90 courses with the subject eCornell LSM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
eCornell LSM311Value Creation and Profitability0
Increasing and sustaining profitability requires that you deliver unique value to consumers while guarding against competitive threats. Developing a successful strategy requires recognizing and planning for the specific challenges in your market so as to avoid costly mistakes, seize new opportunities, and raise long-run profits. In this course, Professor Justin Johnson draws on his expertise and research to lead you through a variety of real-world examples and powerful frameworks to supercharge your strategy and profitability. You will assess both current and prospective market opportunities, and identify the specific needs of distinct customer segments within those markets. You will then strategize how best to create new value for your targeted customers, beyond what rivals offer. You will develop your organizational plan, identifying which resources and partners are essential for delivering value to your targeted consumers while also controlling costs. Finally, you will perform an in-depth competitive analysis of threats that might detract from your profits and develop tactics to mitigate these threats.
Change can be a highly profitable opportunity for growth, or it can sink a once-successful business. How should you and your organization prepare to adapt and even thrive in the face of change and disruption? In this course, you will acquire the tools you need to evaluate change, disruption, and uncertainty in your industry. You will implement key frameworks designed to help you strategize in changing and uncertain environments. The skills you hone in this course will prepare you to succeed in dynamic market environments and think clearly about the future. Of course, strategies for change risk failing if the organization as a whole is not willing or prepared to implement them. To pave the way for truly successful implementation of the strategies you devise, you will identify and mitigate critical internal challenges and resistance to change, thereby enabling your organization to eliminate roadblocks to growth.
As a business, you understand the importance of creating value for consumers in order to be profitable. It is also important to increase the value of your organization. Synergies from working closely with other firms may allow you to reap tremendous gains by creating more value in both of these dimensions. Unfortunately, sometimes the synergies that leaders hope for do not materialize, or other challenges arise that make synergy-realizing ventures such as mergers, acquisitions and alliances an unprofitable and disappointing distraction. How does it all go so wrong, and, more importantly, how can you set yourself up to best profit from synergies while minimizing risks and challenges? In this course, you will gain critical insights that will allow you to better identify and realize strategic synergies that can ultimately boost your value creation efforts and your profits. You will implement essential tools to more effectively choose between mergers and acquisitions, strategic partnerships or alliances, and organic growth. You will then determine the most effective way to realize a potential synergy, evaluate fit and compatibility with the potential synergy partner, and strategize for a successful collaboration.
eCornell LSM314Getting the Most Out of Your Business Relationships0
In essence, your organization is a nexus of relationships that coordinates key assets and capabilities to help you achieve your strategic ambitions and raise your profits. More than just the traditional view of a supply chain, this nexus can also encompass strategic partners, licensors of intellectual property, and firms that supply support services of any type, such as advertising, legal services, and more. These core relationships are vital to your ability to create and capture value, and so it is crucial to keep them as healthy as possible. How can you best nurture positive business relationships, especially over the long run? How can you recognize when a relationship is at risk of becoming adversarial, and what should you do about it? In this course, you will evaluate the state of your business relationships through a comprehensive assessment process. Your analysis will enable you to gain a clearer understanding of each relationship's importance to your value creation efforts and how your organization would be affected if the relationship goes wrong. You will then clarify the expectations from both sides of the relationship, potential opportunities that are not being capitalized on, the goals for mutual success, and what to keep an eye on in the future. Armed with this knowledge, you will be prepared to strategize to improve and maintain the wellbeing of key business relationships through an action plan specifically tailored to the needs of each relationship.
Good strategy does not exist in isolation: the success and profitability of a business depends not only on the strategic moves that it makes but also on the strategic moves that other firms make. Understanding the strategic linkages between firms can therefore be immensely valuable. Game theory is a tool specifically designed to analyze and exploit these strategic linkages between the moves made by different firms. In this course, you will explore the marketplace and identify the key players within your field. Once you have identified the key players, you will analyze their capabilities and motivations. You will consider the physics of business as you map out actions and reactions to your strategic moves. In addition, you will examine how other players perceive you and devise ways to influence these perspectives to your advantage. Sometimes the best strategic move is to boldly seek to change the game! You will determine how best to do so and strategize accordingly.
