83 courses with the subject BUSA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUSA 1700Introduction to Business. This is an
introductory course for both business and non- business majors. The course provides a broad understanding of the business community, its functions, terminology, occupational choices in the various fields of business, and the place of business in the American economy. Students will also learn about the challenging facets of business and its dynamic role in today’s environment. Students will be broadly introduced to business topics and gain a working knowledge of the components of business including management, human resources, marketing, and finance. Overall, the course will explore the field of business as offered in the Business Management program to identify specific areas of interest or specialization ...........................................
profit organization that partners with business and higher education to establish ENACTUS student teams on university campuses. The mission of ENACTUS is “Mobilizing university students to create economic opportunity for others while discovering their own potential.” Students are challenged to develop community outreach projects that reach ENACTUS's four educational topics: (1) Market Economics; (2) Entrepreneurship; (3) Personal Financial Success Skills; and (4) Business Ethics. ENACTUS team members leverage their personal educational experiences, the expertise of their faculty advisors, the support of their local business advisory boards, and the .h. ................. edit to be arrang resources of their institutions to implement programs that create real economic opportunities for members of their communities .......................................................
Workplaces. Students master Microsoft Office as they design resumes, write cover letters, as well as learn and practice basic Excel spreadsheet and PowerPoint presentation skills. Students also create a personal presence on the web by making a blog that becomes a site for their personal professional portfolios. The course stresses digital literacy by teaching students cloud computing for individuals, simple design principles, some basic information about computers, how to designate safe and strong passwords, and what helps them be safe in social web environments ......4 s.h.
Techniques and practices in business writing and oral communication, including communicating through letters, memoranda, reports, effective speaking, interviewing and conference skills ............................4 s.h.
and practices in business writing and oral communication including communicating through ... 4 s.h. letters, email, memoranda, reports; and effective speaking, interviewing, and conference skills. In addition, this course will make use of computer-based presentation programs. This is a foundational course in ed the major.......................................................................
introduction to management information systems for decision-making. Students will learn the basic concepts of databases, spreadsheet software, and information technology as they relate to managerial decision- making and the maintenance of competitive advantage. .....................................................................
of business activities that seek to satisfy customer needs. Topics covered include an analysis of the marketing environment, industrial and consumer markets, buyer behavior, measuring and forecasting 250
introductory level management course examining management theory and application to real-world situations. Examination focuses on terminology, practices, and the four managerial functions: Planning, Organizing, Leading, and Controlling .....................
financial accounting principles and practices, financial statement analysis, as well as managerial accounting.................................................................... 4
to managerial accounting, an accounting process where accounting information is used for managerial decisions. In addition, this course will make use of a spreadsheet for managerial problem solving and scenario analysis.......................................................... 4 s.h Recommended: BUSA 2301
Management. This course provides an overview of the hospitality industry, the importance of customer service and experiences, its career opportunities, its relation to travel and tourism, and a fundamental introduction for each department in the hospitality sub-industries of lodging, food and beverage, and travel and tourism. Hospitality business management theories, as well as leadership, will also be explored within the realm of the hospitality industry............
introduction to the basic concepts of personal financial planning such as career and financial objectives; saving and investment strategies; insurance; income; and estate planning. The development of a workable personal financial plan will be stressed ....................
(1) cost accounting: job order, process, and activity- based cost accounting systems, and (2) managerial accounting as a decision support information system, helping managers make decisions regarding pricing, product mix, and resource allocation .......................4 s.h.
course focuses on business productivity software applications and professional behavior in computing from the perspective of the accounting profession ..................................................................... 4 s.h. s.h.
A survey course with an overview of business operation, terminology, and practices with an emphasis on introducing fundamental management practices ......................................................................... 4 s.h . BUSA 3230 Corporate Finance. A study of the foundations of corporate financial management, including cash flow analysis, financial analysis and planning, management of financial resources, and Capital for the firm...................................................... 4 s.h. Recommended: BUSA 2200, 2301
Methods. An introduction to inferential statistics and the major areas of research in business. Attention is given to problem definition, research design, information gathering, and data analysis and presentation to assist managers in the decision-making process. Each student will develop a research proposal and carry out a field project in a related business discipline........................................................................ 4 s.h
Introduces the student to the human resources/ personnel functions. Topics covered include recruitment, assessment, compensation, motivation, appraisal, development, legal environment, labor relations, and employee relations. Emphasis on how managers can deal with and utilize the human 251
introduction to the tools and techniques of Operations Management, including forecasting, quality control, inventory management, supply chain management, and project management. Throughout the different elements of the course the core aspects will be strategy and productivity..........................................................
institutions and processes followed by a study of the laws governing contracts, torts, employment law, agency, sales, intellectual property, forms of business, and business regulation..............................................
