68 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 101Business Fundamentals3
A course designed to introduce the student to the political, cultural, historical, and philosophical issues that have influenced the way business is conducted. A historical study of the major events that have shaped business lays the groundwork for the remainder of the course, which includes a biblical study of the conduct of business. First semester.
An introduction to the field of marketing and the role of marketing in business. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students develop a marketing plan for an organization. First semester.
A course designed to emphasize the concepts of effective oral and written communication in the business setting. Basic skills developing proposals, technical reports, and making presentations are included. Second semester.
A course in which students learn how to use advanced features of Microsoft Excel to clean, analyze, and report spreadsheet data from business and government sources. Students create unbiased charts, dashboards, and pivot tables to drive convincing presentations and meaningful business decisions. Students also learn to add interactivity with macros. First semester.
An overview of how health care institutions are organized and governed; the role of the management staff, physicians, nurses, and other clinical and support staff in these organizations; and the management systems designed for their efficient and effective operation. First semester.
A course intended to assist the student in learning about sport and the management competencies and leadership skills necessary to effectively manage sport organizations. Either semester.
A course that explores the business of sports and the many aspects that make it a booming industry. It examines the various marketing, advertising, and selling opportunities “behind the scenes” as well as the “back office” functions and logistics to operate a successful sports team as a business. Second semester.
A course in which students learn and practice basic project management skills. It is designed to develop an understanding of the fundamental tools and techniques, as well as their practical application. Students develop, plan, and undertake assigned and approved project activities in accordance with the project management ‘iron triangle’ of cost, schedule, and performance. Repeatable for up to a total of three credits. Either semester.
A work experience in a business or nonprofit agency, designed to provide insight into the workplace and apply skills developed in the classroom to the work environment. The practicum is supervised by both the cooperating organization and a University faculty member and is designed to be taken as an elective prior to the required internship (BUS 499). Offered both semesters and summer. Prerequisites & Notes Permission of instructor
A course designed to survey current theories, principles, and practical applications of management (planning, organizing, staffing, leading, and controlling). The course also focuses on principles of leadership, team building, and organizational design in a multicultural society. Second semester.
An introduction to the field of microeconomics, emphasizing the effect of human behavior on consumption, production, and exchange by individuals and businesses. The course includes a study of how households and firms make decisions and how they interact in markets. First semester.
A presentation of the global perspective of the business environment with international business terms defined and the interaction of various components discussed. The subject of globalization and the role of culture and government activities are examined. This course includes studies on the international business environment, cross-border trade and investment, the global money system, international market entry, and international business strategy and operations. First semester.
A study of management related to the production and distribution of goods and services. Topics include product design, capital investment, environmental issues, facilities and equipment, maintenance, work methods, safety and health, production planning and control, materials management project management, and quality assurance. Second semester.
An introduction to information technology, taking a business approach to the value of these systems within the discipline. This course demonstrates how technology and systems support business performance and growth. Second semester. Prerequisites & Notes BUS 111 or Permission of the Department Chair
A study of domestic and global economic systems and their impact on business strategy, planning, and operations. Emphasis is placed on the cost of money, financial cycles, compound interest, cross border trade and investment, the global financial system, relationships between consumers and producers, price determination, and market interactions, as well as the interactions among income, employment, credit, and the money supply. Both semesters.
BUS 333Healthcare Delivery Systems and Informatics3
An examination of the organizational structure, administration, and management of healthcare organizations from the perspectives of quality, access, and costs. The course introduces students to the concepts and practices of health care informatics and technologies. Second semester.
A course designed to introduce the student to the impact and potential of social media marketing for both nonprofit organizations and businesses and to equip the student with workplace skills in using electronic tools for communication. Either semester. Prerequisites & Notes BUS 201
An overview of the concepts of project management. The course introduces students to the concepts, practices, and body of knowledge of project management. Students also learn about the various tools available to support analysis for each function in the project management process. Either semester.
A presentation of the theory and practice of public relations. The course places special emphasis on public relations work for businesses and organizations, as well as its function in society. Students learn to conduct research, prepare a public relations plan, and craft a variety of communications that serve the purposes of the organization. The course also addresses the ethical issues facing the public relations function. Either semester.
A course on the agile project management framework with emphasis on the product owner’s role. Students learn how to develop project vision and the product roadmap, identify user roles, and write user stories. Additional topics include stakeholder identification, chartering, team development, release planning, value assignment, communication, quality, risk, and change management. Second semester.