The digital landscape continues to be a vital part of an organization's success. For organizations centered around digital technology, it is important to create a digital strategy that addresses the specific opportunities and challenges that arise in digital ecosystems. This includes harnessing the potential to become a digital platform or utilizing preexisting digital platforms from complementor organizations. How can you leverage the power of digital platforms to grow your organization and maximize profitability? In this course, you will evaluate the state of digital platforms in the current market. You will use this evaluation to identify network effects that your organization can take advantage of and use to boost the value of your products and services in the market. Once you identify the state of platforms and network effects, you will develop a digital platform strategy to grow and maintain your digital strategy, particularly if your organization can create its own digital platform. Finally, you will explore best practices for interacting with digital platforms created by other organizations and develop a strategy for how to choose and interact with a platform created outside of your organization.
eCornell LSM321Digital Transformation in Marketing0
Organizations have been working for over ten years on digital transformation, but how exactly can this be successfully achieved? Implementing artificial intelligence, machine learning, and marketing automation requires heavy investment in data infrastructure as well as creation of the culture and know-how that empowers marketers to successfully implement data-driven decision making. In this course, you will navigate this complex journey. As you progress through the course, you will perform a digital transformation assessment of your organization's current marketing activities. You will explore some of the successes marketers have accomplished in leading organizations and use these insights to design specific strategies to take your organization's digital transformation to the next level, in terms of both the data and the people involved. You will gain a working knowledge of artificial intelligence and machine learning from a marketing perspective and use your new skills to determine optimal ways to supercharge your marketing activities. In addition, you will identify some of the threats to digitization and determine how your organization can plan to mitigate these threats as well as strategize to keep up with rapidly changing data and technologies.
How do you create an ideal marketing machine that can drive acquisition and retention of your customers? Performance marketing can empower your organization to make savvy marketing decisions in an optimal way. Layering machine learning and artificial intelligence on top of that will supercharge this process and take your marketing strategy to the next level. In this course, you will explore key aspects of performance marketing to enable you to plan effective performance marketing campaigns that will lead your organization to success. You will use your new skills to design a performance marketing strategy. You will analyze your customer's journey and determine what parts of the marketing process can be supercharged by integrating machine learning and AI. In addition, you will seek ways to responsibly manage your customer's data and privacy in order to gain and maintain their trust in your organization.
The abundance of data available to marketing professionals has pushed the definition of what it means to have a successful marketing strategy. Success can now be measured by the degree to which customers are not only brought into the funnel, but also engaged and retained without active intervention. In other words, your marketing strategy can now be adjusted so that your product sells itself. This course focuses on how to automate the design and processes of your marketing machine so it can pull customers organically. You will start by identifying which products can and would benefit from a growth marketing strategy, then learn how you can calibrate product, price, promotion, and place to create a self-sustaining chain reaction that enables your product to sell itself. You will then explore the three stages of AI supervised learning, unsupervised learning, and reinforcement learning and how you can leverage them in your growth marketing strategy. Ultimately, you will walk away with a clear view of what successful growth marketing implementation can look like in your own organization.
eCornell LSM401Problem-Solving Using Evidence and Critical Thinking0
Have you ever known a very intelligent person who made a very bad decision? If so, you know that having a high IQ does not guarantee that you automatically make critically thoughtful decisions. Critically thoughtful problem-solving is a discipline and a skill one that allows you to make decisions that are the product of careful thought, and the results of those decisions help your team and organization thrive. In this course you will practice a disciplined, systematic approach to problem solving that helps ensure that your analysis of a problem is comprehensive, is based on quality, credible evidence, and takes full and fair account of the most probable counterarguments and risks. The result of this technique is a thoroughly defensible assessment of what the problem is, what is causing it, and the most effective plan of action to address it. Finally, you will identify and frame a problem by assessing its context and develop a well-reasoned and implementable solution that addresses the underlying causes.
eCornell LSM402Making a Convincing Case for Your Solution0
When trying to persuade someone, the tendency is to begin in advocacy mode for example: "Here's something I want you to agree to." Most people do not react positively to the feeling of being sold something. The usual reaction is to literally or figuratively start backing up. To make a convincing case, it is more effective to engage with the decision maker as a partner in problem-solving. This makes your counterpart feel less like someone is trying to get them to buy something and more like you are working together to bring about an outcome that is desirable to both parties. Begin by asking yourself: "What is the problem you and the decision maker are solving together?" By the end of this course, you will have learned how to deeply analyze a problem, possible solutions, and the associated risks as well as the most persuasive and efficient ways of presenting your proposal. The course Problem-Solving Using Evidence and Critical Thinking is required to be completed prior to starting this course.
