11 courses with the subject MKT H, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course addresses the topics that remain relevant and important, while simultaneously emphasizing new thinking and approaches to marketing practices. Students need to be prepared to operate in the complex and dynamic marketing world of the future, they need to develop the capacity to think and act like marketers in a difficult and uncertain environment. This requires
Business Research Methods is a general introduction to both quantitative and qualitative business research methods. Topics covered include the purpose of research, defining research and research problems, defining an hypothesis, problem solving and knowledge discovery, methods of quan
This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and project experi
In this course, students will learn a digitally driven approach to marketing analytics, an exciting field undergoing explosive growth and high
This course is open to students with a GPA of 3.2 or higher. This honors course is a focused and challenging learning experience. As a result, you will be introduced to advanced concepts, ideas, and proj
Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments a
For consumers, digital technologies (the web, social media, mobile, Augmented Reality) are a double edged sword. On the one hand consumers are empowered, collaborativ
Social media is transforming the way consumers work, play, and live and no one knows this better than you- the Millennial generation. But, what does this mean for business? The focus of this course is to understand the transformation of marketing practices
This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, stud
This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization, the students will de
This course provides qualified students with a unique opportunity to work either individually or with other quali
Source: Suffolk University's catalog, linked per course · table learning_unit · CourseShelf publish 61