Policy. An overview course that seeks to integrate the concepts, techniques, and knowledge from business administration and economics courses. Its primary focus is on strategic, ethical decision-making and servant leadership. This course culminates with a dynamic computer simulation case..........................
government policies toward business; including the historical context, economic analysis, and critical review of policy proposals .........................................
Assurance. This course provides a comprehensive look at service and quality management within the hospitality industry. The topics covered in this course include quality management systems, customer service, the customer experience, organizational culture and change, leading and managing quality service teams, and how to create and implement a total quality management (TQM) plan within a hospitality organization ................................................................. 4 s.h Prerequisite BUSA 2400
Management. This course examines the fundamentals and mission of the lodging and restaurant industry, including the latest ownership, managerial, and operational trends; economics; and assessment of these operations. All departments in a lodging and restaurant facility will be examined in accordance with managerial responsibilities, including financial and customer experience management ...........................4 s.h. Prerequisite BUSA 2400
course introduces event, meeting, and convention management to the hospitality professional, considered one of the most cost-effective entrepreneurial hospitality practices to consider as a career. The coursework in this topic addresses the diverse demands of multiple key players, such as clients, event planners, sponsors, and owners, who work together to plan, organize, lead, and control organized events in general. Event principles are introduced, enabling students to learn more about sponsorship opportunities, venues and how to select them, staffing and HR, finance and accounting, exhibit coordination, contracted services, legal issues, and written contracts, as well as marketing and convention bureaus ............................................. 4 s.h. Prerequisite BUSA 2400
balances theory and applications providing a survey of the important areas of investment: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross section of special topics...4 s.h. Prerequisite BUSA 3230
Strategies. This course examines the planning and execution of integrated Digital Marketing Strategy. Major topics include the role of social media marketing, identifying target audiences, social media platforms and social networking, visual storytelling, . and the monitoring and management of social media advertising campaigns. ...............................................
of how individuals function in highly organized social systems with an emphasis on perception, motivation, job satisfaction, leadership, power, influence, training, and learning. ................................................................
BUSA 3640Service Marketing Strategies. This course4
examines marketing strategies for services. Theories, principles, applications, and case studies for the service industry are explored. Major topics include customer specifications, aligning service design and standards, and delivering, performing, and managing service requirements................................................................
designed to enable students to understand the market research process for marketing insights as well as develop the analytical tools necessary for such research. An emphasis is placed on the importance of adequate research to effective marketing campaigns. Problem formulation, research design, primary data collection, types of information and measurement scales, and evaluation and utilization of secondary data will be discussed. Other topics include focus groups, exploratory research, casual research survey design, sampling, qualitative and quantitative data analyses and interpretation. Additional focus will be placed on digital marketing and social media marketing research and analysis..................................................................
consumer behavior and theory. Topics include the consumer decision-making process, segmentation, targeting, positioning, and brand loyalty. Course also emphasizes the development, implementation, and evaluation of effective marketing strategies based on these concepts ..............................................................
promotion strategies within the marketing function. Emphasis is on planning, creating, and evaluating effective advertising, sales promotion, and publicity programs to communicate among producers, intermediaries, and consumers. The societal impact and ethical aspects of promotion are considered....4 s.h. Prerequisite BUSA 2250
This course allows students to explore what is necessary to succeed in their chosen major, to further develop those skills for employment immediately after graduation, and to develop strategies for long-term career success. Not open to freshmen; must be completed prior to internship ...................................
course examines the key concepts to efficiently and effectively manage work that is organized into a project. Topics include identifying projects based on strategy, developing a functional project charter, obtaining buy-in for key stakeholders, developing a project budget, organizing work into tasks, and developing a project schedule ....................................
course examines the key factors that a project manager must monitor to oversee the work in a project. Topics include project cost management, schedule management, task management, the benefits of key performance indicator charts, and contract management. ...............................................................