eCornell LSM515Understanding the Digital Marketing Landscape and the Customer Funnel0
Given all the players, platforms and opportunities associated with digital marketing, it can seem overwhelming. Don't let that stop you. This course provides a clear overview of the digital marketing world. Discover how players such as ad networks, demand-side platforms and data management platforms interact with advertisers, agencies and publishers. Then learn how to use time-proven frameworks to assess your customers' needs and identify your primary marketing objectives. Once you've put that all together, you'll learn how to evaluate the performance of digital marketing campaigns.
eCornell LSM516Assessing Opportunities in Paid Digital Media0
Using paid media, such as buying ad space on well-known websites, may be the fastest way to promote a product or service on digital platforms. In addition to display ads, paid media includes initiatives like search engine marketing, email marketing, video marketing, social media ads, and mobile ads. This course provides a tour of opportunities and strategies associated with these various paid media channels, and guides you in drafting a paid media marketing plan that addresses your own marketing objectives. It is recommended to only take this course if you have completed Understanding the Digital Marketing Landscape and the Customer Funnel or have equivalent experience. The course Understanding the Digital Marketing Landscape and the Customer Funnel is required to be completed prior to starting this course.
eCornell LSM517Assessing Opportunities in Owned Digital Media0
Marketing within your own digital properties such as your organization's website, blog or social media pages is an effective way to build deeper relationships with existing customers and attract the attention of new ones. This course covers the unique opportunities of "owned media" and how those differ from "paid media". You will learn more about content marketing, search engine optimization, social media "fan pages", mobile apps, and virtual reality apps and assess the relevancy of owned media initiatives for your own marketing objectives. By the end of this course, you will have a plan outlining a strategy for your own potential use of these channels. Note: This course assumes that you have completed LSM515, or alternatively, are familiar with "customer funnel" and "customer journey" marketing models. The course Understanding the Digital Marketing Landscape and the Customer Funnel is required to be completed prior to starting this course.
eCornell LSM518Implementing an Integrated Digital Marketing Plan0
Properly utilizing digital marketing allows you to promote your products and services while building customer relationships through "paid media" and "owned media" initiatives. So how do you put them together to create a comprehensive, effective marketing plan? This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results. Note: This course assumes that you have completed the previous courses in this series, or alternatively, are familiar with the primary paid and owned digital media channels and are acquainted with "customer funnel" and "customer journey" marketing models. These courses are required to be completed prior to starting this course: Understanding the Digital Marketing Landscape and the Customer Funnel Assessing Opportunities in Paid Digital Media Assessing Opportunities in Owned Digital Media These courses are required to be completed prior to starting this course: Understanding the Digital Marketing Landscape and the Customer Funnel Assessing Opportunities in Paid Digital Media Assessing Opportunities in Owned Digital Media
In this course, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you're in, why you're in that market, and what you're trying to accomplish in that market. You'll also gain a strategic view of your organization's brand.
Marketing professionals rely on clearly defined goals to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the focus of this course. In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker. You will first look at market research, including the purpose and goals of research; how to balance the ideal with reality in doing research; and how to apply the six stages of research to a marketing situation. You will then examine different ways to analyze the data acquired through market research. Using formulas to determine how cannibalization affects the profitability of new products and the value of a long-term customer, you will perform a basic sensitivity analysis to assess the robustness of your results.
eCornell LSM524Creating and Communicating the Value of Your Brand0
An organization's brand is one of its most valuable assets. Your organization's brand represents the themes and ideas that your customers associate with the organization. The value of your brand, otherwise known as brand equity, impacts everything from consumer awareness to the salience of your brand in the market. Creating and communicating the value of your brand across channels can improve the value of your organization and the return on your marketing. In this course, you will look at the value of a brand through brand equity from both the firm's and the customer's perspective. You will make the connection between customer loyalty and building brand equity. You will also discuss marketing communications: how they work, what forms exist, and how you use them to build brand equity.
eCornell LSM552Analyzing Segmentation and Targeting0
In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.
