MKTG

70 LMU Undergraduate Catalog

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

This course addresses advertising as a communications tool in marketing management. Emphasis is placed on integrated advertising strategy in a firm's marketing program concerning the selection of media, budgeting, production, and measurement of effectiveness. As a project - based course, students are exposed to the development of an advertising campaign. Prerequisite: MKTG 300. Fall. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

Consumer needs, values and choices are explored. Consumer decision making is modeled as a process involving media messages, memory and cognition, motivations and involvement. Influences on consumers' decision-making come from cultural, family, and lifestyle and other sources. These influences are studied for their impact on consumer's need recognition, information seeking, choice, post-purchase and disposition phases of consumers' experiences. Prerequisite:

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

Branding is a fundamental element of competitive strategy. This course will address the strategic importance of branding, provide theories and strategies for building, leveraging, and defending strong brands, and discuss current opportunities and challenges facing brand managers. Particular emphasis is placed on understanding the application of these theories and strategies in practice. The course will utilize a combination of lectures, readings, cases, and guest speakers along with direct applications of the course content in a term project. Prerequisite: MKTG 300. Fall. Credits 3 457 LMU Undergraduate Catalog

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

This course addresses personal selling and its relationship to sales management Other topics discussed are the planning and development of sales management processes for selling specific products. Prerequisite: MKTG 300. Spring. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

This course deals with developing effective marketing plans emphasizing marketing opportunity analysis in the context of changing markets. Prerequisite: MKTG 300. Spring Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

This course takes an in-depth look at Internet social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management both on the buyer and seller side of social media. Topics will include an exploration of theory of online marketing, social media technologies, search engine marketing, mobile marketing, and evaluation digital marketing programs. Fall. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

Business Elective (Any Business curriculum course non-BBA core 3 300/400 level) Business Elective (Any Business curriculum course non-BBA core 3 300/400 level) Additional Elective Requirements *For the baccalaureate degree, students must complete a minimum of 36 semester credit hours of 300/400-level courses. Total Credits 122 Bachelor of Business Administration (BBA) - Sport Management

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

Business Elective (Any Business curriculum course non-BBA core 3 300/400 level) Additional Elective Requirements *For the baccalaureate degree, students must complete a minimum of 36 semester credit hours of 300/400-level courses. Total Credits 122 Minor in General Business

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-undergraduate

Source

www.lmunet.edu

This advanced marketing course examines modern marketing trends and coordinating strategies employed by businesses in today’s environment. Students will examine the structures and systems necessary to successfully deploy marketing strategies that aid in the attainment of organizational goals. Course topics will include customer cultivation, digital branding, identifying market needs, customer relationship management, customer segmentation, building brand communities, & value proposition formation. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

www.lmunet.edu

This course provides a comprehensive examination of consumer behavior by analyzing individuals as buyers, users, and evaluators of goods and services. Students will explore psychological, sociological, and cultural factors that impact consumer motivation, decision-making, and post-purchase behavior. Critical evaluation of these influences will focus on their application to marketing strategy, particularly in shaping consumer-brand relationships and fostering long-term customer loyalty. Additional emphasis will be placed on emerging consumer trends, ethical considerations in persuasion and privacy, and the evolving impact of technology on consumer decision-making. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

www.lmunet.edu

This course explores the strategic role of marketing analytics in shaping marketing strategy and guiding management decisions to enhance business performance and competitive advantage. Students will examine how data-driven insights inform the development of marketing strategies and the ongoing management of marketing activities to ensure effective decision-making at every stage. The course covers advanced statistical analyses and marketing analytics techniques and applications to equip students with the skills to interpret data, optimize campaigns, and refine marketing strategies in response to evolving consumer behaviors and market conditions. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

www.lmunet.edu

In an increasingly interconnected world, global brands shape consumer perceptions and market dynamics across cultural and economic landscapes. This course provides an in-depth examination of global brand strategy, focusing on brand development, management, and sustainability in diverse international markets. Students will analyze the strategic importance of global branding, the challenges of maintaining brand consistency across cultures, and the role of authenticity in fostering consumer trust and commitment. Key topics include global brand positioning, cross-cultural consumer behavior, brand equity management, and brand adaptation in evolving markets. Credits 3

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

www.lmunet.edu

This course examines the principles and strategic applications of Integrated Marketing Communication (IMC), while emphasizing the development and execution of cohesive marketing strategies. Students will explore key IMC components, including advertising, promotions, public relations, and digital media, with a focus on social media’s role in modern marketing. The course also analyzes the impact of technological advancements, consumer behavior shifts, and macro-environmental factors on IMC strategy. Credits 3 Master of Science in Business

Subject

MKTG

Type

course

Edition

2025-2026-graduate

Source

www.lmunet.edu

Advanced Topics & Approaches 146

Subject

MKTG

Credits (min)

3

Credits (max)

3

Type

course

Edition

2025-2026-graduate

Source

www.lmunet.edu