Elon University · Courses

MKT

23 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKT 3110Principles of Marketing

This study of the marketing and distribution of goods and services includes buyer behavi

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 3120Personal Branding: How to Tell your Story

This course provides students with a broad understanding of personal branding. Students will gain an understanding of the tools, techniques, and strategies a person can use to develop a strong brand. Upon co

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 3180Professional Selling

This course focuses on developing relationships by developing powerful interpersonal communication skills, understanding buyer motivation

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 412Notes

This course is ideal for students considering a career in marketing as well as those contemplati Powered by SmartCatalog IQ 24-2025 Student Handbook 2025-2026 Academic Catalog 2025-2026 Graduate Catalog Sexual mer insights and communication strategies. Using a combination of case studies and re ng entrepreneurial opportunities. Harassment Policy and Procedures 2025-2026 Student Handbook 2026-2027 Academic Catalog 2026-2027 Graduate Catalog 2026-2027 Student Handbook al-world "best practice" examples, this class will highlight the factors that contribute to new product success, particularly how to identify "big ideas" and bring them to fruition.

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4120New Products Development and Branding

This course will focus on how new products are developed and marketed, including ideation, consu

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4130Integrated Marketing Communications

This course focuses on management of the communications aspects of marketing strategy. Those aspects of the marketing mix most pertinent to

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4140Marketing Research

This course provides an introduction to the different methods of marketing research and the application of those methods to real problems. This is a

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4150Consumer Behavior

This course for the marketing concentration focuses on the application of the behavioral sciences to understand consumer behavior. Emphasis is placed on developing an apprec

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4160Global Marketing

This course for the marketing and international business concentration explores the scope of global marketing. Examining the impact the global environmen

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4170Business-to-Business Marketing

This course for the marketing concentration focuses on exploring and understanding business-to-business (B2B) marketing. The study of

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4190Sales Management

The sales management course is an analysis of professional selling practices with emphasis o

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4200Customer Relationship Management

The Customer Relationship Management (CRM) course is designed to introduce students to the utilization of technolo

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4210Advanced Selling Techniques

This class explores advanced selling techniques such as SPIN, SNAP, Challenger Sales, Sandler Sales, Techniq

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4250Digital Marketing

This course aims to provide students with insight on how modern industry is adopting new emerging media and technology as marketing tools. In this course, many innovative and evolutionary technologies/media will be introduced, such as blogs, mobile media, in-game

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4260Marketing Analytics

The new age of marketing requires a theoretical and empirical understanding of data. Marketing Analytics helps marketers to make data-driven decisions. Students will learn the benefits of taking an analytics-based approach to decision making and how

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 430Notes

This course is required for the Supply Chain Management Minor and counts as an elective for the Marketing Major, Professional Sales Powered by SmartCatalog IQ cademic Catalog 2025-2026 Graduate Catalog Sexual Harassment Policy and Procedures 2025-2026 Student Handbook 2026-202 ocuses on marketing channel strategy, which involves coordinating and managing marketing channels to enrich a firm’s c Minor. 7 Academic Catalog 2026-2027 Graduate Catalog 2026-2027 Student Handbook ompetitive advantage and financial performance. Topics include the design and management of marketing channels including channel analysis and design (including commerce and retailing decisions), channel governance and policies, and channel logistics.

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4300Marketing Channels

One of the most important decisions a firm can make is how to best deliver their goods or services to their customers. This course f

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 431Notes

This course is required for the Supply Chain Management Major and Minor and counts as an elective for the Marketing Major, Professional Sales Minor.

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 432Notes

This course is required for the Supply Chain Management Minor and counts as an elective for the Marketing Major, Professional Sales Minor.

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4400Topics in Contemporary B2C

This class is intended to be an exercise in thinking well about marketing problems. By examining selected issues extant in the contemporary mar

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4410Services Marketing

The service industry in the United States accounts for more than 80% of the GDP and has been the primary driver of job and GDP growth. This course examines

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4730Special Topics in Marketing

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

MKT 4991Advanced Independent Study

Students pursuing the marketing major may complete individual study in an area of special interes

Subject: MKT
Type: course
Edition: 2025-2026
Source: elon.smartcatalogiq.com

Source: Elon University's catalog, linked per course · table learning_unit · CourseShelf publish 61