8 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Business Administration Minor Elective Courses 6 credit hours Choose at least 6 credit hours of 300-level BSA,BAN,MGT,MKT 6 credit hours courses
A course whose content may vary from term to term according to the needs of the academic department, student demand or the interests of the faculty member.
In this course, we will examine advertising strategy and explore the planning and execution of advertising. Among the topics discussed are an introduction to marketing research, setting advertising objectives and budget, creating ads, media strategy, creative strategy, measuring advertising effectiveness, and integrated marketing communication elements. The course emphasizes the management of advertising campaigns from development to completion and the integration of advertising as part of strategic marketing efforts.
This course is all about understanding customers and target markets. We will study the impact of personality, motivations, perception, learning, attitudes, cultural and social influences, and life-style on consumers. You will leave this course with a better understanding of how and why we choose, use, and evaluate goods and services the way we do. This knowledge will come from class discussions, readings, and hands-on experiential activities.
Have you ever considered becoming an entrepreneur? Did you know that organizations are looking for intrapreneurs, employees focused on product development and launching innovation within corporate settings? This course will explore how entrepreneurs and intrapreneurs work with limited resources to create and launch successful products. We'll explore customer-focused methods for building and maintaining competitive advantage, and we’ll immerse ourselves in the marketing and sales challenges impacting early-stage companies as we analyze case studies, meet entrepreneurs, and, most importantly, practice our entrepreneurial skills through a series of marketing and sales challenges. 156 | 2026-27 William Peace University Academic Catalog
A course of study addressing a specific topic or problem of interest to a student, designed collaboratively by the student and faculty member(s), and resulting in a paper, report, critiqued performance or production, or other assessable evidence of value added to the student’s educational experience. A contract of expectations by the student and by the supervising faculty member(s) must be approved by the advisor and the Vice President for Academic Affairs prior to registration. No more than eight (8) semester hours toward the baccalaureate degree can consist of directed study credit. 157 | 2026-27 William Peace University Academic Catalog
B2B Marketing will give students a comprehensive study of the scope of industrial, government and business to business markets. We will cover product management, pricing, promotion and distribution. We will also delve into the strategic nature of this section of the industry and how companies can use this to create a competitive advantage. Immersive learning will include cases and field work in the industry to better understand the broad scope of this side of marketing.
PSY 300 and PSY 300L: Research Methods (with prior approval) Total Credit Hours for Marketing Major
Source: William Peace University's catalog, linked per course · table learning_unit · CourseShelf publish 61