To improve sales and market share, knowing what consumers want isn't enough. You also need to know what they believe your product or service, and your competitors', provides. In this course, you'll create and use perceptual maps to identify which dimensions consumers use to differentiate among products, and how they perceive your products relative to competitors'. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors.
This course is part of eCornell's Sales Growth certificate program. You'll learn not only how to spot trends and uncover new pockets of growth, but also how to act on the insight.
eCornell LSM562Getting the Most From Your Sales Efforts0
In this course, you'll learn how maximize your time and resources on sales efforts with priority clients. The course Discovering Sales Growth Opportunities is required to be completed prior to starting this course.
The course will focus on specific skills and actions to maximize value with your most important accounts. The courses Discovering Sales Growth Opportunities and Getting the Most From Your Sales Efforts are required to be completed prior to starting this course.
eCornell LSM564Sales Negotiation to Maximize Value0
This course is part of eCornell's Sales Growth certificate program. Whether you're conducting a sales call or negotiating a deal, solid preparation and execution will help you capture the most value from that interaction. These courses are required to be completed prior to starting this course: Discovering Sales Growth Opportunities Getting the Most From Your Sales Efforts Winning with your Key Accounts
eCornell LSM565Managing Sales Performance for Growth0
Learn how to drive performance improvement in your organization by tracking what matters and taking an active management approach. These courses are required to be completed prior to starting this course: Discovering Sales Growth Opportunities Getting the Most From Your Sales Efforts Winning with your Key Accounts Sales Negotiation to Maximize Value
This course will introduce you to basic negotiation terminology. You will learn about the difference between distributive and integrative negotiation, and how to use each of these approaches to negotiation to create maximum value. You will then learn how to balance these two approaches in order to further your chances of making a deal and create even greater further value. By the end of the course, you will have the tools to not only split the pie but also grow the pie in a way that would benefit you and your negotiating partner.
This course will allow you to further explore the integrative approach to negotiation and teach you how to collaborate with your partner to grow your pie and add further value. You will learn how to define yours and your partner's preferences in a way that would serve each party's interests. You will learn how to rate your priorities and trade issues based on how important they are to you and to your negotiating partner. You will learn how to cultivate trust with your negotiating partner so that you can share your preferences while mitigating risk.
This course focuses on the psychological element of negotiation. You will learn how understanding your own and your partner's psychological state can have a significant effect on how your negotiation unfolds. You will be introduced to techniques that will allow you to develop your emotional intelligence for better communication with the other party. You will also learn about negotiations that failed as a result of certain feelings, and what to do in order to save them.
This course will focus on negotiation preparation. You will be introduced to tools that will help you clearly define your goals prior to starting your negotiation. You will learn how to conduct research and gather information that will allow you to understand the other party, their preferences, and resources. You will learn how to cultivate trust with your negotiating partner as a way of allowing smooth information flow. Most importantly, you will learn how to prevent unexpected traps and scenarios and instead focus on the person across the table.
eCornell LSM575Power Dynamics and Ethics in Negotiation0
This course will teach you how to balance power and ethics as part of your negotiation. You will learn to recognize where your and your partner's power lies, and how to harness it to your benefit. At the same time, you will learn how not to abuse and misuse your power in order to avoid ethical issues that may put you in legal jeopardy and that might very well end your business relationship with your partner. You will learn how to develop and maintain your reputation and how to align your values with your desired negotiation outcomes.
This course takes your knowledge of basic negotiation tactics and shows you how to use them creatively and in more complex situations. You will learn how to negotiate outside the face-to-face, two-party environment. You will find out how to negotiate with a distant party, master multi-party and team negotiation, and acquire the ability to deal with personality or cultural differences. These new skills will make you a confident and efficient negotiator even under unfavorable circumstances.
The ability to make effective and timely decisions is an essential skill for successful executives. Mastery of this skill influences all aspects of day-to-day operations as well as strategic planning. In this course, developed by Professor Robert Bloomfield, Ph.D. of Cornell University's Johnson Graduate School of Management, you will hone your decision-making skills by following a methodology based on tested actions and sound organizational approaches. You will leave this course better equipped to confidently tackle any decision large or small, and you'll do so in a way that creates the optimal conditions for success.
