AD 000ADVERTISING DESIGN
3-60 credit; 3 lab hours
- Subject
- AD
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
Fashion Institute of Technology · Courses
AD
20 courses with the subject AD, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
AD 217Advertising and Digital Design: Principles, Processes, and Practices2
1 lecture and 2 lab hours This course introduces students to the disciplines, work environment, and creative workflow of advertising and digital design. Students are presented with brand communication challenges and learn to work in the new creative team of art directors, writers, and experience designers to apply both narrative and systematic creative thinking to deliver creative solutions for brand messaging as well as digital products such as mobile apps. Corequisite(s): PK 216.
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 264Digital Media Advertising2
1 lecture and 2 lab hours This course focuses on the new creative partnership in the field of advertising—the interdisciplinary creative team. Students participate in a client pitch competition for a brand that is aimed toward an audience that was raised in a digital world and reached through the internet, and that utilizes various social media and other entertainment and communications options. Prerequisite(s): AD 217 or CT 200.
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 315Art Direction and Design3
6 lab hours An exploration of the relationship between art direction and design. The synthesis between concept and message communication, integral for an advertising and branding campaign, is examined. Prerequisite(s): CT 300. 298 Courses and Departments
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 364Digital Media Advertising2
1 lecture and 2 lab hours This course focuses on the new creative partnership in the field of advertising—the interdisciplinary creative team. Students participate in a client pitch competition for a brand that is aimed toward an audience that was raised in a digital world and reached through the internet, and that utilizes various social media and other entertainment and communications options. Prerequisite(s): AD 216 or AD 217 or CT 200.
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 381Creative Principles3
6 lab hours Introduces students to the principles of creative advertising with an emphasis on conceptual thinking. Explores the legacy of advertising from the creative revolution of the 1960s to today's digital revolution, which heralds the empowerment of the creative technologist and a new advertising partnership that calls for a "bigger idea.". Corequisite(s): AD 383.
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 382Art and Copy2
RELATED AREA CT 304 - Design Systems for UX and UI 3
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 383Strategy Planning and Brand Campaigns2
RELATED AREA CT 300 - Kinetic Typography 2
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 402Concept & Copy2
1 lecture and 2 lab hours Focuses on the developing verbal ideas and mastering the art of storytelling. Students craft compelling narratives and brand voices, using a range of media. Writing and execution abilities for both long and short copy are explore and refined. Prerequisite(s): AD 217.
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 403Brand Identity Design2
1 lecture and 2 lab hours Created specifically to guide aspiring advertising designers through the sophisticated process of creating and establishing a brand identity. Emphasis will be placed on the steps required for brand consistency such as identifying a brand’s purpose and personality; designing a logo; creating the visual elements that support the new brand; and developing and designing a tone of voice for all communication channels, including, but not limited to, print, digital/motion, radio, TV, and social media. Prerequisite(s): AD 217.
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 404Creative Content for Social Media2
1 lecture and 2 lab hours Provides insights into how new technologies inform and shape the creative process and the creative product. With the advent of social media, advertising has gone from a disruptive to an engagement model. Platforms are appraised from the creative perspective. Creative content that inspires sharing forms the basis of all ideation. Prerequisite(s): AD 217. 2026-27 Undergraduate Catalog 299
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 415Advertising Art Direction and Design II1.5
3 lab hours Students further develop their art direction skills by deepening their understanding of creative advertising principles and strategies to communicate a brand message with a sound idea. They execute that idea with a more disciplined understanding of how each design decision makes that message more vivid. Prerequisite(s): AD 315.
- Subject
- AD
- Credits (min)
- 1.5
- Credits (max)
- 1.5
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 468Creative Advertising Portfolio3
6 lab hours Students prepare cohesive art director, copywriter, strategy planner or brand designer portfolios to be hired at advertising and digital agencies upon graduation. Preparation for interviews, including how to present yourself comfortably and confidently, how to stand out, along with networking and establishing contacts in the industry will be covered in this course. Prerequisite(s): AD 315 and AD 382.
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 481Art Direction1.5
3 lab hours Development from concept to design of highly finished comprehensives. The role of the art director is considered, including time management, production procedures, and working with photographers, illustrators, and other industry suppliers. Prerequisite(s): AD 383 and CD 372.
- Subject
- AD
- Credits (min)
- 1.5
- Credits (max)
- 1.5
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 482TV and Online Video3
6 lab hours Simulating the actual stages in developing advertising for TV and the web, students participate in the process of concept development, storyboard creation, completion of pre-production books, production, and post-production with professional editing software. Prerequisite(s): AD 382.
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 483Creative Case Studies3
6 lab hours The course introduces the process of creating case studies to communicate creative concepts for both advertising campaigns and digital product design. Students learn to articulate the brand problem or a user problem, develop an insight, explore narrative or systematic creative solutions, execute the idea in the form of a client creative presentation that is persuasive, professional, and impactful. Prerequisite(s): AD 482.
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 491Internship3
3 lecture hours Intern in the ad industry: 10 weeks, 12 hours per week on-site (120 hours); and 5 weeks: 3 hours per week in the classroom, (15 hours). Includes ongoing, individual student and instructor interviews and assessments that occur before, during, and after the on-site experience. Prerequisite(s): AD 466.
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 494Senior Thesis & Project Planning2
RELATED AREA CT 380 - AI-Assisted Design 3 LIBERAL ARTS choice - see Requirements: Liberal Arts/History of Art 3 MAJOR AREA OR AD 468 - Creative Advertising Portfolio 3 RELATED AREA or CT 460 - Brand Experience Design Portfolio
- Subject
- AD
- Credits (min)
- 2
- Credits (max)
- 2
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 498Purpose-Driven Project3
LIBERAL ARTS choice - see Requirements: Liberal Arts Elective(s) 3 MAJOR AREA OR choice - see Requirements: AD/CT Electives 4
- Subject
- AD
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
AD 499Independent Study Advertising Design1-3
AP: Fashion Design-Apparel (See also AF, AR, DP, FD, FF, TL)
- Subject
- AD
- Credits (min)
- 1
- Credits (max)
- 3
- Credit unit
- credit
- Type
- course
- Edition
- 2026-2027-undergraduate
- Source
- catalog.fitnyc.edu
Source: Fashion Institute of Technology's catalog, linked per course · table learning_unit · CourseShelf publish 61