Assessment. This course examines the importance of ending a project in a way that can benefit future projects. Documenting lessons learned during a project may be of value to future projects, especially if the projects are in a portfolio (i.e., a collection of similar projects.) ......................................................... 4 s.h. 253
Integrate faculty-led opportunity into education through participation in planned, supervised experiential-learning. Students will apply related skills by following a set of objectives, reflecting on activities, and obtaining feedback from their supervisors. For a complete description of Internships and Cooperative Education, see the Internship/ Cooperative section under the Academic Policies section............. credit to be arranged
taxation of individuals, partnerships, and corporations. Computerized tax preparation will be introduced using sample returns ............................................................. 4
course examines the development and management of the business venture. Topics include the innovation idea; the development of business and financial plans, feasibility studies, alternative models of financing, and the launching of the business venture ...................... 4 s.h. and 2301or concurrent enrollment
BUSA 3900Special Topics. Guided research in special
topics selected by conference between instructor and student. The proposal must be approved by instructor and reviewed by the department in advance of registration ........................................ credit to be arranged
Management. A capstone course required of all graduating seniors in Business and Economics which seeks to integrate the concepts, techniques, and knowledge from business administration and economics courses. Its primary focus is on strategic, ethical decision-making and servant leadership. This course culminates with a dynamic computer simulation case ............................................................ 4
Selling. This course explores the buyer-seller relationship, sales skills development, sales strategy, and related marketing. The course specifically focuses on management of the sales process from lead generation and prospecting to customer relationship management, covering all interrelated aspects of development, planning, interpersonal communication, ethics, and professionalism ........................................
emphasizes the roles and responsibilities of marketing executives to analyze marketing opportunities and problems, plan marketing objectives and strategies, and implement, control, and evaluate marketing programs. The case study method is used, and students s.h. are required to develop a formal marketing plan for an organization .................................................................
topics in financial accounting, including business combinations, fund accounting and foreign exchange transactions ..................................................................
study of (1) cost accounting; job order, process, and activity-based cost accounting systems and (2) managerial accounting as a decision support information system, helping mangers make decisions regarding pricing, product mix, and resource allocation ......................................................................
practice of auditing and the standards used in the development of auditing techniques. The course examines audit practices for public and nonpublic organizations................................................................ 4 s.h. s.h. BUSA 4890 Business Principles Seminar: Statistics. This course has been carefully designed to sharpen the graduate learner’s skill in quantitative analysis to make the quantitative and research methods course more productive and rewarding. Topics include coverage of basic spreadsheet analysis and inferential and 254
This course has been carefully designed to sharpen the graduate learner’s skill in economics analysis to make the Managerial Economics course more productive and rewarding. Topics include coverage of microeconomics. This course is two weeks long and is exclusively online ............................................
Accounting. This course is designed to give the graduate business student an introduction to accounting. It is not a comprehensive course but a preparation for a more comprehensive course that the student will take during the progress of the graduate program. This course is for the student who either has no prior exposure to accounting or that exposure was long enough ago as to be effectively not useful to the student. This course is two weeks long and exclusively online ........................................................
This course is carefully designed to equip learners with fundamental skills and understanding of financial analysis. Topics include coverage of basic financial statement analysis and time value of money. This course is two weeks long and exclusively online .... 0 s.h.
Undergraduate level. All candidates for a degree from King are required to demonstrate competency in their major field. Students with more than one major must demonstrate competency in each of their major fields. All students will have to pass according to the minimum requirement of their department. Any student who does not meet the requirement (Pass) of their comprehensive assessment of their major field will not graduate until the requirement has been met. Comprehensive assessment in business................... 0 s.h.
leadership process as an influence relationship among leaders and followers. A central tenet of this course is that leadership can be learned. The course explores ........... 0 s.h ............ 0 s. ................. important organizational and behavioral issues in the . leader-follower relationship; including the evolution of leadership theory, personal characteristics of leaders and followers, motivation and empowerment, teamwork, power, and influence, and change management.................................................
Effectiveness. This course addresses the critical need of h. managing human resources for organizational effectiveness. Topics include motivating individuals and teams, performance evaluation, distribution of power, information, and resources; intervention in systems; and creation of change-oriented cultures .3 s.h.