If you're in charge of developing and leading strategic organizational change, there are certain tools and concepts you must be familiar with. In this course, the emphasis is on cultivating your ability to assess the need for change. By determining why your organization or team needs change, you'll be able to better answer questions like: What should you change and how should the change be handled? You will explore the political and complex process of introducing change, which includes motivating others, dealing with resistance and the emotional elements of change, and finally, extending change over time and sustaining it. The course is designed to give you practice so you can initiate and carry out a change effort.
Coaching is about building relationships and it's essential in order for your organization to move forward together to achieve better results. Being an effective coach requires skills that can be practiced and mastered, including listening, building credibility and trust, and showing empathy. In this course, Cornell University's Dr. Samuel Bacharach, will help you distinguish between coaching and traditional supervision. You will identify the five functions of coaching and the rules for having coaching conversations. Finally, you will examine some of the classic coaching mistakes that people often make and identify how you can avoid repeating those mistakes yourself.
In today's workforce, adaptation and responsiveness are key elements in the success for an organization. As turnaround times shorten and demands increase, organizations must leverage teams to reach strategic goals and fulfill initiatives. Based on the expertise and research of Kate Walsh, PhD, students in this course will diagnose team needs, set expectations for development, utilize conflict to augment change, and build team autonomy to support leaders in embracing a more strategic focus.
Without the trust of those you lead and those who support you in an organization, it is next to impossible to be successful. Learn what you need to gain and keep the respect of your colleagues to keep your career moving forward.
eCornell LSM587Leading for Creativity and Innovation0
One of the challenges organizations face today is how to innovate. Innovation has become the modus operandi of organizational life. Every organization needs to innovate quickly to stay competitive. But what does "innovation" really mean? In simple terms, innovation is the practical application of creative ideas to drive organizational results; innovation results in something useful that benefits the organization. In this course, Cornell University's Professor Samuel Bacharach, Ph.D., clears away common misconceptions about the mystery surrounding this popular buzzword and identifies how individuals can harness creative energy to drive innovative results. Students will identify strategies for encouraging divergent thinking and examine methods of fostering a culture of innovation.
eCornell LSM588Planning and Delivering Effective Presentations0
Being able to effectively formulate and share your ideas verbally is a key skill essential to any leader. Learn the ins and outs of creating dynamic, attention-grabbing presentations.
Being able to negotiate is a practical, everyday skill that is critical for anyone working within an organization. The good news is it's a skill you can practice and master. Negotiation skills are ones you can use in any context and, once you master the behaviors of effective negotiation, you will use all the time. In this course, developed by Cornell University's Professor Samuel Bacharach, Ph.D., you will develop an awareness that every conversation is a negotiation, and you will identify the critical components of effective negotiation.
All leadership is change leadership. Good leadership isn't about stagnation; it's about moving ahead. In this course, Cornell University's Professor Samuel Bacharach, Ph.D., explores the fundamental, practical skills that effective leaders have mastered. Effective change leaders do three things; they anticipate where things are moving, they facilitate the implementation of change, and they sustain momentum by taking charge and moving things ahead. Great change leaders know how to be both proactive and reactive, as Professor Bacharach explains. Students in this course will examine their own leadership styles and practice skills that will help them translate ideas into organizational results, find ways to overcome organizational inertia, and examine strategies for overcoming individual resistance to change.
In an increasingly competitive global environment, quality is no longer considered a nice-to-have luxury. It's a requirement for successfully competing and surviving in the marketplace. While the concepts, tools, and procedures for quality and process improvement are now universally recognized and firmly placed in a large number of high-performing organizations around the world, it was not always so. The importance of quality in organizations has gone through a complete evolutionary cycle. In this course, you will develop measures and standards of service quality, devise practices that improve employee learning and outcomes, and evaluate different approaches to process improvement, all based on the research and expertise of Cornell University Professor Rohit Verma, PhD. Using the tools provided in this course, you will be able to relate strategic decisions to their impact on organizational performance. And with the completion of an action plan at the end of the course, you will be ready to apply what you learn to your own organization.
In today's marketplace, leading multicultural teams is becoming the norm. Learn the skills needed to assess your organization and your management style to ensure you're leading a diverse team in the best ways possible.
eCornell LSM596Motivating People for High Performance0
This course answers fundamental questions related to motivating people: How can you tell whether a person is unmotivated or just a poor fit for the job? How can a leader motivate a large group of people at once? And how can middle managers motivate people when there are real obstacles standing in their way?
