BUS

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Course not otherwise included in the catalog listing but for which there may be special needs. May be repeated for credit as often as permitted and as subject matter changes.

Subject

BUS

Credits (min)

1

Credits (max)

4

Type

course

Repeatable

May be repeated for credit as often as permitted and as subject matter changes.

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

as indicated for the respective courses. See department chair.

Designed to introduce students to the business discipline by providing an overview of how businesses are planned, developed, organized, and managed. It explores the functional areas of business such as accounting, business analytics, marketing, finance, international business, entrepreneurship, organizational behavior, management information systems, organizational strategy, and business law and ethics. Students will also work to enhance their career readiness and professional communication skills in business and professional settings. Fall and Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Introduces students to the major theoretical perspectives in both macro and micro organization studies. This interdisciplinary course focuses on the historical and modern contributions of the social science disciplines to the study of public, for-profit, and non-profit organizations of all sizes. Emphasis is placed on the concepts, theories, and skills relevant to individual, team, and organizational processes. Fall and Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Focuses on the elements of the marketing mix (product, price, promotion and place) and the marketing concept. Marketing terminology and selected marketing models and theories are presented. Application and integration of these theories and models are required. Fall and Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Course not otherwise included in the catalog listing but for which there may be special needs. May be repeated for credit as often as permitted and as subject matter changes.

Subject

BUS

Credits (min)

1

Credits (max)

4

Type

course

Repeatable

May be repeated for credit as often as permitted and as subject matter changes.

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

as indicated for the respective courses. See department chair.

Subject

BUS

Type

course

Edition

2020-2021

Source

cccti.smartcatalogiq.com

Explores the role of law and ethics in business and other forms of organizing. Topics include introduction to the legal system and legal reasoning, ethics and ethical decision-making tools, courts and alternative dispute resolution, constitutional law, administrative agencies, consumer protection and other regulatory areas, international law, contracts, torts, product liability, white-collar crime, business structures, agency, intellectual property, and employment law.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

Junior standing or permission of instructor. Fall and Spring.

Students will develop a foundation for understanding the investing landscape as related to personal finance and investment choices. Specific topics include understanding financial markets and how they work, investment styles, popular investment vehicles, consumer credit and borrowing, building a credit history, retirement, taxes, wills, and trusts. Typically odd years Fall.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Focuses on the sources of financing available to organizations, ranging from small, entrepreneurial ventures to large corporations, and explores how financing needs change throughout a business’s life cycle. Areas of study include crowdfunding, obtaining loans through the Small Business Administration, venture capital, private equity, and investment banking. Students will develop practical skills to access funding sources such as the creation of a business plan, sales forecasting, and creation of a venture capital pitch deck. Typically even years Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Presents how human resources contribute to organizational performance and introduces students to key processes/systems in organizations (job analysis, recruitment, selection, training, employee development, and compensation). Students will learn why and how personality, perception, conflict management, and motivation influence the development of human resource systems for staffing, evaluating, and rewarding people. Strategic implications of human capital management, including legal issues, labor relations, and global perspectives will be a central theme. See department chair.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Hands-on course focused on developing expertise in the setup and use of contemporary cloud-based applications used in business environments. Systems covered include leading examples of ERP (Enterprise Resource Planning Systems), CRM (Customer Resource Management), project management systems, financial systems, point of sale systems, collaboration and productivity tools. Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

A comprehensive examination of the process by which businesses gain insights into consumer needs and their decision-making process in the marketplace, coupled with a meticulous analysis of the marketing strategies essential for effectively connecting with consumers. See department chair.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Students will apply creative problem solving and an entrepreneurial mindset to design solutions to environmental and/or social problems. Design thinking and best practices adopted from the entrepreneurial process will be applied to generate plans for a scalable social enterprise or social business. Typically odd years Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Students will develop entrepreneurial mindsets, learn about the entrepreneurial process through exposure to creative problem solving, design thinking, idea modeling, business model canvas, and lean startup methodologies. Further, students will conduct market analysis, develop financial projections, write business plans, and craft pitch decks. The course will conclude with individual students and student teams pitching their business ideas before an audience. Typically Fall.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Introduces students to quantitative methods for assessing large data sets in an effort to improve managerial decision-making. Focus will be on providing the foundation needed to apply business analytics to real world case studies. Class will include laboratory time to explore methods in a computer-based environment. Topics will include clustering, regression, and forecasting. Previous familiarity with statistics is assumed.

Subject

BUS

Credits (min)

2

Credits (max)

2

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

grade of C or better in STAT 185 or 225. Typically odd years Spring.

Strategic utilization of social media for cultivating profitable relationships with diverse stakeholders within organizations. Through real-world practical applications, engaging lectures, interactive discussions, and illustrative case studies, students will gain comprehensive insights into a spectrum of digital marketing strategies and social media platforms. The primary focus is to equip students with the skills needed to harness these platforms effectively, enhancing the marketing endeavors of businesses. Typically odd years Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Course not otherwise included in the catalog listing but for which there may be special needs. May be repeated for credit as often as permitted and as subject matter changes.

Subject

BUS

Credits (min)

1

Credits (max)

4

Type

course

Repeatable

May be repeated for credit as often as permitted and as subject matter changes.

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

as indicated for the respective courses. See department chair.