A course to introduce students to the skills and knowledge in event planning and promotion. This course introduces students to the researching, planning, coordinating, marketing strategies, management, and evaluation of special events. First semester.
A course that emphasizes the importance of a consumer focus in the marketing function. Students enhance their understanding of how and why people choose, use, and evaluate goods and services. The course uses concepts from marketing, psychology, and behavior sciences to better predict how consumers respond to marketing and improve post-purchase satisfaction. First semester.
An exploration of strategies for strengthening employee relations. Students learn principles and legal requirements for developing employee policies and practices to effectively manage employee relations. Topics covered include employee engagement and performance methods, regulatory employee management, formation and activity of organized labor groups, and conflict and dispute resolution. Second semester.
An overview of legal principles and ethical issues as they pertain to sport. This course is designed to equip students with a better understanding of how the legal system functions and the skills necessary for making ethical decisions in the sports industry. First semester.
A course designed to demonstrate the various aspects of communication within and surrounding sports organizations. Included in this broad topic of study are public relations, social media, technology, writing/communication skills, podcasts, and other broadcast media. Second semester.
A course that explores the many unique aspects and responsibilities involved in managing sports facilities. Essential requirements and rules for sports facilities are examined. The course highlights the intricacies associated with a sports facility in its role and capacity to host thousands of customers. This class provides an interactive experience, which includes a variety of site visits. First semester.
A course designed to provide an understanding of marketing principles, objectives, and strategies that drive the sport industry. Students engage in theoretical discussions and practical projects to advance their knowledge and skills in this industry. Second semester.
A course that focuses on using Predictive Analytics and Data Mining to uncover hidden patterns, correlations to solve complex problems, forecast trends, and make informed business decisions for gaining a competitive advantage in various business domains. Topics include data mining and preprocessing, statistical modeling, big data, data analytic modeling and machine learning algorithms, and practical applications in real-world scenarios. Second semester.
A study of the role of ethics in positive leadership and organizational success including business operations that create economic value while encouraging responsible conduct. It examines business ethics in a changing environment and topics such as responsible advertising, product safety, multi-cultural environments, and stakeholder management. The course addresses professional competencies and imperatives for effective, ethical business operations. Both semesters.
An international residency that exposes students to international opportunities and the strategies available to enter international markets. The course builds on the understanding of national business environment analysis and international market entry strategies to enable students to understand how to identify or create new business or ministry opportunities. The course also investigates the nature of business ecosystems and its impact on market potential. The course features visits to local ventures to understand the local business environment and see real-world examples of the concepts studied. Second semester. Offered alternate years.
An investigation of the nature of business disruptors and the use of this understanding to develop a strategy for building a successful venture. The residency provides students with the opportunity to visit new entrepreneurial ventures, as well as large corporations, to gain insights into the business complexities of starting a business in a competitive environment and understand the strategies of startup companies. The course also incorporates case studies for discussion and exploration of successful startups, the factors that contributed to their success, and how to lead organizations through challenges a firm may face. Second semester. Offered alternate years.
A course which provides the student with the skills and tools to launch an e-commerce site to attract new customers, engage customers through various digital channels, and drive transactions like purchase and customer loyalty. Students learn about the marketing funnel and how it shapes the customer/client experience from launching an online business via a website, building a brand, understanding the basics of online social media marketing, and the client life cycle from initial customer intake to invoicing to client customer service. First semester.
BUS 433Regulation and Accountability in Healthcare3
A course that familiarizes the student with local, state, and federal health regulations and accountability factors. Current issues are discussed and evaluated. First semester.
BUS 443Enterprise Resource Planning (ERP) Systems3
A course that provides a thorough understanding of both the role of an accounting and ERP system, and its management within an organization. This hands-on course explores the integration of business processes and technology. It prepares the student to manage an accounting/ERP system for organizational control and for strategic competitive advantage. First semester.
A course that covers topics of current interest in the field of business administration. Specific topics are identified in the course schedule. Either semester.
A course designed to develop a sophisticated understanding of negotiations in the conduct of business. This course develops the essential skills necessary for effectively negotiating to achieve an organization’s mission in the midst of complex business operations. Students develop and test the efficacy and resilience of business plans by participating in a fast-paced and iterative negotiating simulation. Second semester.
