 and approval of instructor.
- Subject
- AC
- Credits (min)
- 4
- Credits (max)
- 4
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 425Marketing Communications in China3
3 lecture hours A four-week work-study internship course in China. Students attend lectures and seminars and are exposed to the business practices of marketing companies conducting business in China. They assist business executives in planning and executing marketing communications campaigns for various products and services. Prerequisite(s): AAS degree, and AC 221 or AC 231 or AC 271, and approval of instructor.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 461Electronic Media Production3
2 lecture and 2 lab hours Technical and creative aspects of electronic media are stressed as students write, direct, edit, and produce trade and consumer videos and commercials. The coursework develops video production capabilities and encourages familiarity with a fully equipped, multi-camera studio. Preproduction and postproduction functions are analyzed and evaluated. Prerequisite(s): AC 362. 2026-27 Undergraduate Catalog 297
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 462Video Field Production3
2 lecture and 2 lab hours The operation and application of portable video and editing equipment to meet fashion marketing, corporate communications, and broadcast journalism objectives and strategies. Through the hands-on experience of writing, producing, directing, and editing a 5-minute infomercial and a 30-second television commercial, students learn planning, budgeting, and digital postproduction techniques. Prerequisite(s): AC 362.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 471Media Planning3
3 lecture hours Examines the relationship between the marketing plan and media planning. This course develops students' understanding of pre- and post-placement media analysis and research. Students develop a media plan utilizing research data and reports from current case histories. Prerequisite(s): AC 271 and MA 222.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 472Social Media for Integrated Marketing Communications3
3 lecture hours This course analyzes social media from a marketing communications strategy perspective, and examines the new media landscape where traditional and social media co-exist. Students learn how social media strategies can be used effectively in marketing communications programs, what social media platforms should/should not be used, how to build engagement and how to measure, track and evaluate performance and effectiveness. Prerequisite(s): AC 321 and DM 435.
- Subject
- AC
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AC 499Independent Study in Advertising and Marketing Communications1-3
Prerequisite(s): a minimum of 3.5 GPA and approval of instructor, chairperson, and dean for Business and Technology. AD: Advertising Design
- Subject
- AC
- Credits (min)
- 1
- Credits (max)
- 3
- Credit unit
- credit
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
Source: Fashion Institute of Technology's catalog, linked per course · table learning_unit · CourseShelf publish 61