Examines the integral role of computer systems in modern businesses, spanning from conceptual understanding to practical application. This course explores the architecture and operation of leading examples of financial systems, collaboration platforms and productivity tools. Students will set up and configure real-world IT systems required for typical business operations, and also perform audits and assessments of those systems with a mindset of continual process improvement and technology lifecycle management. Fall and Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

A practical introduction to leveraging the power of advanced data modeling and artificial intelligence (AI) to drive business success for a sustainable competitive advantage. Students will be introduced to modern predictive analytics methods and programming tools used to solve complex business problems while gaining a deeper understanding of how AI is shaping the present and future of business. Typically Fall.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Explores how data analytics and quantitative tools are leveraged to make strategic choices, optimize processes, and allocate scarce resources. In parallel, students will develop a better understanding of the human decision-making process with qualitative considerations such as ethical concerns, administrative processes, and the interplay between intuitive and analytical thinking. Fall and Spring.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Provides an overview of the opportunities and risks organizations face in the global business environment. Students will identify, explain, and analyze concepts and strategies involved in managing and operating in a global environment. The course emphasizes the economic, cultural, political, and institutional factors that must be considered when conducting business in foreign countries. Typically Fall.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Examines growth strategies for multinational organizations. Topics include adopting a global Net Zero strategy, operating in low- to middle-income economies, innovation and adaptation in an evolving globalized environment, global capital financing, and mergers and acquisitions. Students will explore the global strategy decisions of multinational corporations using both current events and lessons from contemporary case studies.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

BUS 398. Typically odd years Spring.

Examines the study and practice of managing and leading in the public sector. Special attention is given to the exploration of a diverse array of issues that influence the work of public managers from both the macro organization theory and micro organization behavior perspectives. Such topics include bureaucratic discretion, the performance and accountability paradox, employee motivation, intra-and interorganizational power dynamics, and human resource management and development, among others. Seminal and contemporary readings, along with topical case studies, are explored with an emphasis on theory application and problem solving at the local, state, and federal levels.

Subject

BUS

Credits (min)

2

Credits (max)

2

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

Junior standing and any 200-level or higher course in BUS, ECON, POLS or SOC. See department chair.

This hands-on course focuses on predictive analytics which explores outcomes and future trends using existing data. Predictive analytics helps decision makers evaluate possible outcomes based on historical data predictors. This course introduces the predictive modeling process, including an introduction to data preparation, model identification and validation, model documentation, and interpretation of model results. The focus will be on providing a basic understanding of the fundamentals of data analytics techniques with business applications.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

BUS 392. Spring.

Focuses on the critical process of selecting and evaluating the most suitable marketing mix to align with an organization’s overarching objectives. It places a significant emphasis on the case method, which involves the in-depth examination of real-world scenarios and practical examples to illustrate the principles of crafting an effective marketing strategy. Students will gain a nuanced understanding of how to tailor marketing mix elements to meet the specific goals and challenges faced by organizations in today’s dynamic business landscape.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

BUS 250. Typically even years Spring.

Course not otherwise included in the catalog listing but for which there may be special needs. May be repeated for credit as often as permitted and as subject matter changes.

Subject

BUS

Credits (min)

1

Credits (max)

4

Type

course

Repeatable

May be repeated for credit as often as permitted and as subject matter changes.

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

as indicated for the respective courses. See department chair.

Capstone course that integrates the functional areas of general management, and includes an analysis of the internal organization and the external environment. This course involves the development of organizational strategies, internal policies, structure, and leadership to pursue organizational purposes and goals with sensitivity to competing stakeholders.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

Senior standing with a minimum of 30 hours completed toward the Business or Accounting major. Fall and Spring.

Students, under the supervision of a faculty mentor, will work collaboratively in a consulting team responsible for helping a client organization solve a particular problem in the areas of marketing, finance, productions, human resource, and/or entrepreneurship, among others. Applying concepts, theories, and best practices learned in previous coursework, students will analyze and evaluate quantitative and qualitative data in a problem context for the purposes of preparing a deliverable solution that meets the specific needs of the client. The organizations will vary in size and scope and may include for-profit, non-profit, and public sector governmental entities.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

a minimum of 30 required credit hours in the Business major (courses may be from ACCT, BUS, and/or ECON); Senior standing with a 3.00 major GPA; and permission of the instructor. Every year.

Internships allow students to link academic learning with real-life experience in preparation for careers and graduate school. This course satisfies the experiential learning requirement as students engage in semester-long, project-based and/or skills-based internships with local, national, or international for-profit, non-profit, or governmental organizations, including remote internships. During the semester prior to taking the internship, students submit internship proposals to the department internship coordinator. Fieldwork may focus on planning, developing, and implementing a deliverable that leverages student expertise as well as host organization professional needs. Fieldwork may also focus on skills-based experiences aligned with the business major. Coursework, through meetings and class assignments, includes project management, professionalism and professional writing, guided journaling to reflect on internship experience, progress reports, portfolio development, group consultations, and a final report and presentation.

Subject

BUS

Credits (min)

4

Credits (max)

4

Type

course

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

Junior standing with a minimum of 24 credit hours required in the Business major (courses may be from ACCT, BUS, and/or ECON); and permission of the department internship coordinator (after proposal approval and host-site agreement completion). Priority is given to seniors graduating at the end of the internship semester. Fall and Spring.

Independent research under the supervision of a department faculty mentor. An IP grade may be awarded at the discretion of instructor. May be repeated for a total of 6 hours credit.

Subject

BUS

Credits (min)

1

Credits (max)

6

Type

course

Repeatable

May be repeated for a total of 6 hours credit.

Edition

2026-2027

Catalog

2026-2027 Catalog

Source

catalog.unca.edu

Prerequisite

an appropriate social science methods course approved by the chairperson; submission and approval of research proposal by the supervising departmental faculty member and chairperson. Fall and Spring.