29 courses with the subject MCOM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course introduces students to the various film genres, film industry history including attempts at censorship and analyzes the cultural context that add meaning to certain movies. Several movies will be shown during the course and some may have scenes and dialogue of an explicit nature. As needed. Credits 3
An introduction to the legal, technical and economic practices in the media industry. The course surveys the history and progression of mass media, from early forms of print to contemporary digital. Activities apply industry standard legal and ethical frameworks to study real-world cases. Fall. Credits 3 463 LMU Undergraduate Catalog
Practicum experience as production staff in broadcasting environment. Completing a minimum 45 hours of assigned activities is required for one credit hour earned. May be repeated for a total 3 credit hours applicable to program and/or degree requirements. Activities performed in fulfillment of assignments/requirements for other courses or the work-study program will not earn credit for MCOM 203-AO/BO. Fall, Spring. Credits 1
Analysis and practice in writing content for a variety of media and genres, including and not limited to, commercials, PSA's, blogging and promotion. Credits 3
Methods of news gathering including interviewing and research for journalistic purposes will be covered along with writing for range of media, beginning with print and ranging to broadcast, tweeting, and blogging. Ethical newsgathering and writing practices will be discussed and analyzed. As needed. Credits 3
An overview of social media from the perspective of media professionals. The course covers the ways that users interact on social media as well as the ethics and business practices related to data analytics, privacy and the growing implementation of artificial intelligence. Spring. Credits 3
A hands-on approach to audio media creation. The course includes practical application of microphones, recording devices, sound studios and audio editing software. Projects are designed to cross media industries, including sound art, podcasting, filmmaking and music. As needed. Credits 3
This course examines the planning, set up, direction, recording, and dissemination of multiple camera events. Events may include sports, news programs, talk shows, and plays. Experiential learning takes place in controlled studio environment and on-location. As needed. Credits 3
Instruction and hands-on experience with producing content for news, PSA’s, commercials, and/or short videos. The class will include an introduction to the concepts of nonlinear editing, shooting, and editing for continuity in both audio and video, field lighting, and performing as an “OMB-One Man Band” in terms of being able to write, shoot, edit, and be talent for various programming formats. As needed. Credits 3
This course will look at communication theories relevant to media professionals. These theories will help the future professional anticipate the possible effects and reactions that the audience may have to certain programming. Prerequisite:
Credits 0 464 LMU Undergraduate Catalog
This course is designed to give students both a practical and theoretical overview of dominant film genres and their conventions. The evolution of each genre will be illustrated from its earliest beginnings to its latest examples. The student will learn how to define film genres, how to read their codes, and how to recognize elements of film genres even when they are mixed into a heterogeneous film. As needed. Credits 3
Explores and applies principles and techniques toward the development of skills in video performance relative to a variety of traditional and emerging video performance situations: news anchor, reporter, commercial spokesperson, video training sessions, and other such contexts. Video performance exercises include: anchoring, interviewing, field reporting, talk show hosting, commercial, and public service announcing, and acting. Spring. Credits 3
Credits 3
Showing and demonstrating best practices for researching, writing, shooting, lighting, and editing news packages for television and other media. Prerequisite: MCOM 281. As needed. Credits 3
Theory and practical application of editing skills and techniques utilizing nonlinear video and audio editing programs for a variety of programming formats including, but not limited to, commercials and PSA’s, news, short movies, and other material. As needed. Credits 3
This course introduces students to the general field of strategic communication covering psychological and sociological theories related to optimum message construction and reception, use of communication to advocate corporate or nonprofit messages. Course will address advertising and public relations in a range of media including contrasting strategic communication with propaganda. As needed. Credits 3
Total Credits 18 Minor in Theatre Arts
Credits 0
This course will cover terminology and approaches to media sales, covering sales for TV, radio, cable, newspaper, and new media. Included are discussions and exploration of terms and techniques related to media marketing and promotion analyzing the evolution of such techniques with a growing need to cross-promote media, reach an increasingly fractured audience, and exploit new technologies. As needed. Credits 3 465 LMU Undergraduate Catalog
Covering basic principles of media literacy. This class will cover the necessary skills to analyze, evaluate and deconstruct media messages across a range of media including legacy and social media to determine source credibility and persuasion techniques utilize. Discussion of utilizing media literacy skills to facilitate production of media content. Prerequisites: COMM 200 and MCOM 110. As needed. Credits 3
Covering basic principles, theories and practices regarding persuasion, argumentation and debate. Best practices of persuasion in public speaking and mediated communication will be examined. Course examines ethics and refutation and will clarify understandings of persuasion and propaganda techniques. Prerequisite: COMM 200. As needed. Credits 3
Analyzes in detail the process of pre-production, production, and postproduction followed by the production of a single project of a scripted or unscripted program. The class will include analysis of target audience and soliciting funding for such a project. Prerequisites: MCOM 281 and 372. As needed. Credits 3
Designed to expand the student’s understanding of the video post-production compositing and editing process. Throughout the course the students will analyze various forms of editing styles and compositing techniques in professionally produced productions. It is assumed that the student already possesses an understanding of the non-linear video editing software. Prerequisite: MCOM 372. As needed. Credits 3
Communication and Media Electives (6 hrs) Choose two courses from the following: Item # Title Credits
Credits 0
Additional Elective Requirements Item # Title Credits Additional Elective Requirements for the BS in Communication and 44
Source: Lincoln Memorial University's catalog, linked per course · table learning_unit · CourseShelf publish 59
