Washington University of Science and Technology · Courses
MKT
2 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 455Marketing Strategies (4.5
/45 contact hrs) This course will introduce a framework for Marketing Management. The overview of materials in this course will emphasize marketing strategies, tools, and techniques, and how to achieve such a goal. Students will gain knowledge of marketing strategy and decision-making, including how and where to employ it for a successful marketing campaign. In addition, various types and models of marketing approaches will be discussed to give students in-depth knowledge related to the model conceptualization. Prerequisite: None
/45 contact hrs) This course explores the principles and practices of electronic marketing, focusing on how organizations use digital platforms to reach and engage consumers. Students will learn key online marketing strategies, including social media, email, content, and search marketing, and how to analyze data to measure campaign effectiveness. BSBA & BSIT Concentration Courses Note: Students must complete all 1XX and 2XX level courses before attempting to enroll in concentration courses.
