4 courses with the subject IENT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
IENT 600Design Thinking and Innovation (3 cr.)
This course provides an introduction to design thinking, ideation, and implementation strategies using theories, processes, and tools associated with innovation in business development. Using a human-centered approach to innovation, students evaluate desirability, viability, and feasibility to determine potential for responding to an identified need. Students are introduced to different types of value propositions and customer segments, with a focus towards learning to leverage Lean Startup tools in developing and pivoting a business model through execution and iteration. Topics covered include value propositions, customer segments, revenue streams, channels, partners, and key resources.
This course is designed to introduce the elements involved in entrepreneurial marketing and discuss the implications for low-cost guerrilla marketing in a startup organization. Reframing the traditional 4Ps of promotion, product, pricing and place into a focus on solutions, access, education, and value, students move away from a traditional advertisement-based marketing approach and explore new and unconventional marketing practices, identify niche markets, and apply a customer-focused lens to create a dialog-generating marketing message. The course explores the various platform options and their benefits and utility for social media and guerrilla marketing.
This course introduces the concepts of bootstrapping, crowdfunding, venture capital, and other types of equity and non-equity financing available to new ventures. Examining the variety of technology-enabled options for creating a crowdfunding platform or securing venture capital, students have the opportunity to explore and identify how to determine best fit financing. The course covers the concepts of company valuation at the different stages of equity financing from seed-stage to mezzanine investments, as well as angel investment and how investors view company valuation.
IENT 615Lead through Innovation and Change Strategy (3 cr.)
This course explores leadership and change management theories with a focus on application in startup organizations and those leading organizations through a pivot and change in direction. Leadership in the context of unpredictability and with a lens on future-focused value is explored using the framework of Blue Ocean Strategy in addressing new markets. Students analyze the entrepreneurial ecosystem to develop a stakeholder map, evaluate the key components of a new leadership team, construct teams around innovation and growth, and create mission and vision statements indicative of an innovative culture.
