18 courses with the subject SCA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SCA 100Interpersonal Comm & Mindfulness (Communication)3
Credit(s) An overview of the theoretical foundations and principles of the interpersonal communication. Emphasis on how theory guides decisions in communication problem-solving, the design and development of information resources, and the influence, challenge, and power of mindfulness to effect positive change.
Credit(s) Students develop informative, persuasive, and expressive speaking proficiencies. Practice in verbal communication skills, writing for the ear, effective listening, oral reports, and the use of body language, visual aids, technologies, and occasions to motivate and enhance communication.
SCA 195Integrated Marketing Communication (Communication)3
Credit(s) Introduction to principles and techniques of integrated marketing communication and the use of digital technologies to influence consumer behavior and change through advertising, public relations, media relations, promotional activities, direct marketing, and branding; examination of communication channel selection and message development.
Credit(s) Study the strategic and tactical communication practices used in business settings. Key focus on writing, designing, and publishing internal and external business documents (reports, proposals, memos, emails, presentations), stakeholder communication, cross-cultural and digital channels, clarity, persuasion, and organizational alignment of messaging.
Credit(s) Development of the practices and strategies for writing communication documents that support communication programs and campaigns, including writing for internal and external media, public relations audiences, advertising and promotions, newsletters, brochures, backgrounders, speeches, and various print and electronic applications for internal and external publics.
SCA 295Event Planning and Implementation (Communication)3
Credit(s) Design and run real and/or simulated events from concept through assessment. Topics cover strategic planning, stakeholder engagement, budgeting, scheduling, risk management, promotion, sustainability, accessibility, and evaluation of event effectiveness. Includes digital/hybrid event formats, event technologies/tools, and ethical/social/community considerations.
SCA 320Corp Ethics & Social Responsibility (Communication)3
Credit(s) A philosophical approach that investigates the rights, responsibilities, accountabilities, obligations, and legal and ethical expectations of the individual and the organization, with a value-centered approach to marketplace activities and practices. Thorough review of leading organizations that engage in social responsibility to enact positive social change.
SCA 390Fundraising and Grant Writing (Communication)3
Credit(s) Students learn how to use the common grant application in the design and development of an effective fundraising campaign for profit and not-for-profit organizations by building special interest communities; examination and analysis of the rewards, risks, strategies, and tactics to achieve the grant and fundraising objectives.
SCA 395Crisis Management in Public Rel’ns (Communication)3
Credit(s) This course covers both the planning/prevention side and active response to crises. Topics: risk assessment, early warning systems, crisis communication plans, stakeholder mapping, spokesperson training, social media speed and control, ethical decision-making, post-crisis recovery and reputation repair. Students simulate crisis scenarios and develop actual response plans.
Credit(s) Study of various types of groups, leadership, problem-solving approaches,performance appraisal, conflict resolution, decision-making strategies, and change management to facilitate leaderdevelopment, small and large group effectiveness, and societal impact.
SCA 400Prof Develop & Personal Branding (Communication)3
Credit(s) Guided practical experience in which the student explores the career world through viable and reliable service learning experience, creating personal branding for professional development. Seniors only.
SCA 415Qualitative Research Hermeneutics (Communication)3
Credit(s) This seminar offers an opportunity for students to explore and discuss select topics in the fields through qualitative interpretive research in hermeneutics. Issues may include historical, current, or developing social, cultural, moral, ethical, technical, and theoretical trends that shape our society and culture. Significant scholarly papers are required.
Juniors and seniors only. Liberal Arts Curriculum: Satisfies the Philosophy requirement.
SCA 420Field Work (Communication)
Variable (1 - 3) Credit(s) Supervised practical experience at an approved site where the student may explore the career options through shadowing, mentoring, volunteering, and contributing to the success of a campaign, an event, or a program.
Variable Credit(s) Supervised and evaluated work experience at an approved site. Course requires a commitment of time outside of the classroom, periodic journal and culminating report, site supervisor assessment, and materials for the professional portfolio. May require travel.
SCA 520PR & Social Media Management (Communication)3
Credit(s) This course explores the strategic synergy between modern public relations and social media management to build and sustain organizational reputation. Students will examine the shift from traditional mass media to digital-first engagement and learn to craft compelling narratives across “earned” and “shared” media channels. Key topics include influencer management, social listening, digital storytelling, artificial intelligence (AI), and analytics to align social strategies with broader business objectives.
SCA 549Crisis and Risk Communication (Communication)3
Credit(s) This course prepares leaders to navigate organizational volatility through rapid, ethical, and strategic communication. Using real-world case studies and academic research, students will learn to assess reputational risks before they escalate and develop comprehensive crisis management plans for diverse stakeholders. The curriculum emphasizes the psychology of panic, media relations under pressure, and the critical role of transparency in preserving brand integrity and trust during high-stakes situations.
Credit(s) This advanced course guides students through the end-to-end development of a cohesive Integrated Marketing Communication (IMC) campaign. Students will synthesize research, creative strategy, and channel planning to solve complex organizational challenges, ensuring message consistency across advertising, PR, and digital platforms. The course culminates in a professional-grade campaign proposal that demonstrates proficiency in audience segmentation, budget allocation, and performance measurement.