An examination of systems thinking as a way to identify and address organizational challenges, including understanding the interconnected nature of structures and organizational behaviors, assessing and adapting mental models to think through complex system-wide problems and solutions, identifying how scripture provides principles through its use of systems imagery, and understanding how systems thinking can enhance leadership capabilities. Either semester.
A course designed to investigate the various thought processes and practices that sports organizations utilize in the strategic planning process to set direction for the organization. A key component of the class is making application by developing a sports organization strategic plan. Second semester.
BUS 461Entrepreneurship and Small Business Management3
Application of management principles (general, strategic, and operational) to the small business, with particular emphasis on entrepreneurship. Course requirements include the development of a business plan to begin a business from the perspective of an entrepreneur. Either semester. Prerequisites & Notes ACC 211, BUS 201, & BUS 301 or Permission of Dean
A course that addresses the role of research in marketing and its method to assist marketing personnel in making sound marketing decisions. This course examines product, consumer, and market research. The course covers various research methods and the analysis of their results. First semester. Prerequisites & Notes BUS 201 & MAT 131.
A course designed to familiarize the student with the leadership environment in today’s business world. The course examines the emergence of leadership thought, impact of societal and political factors on business leadership, organizational trends, and current issues facing business leaders through the use of case studies. Either semester. Prerequisites & Notes BUS 301
A course designed to broaden awareness and understanding of a country’s role in globalization and its business climate through a tour of the major economic areas of that country. The tour examines the history, culture, and business environment of the country’s major cities. The participants have an opportunity to meet with business managers, entrepreneurs, government officials, and students. The trip provides students with an understanding of the economics and practical considerations of global trade. Summer only.
A course that provides students with a practical, working understanding of the basic human resource management functions within organizations. Students gain an appreciation for the specialized knowledge, skills, and abilities that enhance human behavior within an organization. The development, design, and implementation of effective human resource management policies and practices are considered as the organization implements a strategic plan. First semester.
An examination of current sales team management tactics with an emphasis on strategy and sales force management and development. Topics include recruitment, training, incentives and motivation, direction, evaluation, and leadership of the sales force. The course covers these topics and their relationship to a firm’s mission and strategy. Either semester. Prerequisites & Notes BUS 201
A course that focuses on the fundamentals of integrated marketing communications (IMC). Emphasis is placed on the ways IMC is used to ensure consistency of messages and complementary use of media in order to maximize the impact on consumers and other audiences. This course explores the endless ways businesses, nonprofits, and brands can utilize the communication mediums and messages to create effective marketing strategies, while understanding the importance of integrating them across media. Either semester. Prerequisites & Notes BUS 201
An examination of key federal and state court decisions affecting the activities of for-profit and nonprofit business entities, the relationship between church and state, and the federal legislative process. Either semester. Prerequisites & Notes ACC 303
A course designed to introduce the concept of social entrepreneurship - the identifying and solving of social problems on a large scale by using innovative solutions. The student combines the disciplines of both business and social work and learns to identify problems, analyze the environment, develop strategies, and implement solutions to create and sustain high-performing nonprofit organizations. Second semester.
A course to help the student gain a practical understanding of the fundamental concepts of microfinance: assessing customer needs and expectations, designing new products and delivery mechanisms, the various lending methodologies, the debate around regulation and supervision, assessing the quality of a portfolio, gauging financial viability, addressing governance, and cultivating effective donor relations. This is accomplished with an eye toward assessing the theological importance and relevance of microfinance when attempted from a Christian vantage point. Either semester.
A hands-on course where students identify a need, devise a solution, and create a business action plan around the opportunity presented by the need identified. By applying creativity, innovation, and entrepreneurial approaches to solve real market needs, students learn how products are developed and/or improved, as well as how new products and businesses are created. This course requires students to go into the field to identify a real market need, and then create a real marketable product or solution to address that need by applying different innovation methodologies. Either semester.
An overview of two commonly used process improvement methodologies, Lean and Six Sigma. Lean topics discussed in this course include value stream, value added analysis, and elimination of waste. Six Sigma topics include the critical to quality measures, process variation, and the DMAIC methodology. This course also discusses the individual and organizational culture changes that must occur in order to allow Lean or Six Sigma to achieve their desired effects. Either semester. Prerequisites & Notes ACC 213 & BUS 313
An examination of the key concepts of Lean Six Sigma as defined in the IASSC Universally Accepted Lean Six Sigma Body of Knowledge to prepare students for the Lean Six Sigma certification. This course also discusses the individual and organizational cultural changes that must occur in order to allow Six Sigma to achieve its desired effect. At the completion of the course, students may elect to take the certification examination to obtain their IASSC Certified Lean Six Sigma Yellow Belt (ICYB). Either semester.
