5 courses with the subject DMK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
DMK 100Introduction to Digital Marketing3
Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns. No prerequisites.
DMK 101Social Media Marketing, Brand Awareness, and Engagement3
Introduces Social Media Marketing strategies and fundamentals and teaches students how to create a plan and measure its effectiveness. The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions. MRK 230 Recommended
Teaches students how to build email campaigns for conversion and engagement, how to measure their success, and how to automate campaigns to reach thousands of potential users. Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions. Prerequisite: WRI-100 recommended
DMK 221Digital Marketing Analytics and Experimentation3
Introduces a range of analytics tools and teaches how to set goals for, and measure the effectiveness of online marketing activities. Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools and use that data to test marketing hypotheses and improve customer acquisition. Prerequisites: Any DMK, MAT 110, MRK 230
Teaches students how to create marketing content that is “share-worthy” and will spread organically. “Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions. Prerequisite: MRK 230 (or Advisor Approval)
