8 courses with the subject DM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
3 lecture hours Students study direct and interactive marketing principles and practices and develop a multifaceted direct marketing plan. Prerequisite(s): AC 114.
3 lecture hours Students examine both the strategic objectives and capabilities of Direct Marketing as a unique tool in the marketing mix. They are challenged to get hands-on experience with Direct Marketing by designing their own Direct Advertising campaigns. Prerequisite(s): AC 114 or equivalent marketing class.
3 lecture hours Students develop a database marketing plan and construct a functioning marketing database using Microsoft Access. Prerequisite(s): DM 300.
RELATED AREA MG 306 - Information Systems: Case Analysis 2 LIBERAL ARTS MA 311 - Mathematical Modeling for Business Applications 3 choice - see Requirements: Liberal Arts Elective 3 Semester 7 Credits MAJOR AREA DM 421 - Direct Marketing Finance and Operations 3
3 lecture hours Students are introduced to the basic finance and operations practices and procedures unique to direct marketing: financial management principles, math and profit analysis techniques, the process of production and mailing along with order processing, fulfillment, and telemarketing. Successful negotiations with suppliers is covered. Prerequisite(s): DM 300 and MA 311.
LIBERAL ARTS choice - see English Literature 3 choice - see Requirements: Liberal Arts/World Languages 3 choice - see Requirements: Liberal Arts Elective 3 Semester 8 Credits MAJOR AREA DM 433 - Direct Marketing Communications 3
3 lecture hours Students prepare a comprehensive business plan for a start-up direct marketing business. The plan is presented from the perspective of top management seeking capital from investors, and covers administration, staffing, marketing plans, fulfillment, sales projections, and income statement projections. Prerequisite(s): DM 300.
LIBERAL ARTS PL 431 - Philosophy: Ethics 3 choice - see Requirements: Liberal Arts Elective 3 choice - see Requirements: Liberal Arts/World Languages 3
Source: Fashion Institute of Technology's catalog, linked per course · table learning_unit · CourseShelf publish 61
