10 courses with the subject STC, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
STC 2520Foundations of Strategic Communications
Strategic communications is the purposeful use of communications by brands or organizations (corporate, agencies, nonprofit, government) to strategically advance their mission, vision and goals. At Elon, we include the following main disciplines as part of strat
Whether you work for a corporation, a non-profit organization, a public relations firm, an advertising agency or any other entity, having a strong understandi
STC 3380Foundations of Advertising and Brand Communications
Advertising is the creative expression of a brand’s messaging that seeks to influence consumers. This course studies the strategic foundation and methods used in c
STC 4380Creativity in Advertising and Brand Communications
Creativity is the power behind advertising. This course focuses on developing an advertising idea, writing effective copy, and merging it with design elements to communicate creative and eff
