This course provides an overview of the sports industry, including its history, structure, and current trends. Students will explore various career opportunities in sports management and develop an understanding of the different sectors within the industry. SPM 2005 4 credits This course focuses on marketing principles specific to the sports industry. Topics include sponsorships, promotions, fan engagement, and the role of digital media in sports marketing. LINCOLN UNIVERSITY 2026
- Subject
- SPM
- Credits (min)
- 4
- Credits (max)
- 4
- Credit unit
- credits
- Type
- course
- Edition
- 2026-2027
- Source
- www.lincoln.edu