Leaders at every level need to be able to execute on their ideas. In virtually every case, this means that leaders need to be able to persuade others to join in this execution. In order to do so, understanding how to create and utilize power in an organization is critical. In this course, developed by Professor Glen Dowell, Ph.D., of Cornell University's Johnson Graduate School of Management, students will focus on their personal relationship with power as well as how power works in their organization and social network. Project Management Institute (PMI ) Continuing Certification: Participants who successfully complete this course will receive 6 Professional Development Units (PDUs) from PMI . Please contact PMI for details about professional project management certification or recertification.
Advancing to a more senior leadership role requires a specific set of skills. Senior leaders must shift away from tactical oversight into a more strategic and visionary role. This transition does not occur naturally and is often not a part of standard professional training, development, or onboarding. The ability to adapt to this mindset is crucial and can lead to the success or failure of an individual and/or their team. In this course, current and potential leaders will be guided through this transition by Kate Walsh, Professor and Dean of the School of Hotel Administration, as she shares her professional expertise and research. Learners will create a personal leadership strategy and build a professional network within their organization to prepare and further their roles in the organization.
eCornell LSM601The Psychology of Getting Things Done0
Getting things done more efficiently and effectively and without derailment in the face of setbacks is a universal problem that few people solve on a consistent basis. In this course, learn how to apply an integrated, practical, and research-based framework for completing work that will help you improve the performance effectiveness of you and your team by 50-350%.Professor Filipowicz draws from over 1,000 studies in motivation and goal setting, as well as his global teaching and consulting experience in executive leadership, to provide a relevant and simple 5-step framework you can apply to any project and easily teach to your team. With this framework, you will have the skills needed to set challenging goals and meet them, regardless of setbacks faced in the process.
Emotions are what makes us human and they can never be fully erased from our interactions. However, as a leader, your emotions can't be your primary driver when making business decisions and managing your team. In this course, you will improve your emotional intelligence by better identifying and managing your emotions. Professor Filipowicz will share with you two empirically supported emotion-management tools that you can use on a daily basis, ensuring that your emotional responses are more accurate, adapted and effective.
eCornell LSM603Interpreting the Behavior of Others0
Understanding why people do what they do is the foundation of all influence. When you are inaccurate in doing this, your attempt to influence others will have random and unpredictable effects. But people are complex, and as a leader, you don't have the time or resources to decipher everyone's psyche. The key is to know when and how to tailor your approach to understanding others in different kinds of interactions. In this course, you will learn how to become more accurate in attributing causes to behavior in limited interactions, as well as how to increase your ability to get at the heart of a problem when you have the time and resources to do so. Professor Filipowicz will also teach you how to use a set of tools that can help you understand other people with efficiency, accuracy, and impact.
eCornell LSM604Mastering the Essentials of Influence0
As a leader, you are always influencing others. However, if you're not mindful of how you exert this influence, it could lead to unforeseen consequences for yourself and your team. Your ability to negatively impact someone's performance, or elevate it to new levels, is powerful and should be taken seriously. In this course, Professor Allan Filipowicz discusses how your beliefs drive your subordinates' performance. You'll learn how to identify negative and positive expectancy cycles and get the tools needed to reverse the former and accelerate the latter.
Being able to influence others is the most fundamental characteristic of an effective leader, but many people in positions of power don't know specifically how they are influencing others' behavior in positive directions. They let it happen by chance or use their formal authority getting people to do things because "the boss said so." But as leaders gets promoted within their organization, using formal authority becomes less effective as they not only need to influence subordinates, but also peers, external stakeholders, and superiors. In this course, Professor Filipowicz explores the three complementary levels of influence. First, you will explore heuristics, or rules of thumb, that people use in order to make decisions. Next, you will learn how to influence through reciprocity by uncovering what the person you want to influence wants and needs. Lastly, you will learn how to alter the social and physical environment in order to get the change in behavior you want. By the end of this course, you'll have the skills to consistently draw out the desired behaviors from your team and from those around you.
eCornell LSM606Designing an Effective Team Structure0
The traditional view of team management focuses on improving interactions within a set structure in order to improve the team's performance. In this course, Professor Filipowicz offers a different perspective, one founded on the premise that how you structure the team from the start is what simultaneously drives the team's interactions and also its performance. This course is about teams, and thus course completion will require participation in two team-based activities in order to solidify your understanding of how to best run a team. The first activity will require you to gather a team of friends or colleagues to participate in a 30-minute exercise. The second team-based activity will require you to collaborate virtually in a challenge with your fellow classmates. You will be pre-assigned to a team of approximately 5 people upon enrollment in the course, and successful course completion will depend on your active and timely participation in the challenge. Once you have a solid understanding of the fundamental challenges that every team faces, you'll learn a set of simple, comprehensive checklists that will allow you to both design and run any team for maximum performance.
