LINCOLN UNIVERSITY 2026
- Subject
- COM
- Credits (min)
- 4
- Credits (max)
- 4
- Type
- course
- Edition
- 2026-2027
- Source
- www.lincoln.edu
29 courses with the subject COM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
LINCOLN UNIVERSITY 2026
This course introduces students to the basics of writing in a professional environment, and to the various forms of writing for the mass media. These forms include news stories for print, broadcast, online and writing for strategic communication. Prerequisite: ENG 1002, minimum grade C
In this course students will learn necessary skills related to writing and presenting speeches in a variety of contexts and will offer students practical experiences giving speeches. The course will cover the theoretical underpinnings of argumentation, effective speech delivery techniques, how to effectively organize written speeches, and how to analyze speech audiences. Prerequisite: ENG 1002
A critical thinking based course designed to introduce students to various communication contexts. The course includes practice in informative and persuasive speaking, critical listening and observation, evaluation of persuasive messages, interpersonal communication and group communication and theories of human communication. Prerequisite: ENG 1002
Select two (2): 8
This introductory course addresses the major theoretical issues, approaches to, and applications of communication studies. This course will survey Interpersonal Communication, group communication, rhetoric, intercultural and mass communications. Historical, current, and practical critiques of each theory will be conducted. Prerequisites: COM 2001, COM 2002, COM 2005
This is an introductory course that explores strategic communications principles, persuasion, theories, research, and industry practice. This course will outline the areas of strategic communications (public relations, advertising and integrated marketing) as an integral part of mass communications. Students will learn the theoretical background and LINCOLN UNIVERSITY 2026
This course introduces students to the theory and practice of audio production for digital media. Students are taught principles of sound recording, digital editing and special effects, with applications to newsgathering and production, audio streaming, and digital film/video production. Prerequisites: COM 2002, COM 2007
This course examines intersectional representations of race, class, gender, and sexual identity in the media. It will survey issues of authorship, audience, and the ways in which various media content (online, film, television, journalism, advertising and public relations) enables, facilitates, and challenges these social constructions in society. It will also consider gender in media industries. It will introduce students to feminist and critical approaches to media. The course will also survey the images and impact of women in media. Prerequisite: ENG 1002
The purpose of this course is to describe and analyze the unique contributions of African- Americans to the industry. Further, the course will examine historically the trends and treatments of African Americans by the American media establishment. This course serves as an elective course for communication majors. Prerequisite: ENG 1002
This course will examine the role of popular culture in everyday life, with a particular emphasis on the organization of mass media industries, the relationship between cultural consumption and social status, and the social significance of leisure activities from sports to shopping. Prerequisite: COM 2001
Students work in the field to research, shoot, write, and edit news stories. They develop reporting and interviewing skills, visual acuity, utility for the eye and ear and general video performance abilities. Prerequisites: COM 2007
COM Elective 4 COM Elective 4 Humanities 4 General Elective 4 Total 16 Total 16 Seventh Semester Eighth Semester Course Title Credits Course Title Credits COM Elective 4 COM Elective 4 COM Elective 4 COM Elective 4 General Elective 4 General Elective 4 General Elective 4 General Elective 4 Total 16 Total 16 Total Credits: 128 5 COM Electives (MUST TAKE A MINIMUM OF 3): COM3012, COM3031, COM3033, COM4004, COM 4016, COM4050, COM4052, COM3020, COM3002, COM3044, COM4002, COM4005, COM3022, COM3023, COM3024, COM4090 Cross-Listed Elective Options: ENG2050, ENG3015, ENG3025, ART2070, ART1002, ART2020, ART2060, ART2070, ART3090, BUS4036, MKT3037, CSC2001, CSC2002 LINCOLN UNIVERSITY 2026
Students develop and practice the craft of digital editing, copyediting, and layout across multimedia platforms. They learn to edit stories for content, structure, word usage and story flow. Students learn appropriate software to design pages and edit still and moving images. Prerequisites: COM 2000, COM 2002, COM 2007
This course explores photography as a storytelling medium. The course develops skills such as shooting pictures on deadline, writing precise and compelling cutlines, and editing for impact. Prerequisite: COM 2007, C or better
This is an advanced course that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies. Students will learn the fundamentals of constructing public relations plans by developing goals, objectives, strategies and tactics that are necessary for executing successful campaigns. Prerequisites: COM 2002, COM 3002
LINCOLN UNIVERSITY 2026
This course is designed to introduce students to quantitative and qualitative methodologies of mass communication research, with emphasis on the research process, research design, and methods of data collection. It will contribute to a broader foundation in Mass Communication and Journalism by exposing students to techniques of data gathering and measurement, including sampling, interviewing, content analysis, critical analysis, and conducting surveys. Prerequisite: COM 3000
In this advanced course students will learn about the structure of advertising agencies/departments, account management and planning, relationship building, advertising/IMC strategies and tactics, psychological and creative processes, branding and positioning, art and copy, and new technologies. This course will also introduce students to the processes of creating advertisements and developing advertising campaigns. LINCOLN UNIVERSITY 2026
Total Communication Core 32 credits Digital Communication Core:
Total Strategic Communication 16 credits Select two (2): 8 At least one must be a COM course
In this course students will learn and practice the basics of broadcast news producing. While the focus will be on television news, students will learn to produce news content across digital platforms. Students will practice and refine the skills required to produce news stories with the complex and creative techniques necessary for broadcast news production in a multimedia environment. Prerequisites: COM 3031 and either COM 3032 or COM 3033
In this course students will create and manage a professional social media account and learn necessary practical skills for social media administration and content creation. The course will discuss specific methods to engage with and cultivate followers on social media platforms, how to develop a cohesive brand, how to create engaging content, and how to analyze account data to develop strategies for user engagement. The goal of the course is for students to have first-hand experience as an administrator and content creator for a social media account. Prerequisite: COM 2007
Total Digital Communication 16 credits Select two (2): 8 At least one must be a COM course
(Offered to non-majors; Lincolnian staffers)
This course offers practical experience in media production at the Student Media Center, or strategic communication in the Office of Communications. Students will complete an advanced practicum with hands on learning experiences in a fast paced environment.
This course introduces students to the basics of entrepreneurship and evolving business models for media. It blends instruction in general entrepreneurship concepts with how the online and digital technologies are transforming media economics, using recent news and communication startups as case studies for applying entrepreneurial principles. Students will identify, develop and pitch ideas for media businesses; research and write a business case study; and perform skill-building exercises in business analysis and digital technologies.
Students will apply theories and principles learned in the classroom to a professional internship in their chosen field of study, either on campus or in the community. Throughout the internship, students will complete various tasks designed to reflect and enhance the internship experience including weekly reports and creating a professional portfolio.
Total Digital Communication Concentration 60 credits LINCOLN UNIVERSITY 2026
Source: Lincoln University's catalog, linked per course · table learning_unit · CourseShelf publish 59