This course is an introduction to quantitative research methods in business. It addresses the various purposes and approaches to conducting research, studies the research process, and develops methods of analyzing data using statistical software as a tool to aid in ... 0 s.h. management decision-making. Emphasis is on understanding the concepts of statistical analyses, choosing appropriate tools and procedures to use in a given context, using the computer to carry out the procedures, and then interpreting the computer results within the given context. Graduate learners will have an opportunity to synthesize these concepts as consumers of research (by critiquing published research) and as producers of research (quantitative analysis is built into the remaining elements of the business program) .........................................
Architecture and Strategy. This course is designed to expand the graduate learner’s understanding of how economic analysis can help corporate managers maximize firm value. Management theory has long recognized the importance of thoroughly assessing a firm’s internal and external environments as a foundation for strategic and operating initiatives. A thorough application of the tools of economics can enrich this process, providing new insights and strategic options. Accordingly, this course will concentrate on the use of economic tools to enhance 255 ................ 3 s.h. ..............
encompasses an extensive range of activities and concepts and is based on the systems approach to management. Today, marketing takes place in a very dynamic marketplace where national economies are being affected by globalization and technological changes. This course provides managers with a broad overview of marketing principles for both for-profit and not-for-profit organizations, including an emphasis on customer/client satisfaction and advanced marketing strategies. Graduate learners are given the opportunity to perform case analysis and develop a marketing plan. ...........................................
An advanced study of the promotion strategies within the marketing function. Emphasis is on planning creating, and evaluating effective advertising, sales promotion, and publicity programs to communicate among producers, intermediaries, and consumers
A study of market research theory and techniques. Orientation to research design, questionnaire design, primary data collection, sampling of human populations, data analysis, and research report writing. Designed to promote the understanding of the interrelationship between marketing research and marketing management ......................................
Professional managers must develop effective communication skills to enhance their ability to inform and motivate many interest groups: employees, supervisors, stockholders, clients, and other professionals. Assuming a managerial role, students prepare oral and written presentations for study groups and faculty. Students learn through feedback from individual reports, cases, letters, emails, and memos. In ................. ................ ...... 3 s.h. addition, teams will participate in the exercises in which students fill the role of executives in a business environment................................................................. 3 s.h. ... 3 s.h. BUSA 5061 Accounting for Managerial Decision- Making. This course focuses on Cost centers and profit centers, examines cost accounting, job order process, and activity-based cost accounting systems, and managerial accounting as a decision support system. Cases and problems are used to gain an understanding of these economic tools and their potential use for solving real-world problems .....................................
course is designed to help managers understand financial analysis so that they can work effectively with financial decision-makers in organizations. Topics covered include financial statement analysis, risk and 3 s.h. return, discounted cash flow analysis, cost of capital, capital budgeting, long-term financing, and working capital management ....................................................
course focuses on management's role in planning, designing, implementing, and controlling information systems (IS). Information is a critical organizational resource. Topics include recent technological advances in hardware and software, systems design and applications development, end-user computing, telecommunications, management of systems projects, the role and organization of the IS function in the firm, strategic planning of information systems, and the use of information for competitive advantage ...............3 s.h.
BUSA 5069Business Law. This course addresses legal
problems confronting professionals in business. It focuses on sources of law, contracts, torts, employment, business organizations and other areas of interest to managers, business owners, and others in the business arena. Course work is targeted toward the practical application of rules of law in the workplace ..................................................................... 3 s.h. 256
graduate learners examine strategic processes that influence the direction of an organization. Graduate learners explore techniques for defining the mission and objectives of an enterprise, understanding competitive forces and industry dynamics, analyzing components of sustained competitive advantage, matching organizational strengths with environmental opportunities, and developing strategies and policies to achieve the organization’s mission and balance the interests of relevant stakeholders..........................
Human Resource Development. This course gives the graduate learner the opportunity to study, in a seminar setting, the most recent thinking on building competitive advantage through human resource development (HRD). An integrated portfolio of topic areas and the opportunity to present current, relevant strategies and resources in today’s organizations will be focused upon throughout the course (elective) ......
study of the field of operations management and decision theory as related to business, economic, and industrial decision-making in a changing global and technological environment. Emphasis is placed on the business processes that transform organizational and human resources into value-added goods and services. Extensive use of the spreadsheet as a decision support tool is integrated throughout the course ................. 3
This course provides the graduate learner an opportunity to learn about managing risk in Human Resources. An integrated portfolio of topics including legal compliance, disaster preparation, business continuity/ recovery planning, financial implications of managing risk, the employee-supervisor relationship, and Human Resources related audits will be covered ....................................................