Virtual teams present a unique set of challenges, but also a unique set of opportunities. You may be a team leader or team member: in this course we will review some common challenges and opportunities that face virtual teams and some suggested strategies for addressing those challenges and capitalizing on the opportunities. You will leave this course with the skills and tools necessary to develop a plan for addressing challenges and opportunities on your own virtual and remote teams.
In this course, you will consider how well your team members understand the team's mission and the members' roles. You will explore strategies for building trust, encouraging engagement, and establishing commitment on your teams so they can reach your goals and avoid later remedial action. The strategies developed in this course will allow individuals setting up teams as well as those who have well-established teams improve their functionality and success.
eCornell LSM613Virtual Communication, Constructive Conflict, and Collaboration0
Conflict on a team is unavoidable and necessary. In this course, you will explore strategies to encourage constructive conflict and to discourage destructive conflict. You will explore recommended negotiation techniques for managing conflict. You will then identify threats to communication, explore strategies to overcome those threats, and use those strategies productively on your virtual teams. One of the biggest challenges of a virtual team is figuring out who has what information and how to get it. You will identify strategies to manage information to help make decisions. By the end of this course you will have a toolbox of tips and strategies for maximizing the team's communication.
eCornell LSM614Decision-Making and Accountability on Virtual Teams0
In this course, you will take steps to create a more focused and results-driven virtual team that reaches and executes smart decisions. You will examine common decision traps and biases that teams fall into to try to avoid them. Finally, you will explore strategies for building accountability into decisions so you can more effectively get teams to do what they say they will do.
eCornell LSM615Diversity and Cross-Cultural Teams0
Virtual teams are often also multicultural teams, which brings opportunities but also challenges that can easily derail teams. You will identify those opportunities and challenges and explore structural strategies for managing cultural issues. You will also examine recommended best practices for improving a team's cultural intelligence. A heightened cultural understanding will give team members and leaders the opportunity to fully capitalize on your team's opportunities.
In this course, you will define what FinTech is (and what it's not). You will explore the key disruptions that have led to the current FinTech industry landscape. You will then apply the lessons of disruption to a challenge facing your organization. Additionally, you will examine some of the key players in the FinTech ecosystem and perform a Porter's Five Forces analysis on a related product or service: one of your own organization's offerings, or that of another firm. Then you will do a competitive market analysis on your own organization, or someone else's, to help you anticipate potential areas for risks and opportunities.
Regardless of your field or industry, you have certainly been affected by the technological innovations in the financial services sector: the way we conduct financial transactions, accept payments, manage assets, and interact with financial institutions is rapidly evolving. How will the innovations in financial technology FinTech affect your business, and what opportunities are there for you to capitalize on change? In this course you will analyze five major financial vertical markets in the FinTech sector: robo advising, peer-to-peer lending, insurance tech, currency and payment tech, and digital banking. You will then examine how these markets came into existence, explore how they have evolved over time, and study their business models (i.e., how they generate income). Moreover, you will analyze key trends in each vertical and consider the impacts they have on banks, FinTech companies, and consumers. You will use these insights to identify potential opportunities and risks for disruption within your or another's organization.
