16 courses with the subject BU, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BU 200Accounting Principles (3 cr.)
This course is designed to give students the foundations of financial accounting and reporting practices used by decision makers in today’s business environments. Financial accounting methods, the accounting cycle, internal controls, and accounting practices for different types of business entities are examined. Also examined are Generally Accepted Accounting Principles (GAAP) used in the preparation of financial statements.
This course addresses the role of marketing in organizations. It examines the fundamental marketing mix elements of product, price, placement, and promotion that comprise organizational marketing strategies. It further explores how the marketing mix elements are strategically implemented to create and deliver products, services, or ideas to consumers.
BU 304Consumer Behavior and Trend Analysis (3 cr.)
This course explores the theories and frameworks that business and marketing strategists need for assessing purchasing behavior trends. The impact of consumer and business buying behaviors on markets and marketing initiatives is analyzed. The course also examines the contributions of the social sciences in understanding buying behaviors. Students utilize geographic information systems (GIS) technology to explore consumer behaviors and trends that impact business decisions.
This course covers the role of the Internet and associated technologies in contemporary marketing, from product and pricing considerations to new distribution and promotional channels. The role of digital media in creating a customer experience and facilitating business sales and advertising is examined. Also examined is the buying behavior particular to business-to-consumer and business-to-business digital relationships. Key components of the digital marketing mix used to facilitate the development of a digital marketing plan and a supporting budget are presented.
This course explores the relationship between organizational marketing efforts and society. Ethical and legal considerations pertaining to marketing practices are examined. Also examined are societal-based marketing concepts and strategies that can benefit various health, safety, and environmental concerns. The use of marketing concepts and strategies for encouraging people to change behaviors to improve their lives and benefit society are analyzed.
This course examines the integrated promotion and communication strategies used in organizational marketing efforts. Topics include the use of advertising, direct marketing, sales promotions, public relations, personal selling, and social media to promote products and services. Message development and communication approaches for various types of promotional strategies are discussed. Legal and ethical issues related to marketing promotions and communications are also considered.
BU 343Data Visualization and Content Strategy (3 cr.)
This course provides in-depth coverage of Microsoft Excel in the context of business intelligence. Excel topics include formulas and functions, charting, large datasets, pivot tables, and what-if analysis. This course includes topics on presentation and storytelling strategies for business decision making.
This course examines the legal environment of business. Systems and concepts such as the legal and regulatory system, contract law, property laws, and torts are analyzed. Also examined are the forms of business organization such as partnerships and corporations. The course introduces the laws and regulations which affect business activities, including employment law, securities, antitrust, bankruptcy, consumer protections, and environmental laws. The course also explores ethics and ethical decision-making in the context of the legal system.
This course introduces students to descriptive and inferential statistics for use in business analytics and decision-making. Measures of central tendency and dispersion, simple probability, data analysis and statistical inference are examined. The use of computer software for analyzing statistical data is addressed.
This course examines the use of current mobile platforms and Internet search engine marketing as part of a digital marketing strategy. The role of technology for mobile device promotions and communications is analyzed. Internet search engine strategies and analytics used for business growth are evaluated. This course also explores associated digital marketing industry standards and best practices.
This course is an introduction to the theory and practice of financial management of organizations. Topics covered include the assessment of types of business entities and capital acquisition sources, basic financial statement analysis, the assessment of how income taxes impact the financial decision-making process, the evaluation of capital projects using the time value of money concepts, management of an entity’s current assets and current liabilities, and the maximization of shareholder wealth.
BU 435Health and Wellnes for Business Professionals (3 cr.)
This course examines the theories, concepts and best practices used by business professionals for maintaining health and well-being. Students examine their own health and wellness to improve and maintain good emotional and physical health in the context of their busy careers. Perceptions regarding stress and how to reframe stressful situations are examined. Standardized self-assessment inventories are utilized. Students create an action plan to address areas for health and wellness improvement.