A course designed to provide a clear framework for understanding the essential concepts of supply chain management, including production, inventory, transportation, and location. Either semester. Prerequisites & Notes BUS 313
A course that familiarizes students with common managerial problems, data sources, and analytical techniques commonly employed in making effective marketing decisions. Course topics include addressing critical managerial problems, analyzing data, drawing inferences, and telling convincing narratives to yield actionable results, using real-world applications from various industries. Students learn how to be intelligent consumers of marketing research data analytics to become more effective decision makers. Either semester.
A course that provides a managerial perspective of contemporary issues in computer and network security from planning and implementation through maintenance. Students gain an understanding of and approaches to addressing security problems and their integration with an organization’s computer information systems and management practices. Upon completing the course, students have a practical understanding of how to design, implement, and maintain a network security plan that successfully defends a network from malicious or accidental intrusion. Either semester.
A study of the leadership model and principles of Jesus Christ compared to the life and leadership of George Washington and Abraham Lincoln. Summer session.
A course that examines the critical issues of nonprofit public relations and development. Planned giving, marketing, fundraising, and working with businesses and foundations are among major topics covered. Either semester.
A weeklong experience to study and observe the inner workings of key businesses in sports and business within a mid-sized city. Students visit a professional sports organization and a major business corporation, as well as smaller firms in the area. Through this experience, students gain an understanding of the management of these organizations and appreciate the mutually beneficial relationship a business has with the surrounding communities and economic ecosystems of that area. Summer session. Prerequisites & Notes Permission of instructor.
An introduction to the process of taking a product from its idea stage to market. Students work in the marketplace and focus on bringing products to market in three business phases: idea phase, startup phase, and established business phase. The course covers the market analysis for a new product and product development. Market analysis covers approaches to develop strategies for product placement, market penetration, and other market entry strategies. Product development covers concepts including prototyping, contract manufacturing, and product design. Either semester. Prerequisites & Notes BUS 201
An examination of compensation and benefit strategies in a competitive global economy. Topics explored include job analysis, pay structures, compensation approaches and issues, incentive plans, benefit plan design and administration, and regulatory and compliance matters. Students analyze the impact reward systems have on employees and the organization. Either semester.
A course on the management and representation of talented individuals such as musicians and athletes. This course provides an in-depth look at the development and management of talents in general and in sports and music business in particular. The class focuses on how deals are made, how talent is represented, and how managers, agents, and lawyers work together and individually. Either semester.
A course that covers key human resources (HR) concepts and demonstrates how to apply them strategically. The HR areas that are covered include HR’s role in framing a company’s strategy, keeping the talent pipeline filled with the right people, developing people and leaders, organizing companies to provide a strategic advantage, designing incentive and other motivation programs, and how the HR Business Partner plays a strategic role. Either semester.
This academic capstone course is a comprehensive and integrated study of current business topics. The case study method is used to discuss policy formulation and strategic planning. Included is a study of the application of biblical ethics to the field of business. Issues of current relevance, including resource-based theory, stakeholder management, enterprise strategy, transactions cost theory, agency theory, restructuring, strategic alliances, and global competitiveness, are covered. This course is designed to utilize the student’s knowledge of business and apply this knowledge to analyzing actual business situations and developing business strategies. First semester.
A course combining practical work in the areas of business ethics, decision-making, and organizational leadership. First semester. Prerequisites & Notes BUS 311 or CIS 331.
A finishing course to bring together marketing theories and concepts, and their applications. The emphasis is to improve critical thinking ability (analytical and creative) as it relates to marketing strategy and implementation. Coursework includes case studies, computer simulations, the development of a marketing plan, and team presentation of results. First semester.
A work experience designed to integrate curricular knowledge and skills with practical experience at a recreation or tourism agency in an area of student interest. The internship is supervised by both the cooperating organization and a University faculty member and must be approved by the student’s faculty advisor. First semester.
A work experience in secular business, nonprofit agency, church, or missions management, designed to use the skills and abilities developed in the classroom and apply them to the workplace. The internship is supervised by both the cooperating organization and a University faculty member in the School of Business. Both semesters and summer. Prerequisites & Notes Fulfillment of all core and concentration requirements and permission of instructor.