Resources. This course provides the graduate learner an opportunity to learn about managing training and development in Human Resources. An integrated .... 3 s.h. s.h. ................. portfolio of topics including learning theories, needs assessment, conducting training, facilitating employee development, and determining Return On Investment (ROI) will be covered ..................................................
course examines the process of entrepreneurship, including the generation of potential business opportunities, evaluation of venture potential, development of a new venture team and an entrepreneurial organization, startup, growth, and harvest strategies for entrepreneurial ventures, and marketing of new ventures (elective)........................3 s.h.
Designed to integrate field experiences in international business with the major theoretical and analytical developments in the field of international business and management. (elective, additional fees required) ...3 s.h.
course will focus on the essential activities of project management that include planning, implementation, scheduling, project control, closure, and termination. Additionally, the course will provide a generic approach and prospective to the project management process ..........................................................................
Knowledge. This course utilizes a holistic approach that provides students with the skills and knowledge to manage technology, human resources, culture, stakeholders, and other diverse elements necessary to complete a project successfully. Utilization of leadership, team building, conflict resolution, negotiation, and influence in equal amounts with traditional technical skills of any field will be practiced .......................................................................
.... 3 s.h. of this course is Project Process Architecture (PPA), which is a methodology specifically designed for IT/Business Projects so that movement through the projects can be accomplished at an accelerated pace. The student will be exposed to a process that involves 6 Stage Gates and 33 Steps, all of which are similar but 257
Experience I. This pass/fail course is intended to make the MBA program more productive and rewarding for the student. It is designed to increase the graduate learner’s networking skills, to familiarize them with the changing business environment and to develop strategies for long term career success ..................... 0 s.
Experience II. This pass/fail course is intended to make the MBA program more productive and rewarding for the student. It is designed to increase the graduate learner’s networking skills, to familiarize them with the changing business environment and to develop strategies for long-term career success ...... 0 s.h.
the project design and management of information systems in an organization. This course includes information about needs analysis, systems integration, and project management required to lead information systems projects in the modern firm. This is the first course of three in the MIS Specialization ................
Management. This course covers the management requirements for identifying, auditing, and managing information systems security practices for the modern firm. The course includes information systems policy development, legal requirements of protected information handling, and information systems risk management and mitigation. This is the second course of three in the MIS Specialization............................. 3 .................. h. s.h.
Systems. This course will cover the management of information systems as an element of the overall strategy of a modern firm. The course includes information systems management, information systems as a source of competitive advantage, and the role of information systems in a globalized ... 3 s.h. workplace ......................................................
Finance. This course examines the initial financing of a small business including development of financial plans, alternative methods of financing, financial analysis and planning as well as the management of financial resources. The course will include the development of an accounting system, the early stages of the accounting process, and using accounting information to make managerial decisions .............
Entrepreneurship. This course will explore the entrepreneurial mindset in the 21st century and how to implement an entrepreneurial venture in today’s global business environment. It will include how to begin an entrepreneurial venture including the development of a business plan and strategies to successfully grow and expand the new business in a sustainable and ethical manner .........................................................
course emphasizes the application of quantitative models to complex business situations and the communication of model results to business executives. The quantitative topics addressed in the course are linear programming, inventory control models, time series and causal forecasting models, and the critical path method for project management......................
Integrate faculty-led opportunity into education through participation in planned, supervised experiential-learning. Students will apply related skills by following a set of objectives, reflecting on activities and obtaining feedback from their supervisors. For a complete description of Internships and Cooperative 258 ............... 3 s.h. .................
level. All candidates for a degree from King are required to demonstrate competency in their major field. Students with more than one major must demonstrate competency in each of their major fields. All students will have to pass according to the minimum requirement of their department. Any student who does not meet the requirement (Pass) of their comprehensive assessment of their major field will not graduate until the requirement has been met. Comprehensive assessment in business................... 0 s.h.
