66 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
As part of the core curriculum for the BSBA, this course provides a comprehensive, innovative, managerial, and practical introduction to marketing. Students will learn and apply basic concepts and practices of modern marketing as used in a wide variety of settings. Technological advances, rapid globalization, economic shifts and cultural and environ
Business Research Methods is a general introduction to both quantitative and qualitative business research methods. Topics covered include the purpose of research, defining research and research problems, defin
Strategic Personal Branding and Professional Networking is a dynamic course designed for students aiming to distinguish themselves and establish continuing business growth in the competitive regional and glob
In today’s fast-paced and media-saturated world, the ability to craft a compelling story is both a creative asset and a critical marketing skill. This course explores the strategic role of storytelling in modern marketing and professional and personal brand development, equipping students
Students in professional selling learn many of the skills needed to prosper in a sales position. Particu
In professional services industries such as management consulting, financial services, and healthcare, professional
Integrated Marketing Communications (IMC) is a cross-functional process for managing customer relationships
In this course we focus on people as consumers of products, services, and experiences. We do so by drawing upon theories of consu
This course equips students with contemporary research methods and practical skills essential for data-driven marketing decisions. It aims develop critical thinking, basic analytical skills, and digital proficiency for the m
In this course, students will learn a digitally driven approach to marketing analytics, an exciting field undergoing explosive growth and high
As traditional TV viewership continues to decline, marketers are increasingly relying heavily on video advertising on YouTube and other Connected TV platforms like Hulu and Ne
This experience-rich marketing elective course prepares students with contemporary knowledge and skillsets of event an
This experience-rich marketing elective course prepares students with contemporary knowledge and skill sets of event an
This course is designed to introduce students to the world of qualitative (qual) market research. Students can expect to learn the fundamentals of qual met
In this course, students develop knowledge and skills around gathering, analyzing, and visualizing information to dri
In this course, students develop knowledge and skills around gathering, analyzing, and visualizing information to dri
Digital marketing has become essential for businesses to reach, engage, and interact with their target audiences and customers. This c
Influencer Marketing has become a critical marketing strategy in today's business landscape, leveraging the expanding reach and credibility of social media influenc
In an era where our lives are increasingly intertwined with technology, understanding the nuances of consumer privacy is paramount. As technology continues to advance, consumers are faced with new challenges and opportunities that impact
This course addresses the strategic analyses and frameworks in marketing to help firms incr
This course covers the critical role of marketing for entrepreneurs and start-up companies as they attempt to define and carve out a market for a new company, product or service. We w
Topics examined in this course include the variations in economic, social-cultural, legal-political, and business environments a
This course addresses the role of the sales manager in today's challenging business envi
Global Retail Strategy provides students with an introduction to the field of retai
Sports Sponsorship provides an in-depth analysis of the economic and promotional relationship between elite global/US sports and
North America will host one of the world's most significant global sporting events - the 2026 World Cup
The purpose of the course is to develop an understanding of strategic marketing concepts and ac
This course will focus on the interaction between trading partners and will analyze how firms are using supply chain strategies to gain a competitive advantage globally. The
MKT-429 eSports and Gaming: Marketing Insights from the New Fro
Marketing Insights from the New Frontier of Esports, Fantasy and Sports Betting will examine "gaming’s" role in connecting consumers with sports and driving engagement with sports content. The course will explore marketing’s role in positioning gaming and Generation Z’s increasing interest in all things gaming. Students will hear from industry experts and work on a project to create, host, organize, and market an on-campus event.
