MKT 331Principles of Marketing3
Business Marketing Core 6 Select two courses from the following:
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
Johnson C Smith University · Courses
MKT
11 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 332Advertising3.00
A course intended to provide an understanding of advertising, its l functions in our way of life, and its role in business.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331
MKT 334Principles of Retailing3.00
An introduction to the structure of retailing and problems associated with the management of retail stores of various types.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331
MKT 335Fundamentals of Selling3.00
A course designed to provide the student with a general survey of the various careers in selling and a thorough study of salesmanship and sales management.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331
MKT 336Retail Buying and Merchandising3.00
This course examines the roles and responsibilities of buyers and merchandising managers that must balance (1) the needs of retailers, (2) objectives of vendors, and (3) the preferences of consumers. Consumer trends, inventory and retail store reports analysis, budgeting issues, assortment planning, merchandise displays and aids for merchandise controls and undertaken. The course is well suited to prepare students for careers as a vendor, buyer, or retailer of consumer goods and services.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 334
MKT 350Consumer Behavior3.00
Study of the theories of consumer behavior with contributions from the social sciences. Explore the implications on human consumption, including decision – making factors that impact consumer purchasing patterns.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331 or Consent of Department
MKT 355Digital Marketing3.00
This course introduces the student to the general of internet marketing topics including online advertising, search, social media, and online privacy and policy implications. Course topics will also include ecommerce, ad effectiveness measurement, etc. There will be a digital marketing strategy, implementation, and executional considerations for B2B and B2C brands and provide a detailed understanding of all digital channels and platforms. The student will learn how to create campaigns and the strategies and tactics in the most popular social media platforms, as generate reports and actions based on social media analytics.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331 or permission of instructor
MKT 430Marketing Channels3.00
This course covers channels of distribution, from the Manufacturer (provider) to the wholesaler and retailer. Emphasis is placed on marketing decisions areas relating to the wholesaling and the overall flow of economic goods and services through these agents.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331: MKT 334
MKT 431Supply Chain Management3.00
This course provides a comprehensive study of the concepts, processes, and strategies used in the development and management of global supply chains. Supply-chain management (SCM) is a systems approach to managing the entire flow of information, materials, and services from raw material suppliers through factories and warehouses to the final end-customer. Specific topics include global supply chain management, procurement, electronic commerce, information technologies, and logistics activities. SCM represents a philosophy of doing business that stresses processes and integration.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 334
MKT 432Managerial Marketing3.00
An analysis of the nature and work of the marketing manager, who organizes, directs, and controls the various functional specialties of marketing.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 334
MKT 435International Marketing3.00
A course designed to introduce students to the cultural, institution, political, and economic variables influencing the international marketing environment, the concept of international trade, and a framework for the development and implementation of a multinational marketing strategy.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit hours
- Type
- course
- Edition
- 2026-2027
- Source
- www.jcsu.edu
- Prerequisite
- MKT 331
Source: Johnson C Smith University's catalog, linked per course · table learning_unit · CourseShelf publish 61