This course presents an in-depth and innovative framework for implementing relationship marketing within the sport industry. This framework includes network-and market-oriented methods and tools that enable sport organizations to design and develop products that provide targeted stakeholders with greater functional a
For consumers, digital technologies (the web, social media, mobile, Augmented Reality) are a double edged sword. On the one hand consumers are empowered, collaborativ
This course presents the principles of marketing, marketing strategy, and the marketing mix as applicable in a nonprofit settings. This course is directed toward sp
The object of this course is to familiarize students with the new product techniques that are commonly used in the consumer product and service industries. The focus will be on the marketing function's input to the new product process during th
Brand marketing has become an increasingly important function in organizations. The purpose of this course is to provide a thorough understanding of brand marketing principle
Social media has altered the landscape of business, communications, marketing, and society as a whole. While some social media like Wikipedia and Facebook have beco
This course focuses on disruptive technologies that enable new business models and provide opportunities for small players to challenge the status quo. Sp
This course explores how Generative AI is transforming the way marketing is imagined, designed, and executed. Students will gain hands-on experience with cutting-edge tools that automate and augment marketing workflows ranging from research and content generation to p
This course addresses the application of quantitative marketing techniques and methods in the context of the digital world. In this course, stud
The Biotech Business and Marketing course is a general introduction of the latest research, development, and commercialization process steps for the creation of new therapeutic modalities that improve patient health. Topics covered include the purpose of using Artifici
Scalable blockchain technologies enable the processing of up to 2GB block sizes of data and processing transactions in the fastest public ledger. Powered by scripting each transaction can be a cryptographically secure token, a smart contract or an NFT. The biotech industry can use the decentralized ledger for creating
Artificial intelligence (AI) is an increasingly important component of market offerings and marketing p
This course is designed to provide students with an opportunity to learn the role of research in marketing strategies. Working with client organization, the students will
Independent study allows students to expand their classroom experience by completing research in an area of interest not already covered by Suffolk courses. The student designs a unique project and finds a full-time faculty member with expertise in that topic who a
This course provides marketing majors or minors (junior status or higher) to apply marketing and business knowledge for problem solving in an organizational workplace setting. Students i
This course is designed to provide students with an opportunity to conduct research to craft marketing strategies for and consult with a client partner. Working
Suffolk in the Hub is a full-service, student-run integrated marketing agency operating out of Suffolk University that provides direct, digital, and co
The Global Virtual Seminar takes students for short-term visits to business centers around the world. It provides students with a unique opportunity, connecting classroom learning with real-world experiences through international business exposure. During each trip, there is a wide variety of activities sch
This course explores the role of research in marketing decision-making, includi
This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing, and sustaining customer value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students
SBS graduate level Global Product Innovation (GMC) offers exciting, valuable, and practical global product innovation experience with international educational and/or corporate partners. This project-based course is organized by the Suffolk Marketing Department and an overseas partner school. Teams, consisting of Suffolk Business students and students from the partner school, work on new product or service development and marketing projects targeting on
A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, res
This course addresses the practical application of advanced digital marketing techniques. Topics include but are not limited to, advanced search engine optimization (SEO), design of search advertising campaigns across multiple digital platforms in highly competitive markets, analyzing the customer decision journey and, gleaning meaningful insights from user-generated content. Upon successful completion of this program, participants
In today's challenging business environment, customer centricity is not a new trend but a vital component of any organization that wants to be successful. I
The foundational course in the digital marketing track this course focuses on the consumer of digital media and five big picture marketing strategy challenges confronting marketers in the new digital (mobile +socia
This course is designed to help students better understand, practice, and evaluate qualitative market research. The course introduces established and emerging research techn
This course introduces machine learning as a field of inquiry well-suited for facilitating marketing decision-making. Students will use Python-a highly-demanded, open-source
This course in marketing analytics using R is designed to equip participants with the necessary tools to excel in the marketing sector. It begins by establishing a strong foundation in statistical concept
This course is designed to provide students with an opportunity to explore customer experience (CX) through
Artificial intelligence (AI) is an increasingly important component of market offerings and marketing p
Students apply the social science research process in a marketing consulting project to solve a problem (or explore an opportunity) for a professional client. Students will engage in study design (to include qualitative and/or quantitative methods) data collection, and data analysis. Statistical ana
The thesis is an original research project that makes a contribution to the knowledge base of marketing. The student works individual
Special topics in Marketing. Special topic and course prerequisites vary by semester.
A student proposes a directed study project, generally for three credit hours an
A semester long internship in a company, non-profit organization, or public agency in the Boston Metrop
MUH-ELEC Music History Elective
Source: Suffolk University's catalog, linked per course · table learning_unit · CourseShelf publish 61