VUCA is an acronym that stands for "volatility, uncertainty, complexity, and ambiguity." Learn from General George W. Casey, Jr. how leaders understand and counteract the impacts of the VUCA world to lead more effectively today. In this course, you will gain insights into how you can identify and reduce the impact of volatility, uncertainty, complexity, and ambiguity in your workplace, elevating your opportunity to succeed. You will match your strengths and weaknesses with the leadership characteristics essential in today's VUCA world to formulate an action plan to guide you in improving your leadership skills. Finally, you will develop skills to improve your vision, courage, and character, ultimately preparing you to lead in a VUCA world.
eCornell LSM632Developing and Communicating Vision and Strategy0
Organizations that instill a clear vision and an effective business strategy at all levels are far more likely to succeed in our increasingly volatile, uncertain, complex, and ambiguous (VUCA) world. But before you can effectively define and impart your vision and business strategy to your organization, you must analyze and have a comprehensive understanding of the various facets of your operating environment. In this course, you will explore effective ways to achieve these goals with General George W. Casey, Jr. You will objectively assess the three critical dimensions of your operating environment (internal, external, and competitive) using the VUCA index so you can identify potential vulnerabilities and opportunities for your organization. You will then identify the characteristics of an effective vision statement and outline a clear vision for your organization. Finally, you will outline a plan to instill your vision and business strategy in your organization.
Given the ever-increasing demands of the VUCA world in which we live and work today, agile leaders need effective ways of gaining commitment to their organization's vision and strategy. Even if a leadership team has an established vision and strategy, you still need buy-in at all levels of the organization. Led by General George W. Casey, Jr., this rigorous, outcomes-driven course will help you build a high-performing team that can consistently carry out the organization's vision and strategy. In this course, you will evaluate and describe three ways to build commitment to your vision and strategy, and use those techniques to outline a plan that cultivates complete buy-in. You will create a plan that identifies specific ways to build your team's commitment to excellence. Finally, you will assess the inclusiveness of your organization's current environment and formulate a plan to both strengthen inclusion and drive excellence.
eCornell LSM634Setting Internal and External Conditions for Success0
Success does not just happen. Successful leaders figure out what matters most to their success and go out and make it happen. This has never been an easy process, but in today's world it has become even more difficult: The volatile, uncertain, complex, and ambiguous (VUCA) environments that confront organizations today require a new breed of leaders. To lead and succeed in a VUCA world, leaders must now be adept at building consensus and influencing people who are outside their direct control but whose cooperation is essential to the success of their efforts. In this course, you will develop a checklist to help you determine the most important elements required to execute your vision and strategy. You will establish a sphere of influence that can provide external support and determine the most important elements required to accomplish your vision and strategy. Finally, you will prepare for unexpected challenges.
In our VUCA world, it is easy to feel weighed down by daily issues. You can become so consumed by the difficulties of the present moment that you neglect to look ahead and analyze your larger mission. Yet as a leader, you have to be able to step back from the challenges that each day brings and assess the big picture. You have to help your people envision what the future looks like. Even the most skilled leaders agree that this is not easy. However, there are concrete measures you can take to prepare for future success. In this course, you will learn how to develop a plan to evaluate your organization's ability to accomplish its vision and strategy. You will apply Lewin's three-stage model of change to enable your organization's continuous adaptation and devise a plan that demonstrates how you will sustain progress. Finally, you will apply the read, exercise, sleep, and think (REST) model to take care of yourself and remain effective as a leader.
Leaders make the headlines on a regular basis for their successes and their gaffes. After a particularly awful decision makes the news, do you ever wonder how that person could make such a dumb mistake? Mistakes and successes don't happen in a vacuum. They are generally a culmination of decisions and actions the leader makes. But where do those decisions come from? Almost always, the leader's character plays a role in decision-making and communications. In this course, you will take the first steps on a lifetime journey of developing the character that will enable you to be the leader you envision.
eCornell LSM642Authenticity, Integrity, and Accountability0
Trust is an essential element in character and how you are perceived by others. The character dimensions authenticity, integrity, and accountability are intertwined with your ability to build trusting relationships. In this course, we will discuss how to develop these character dimensions which will, in turn, help you build trusting relationships and become an effective leader. Completion of the course Building Leadership Character is required prior to starting this course.
Strong leaders are self-confident. They know and are comfortable with themselves and have an appropriate understanding of their knowledge and skills. Strong leaders' confidence and character inspire others to follow the leaders and to reach beyond themselves. In this course, you will work to develop the three character dimensions of courage, humility, and compassion. On the surface, these dimensions may seem contradictory (humility and courage?). However, through the following lessons, you will see how developing resilience for courage, willfulness for humility, and strength for compassion work together to create a leader of strong character. Completion of the course Building Leadership Character is required prior to starting this course.
The right pricing strategy can make or break a business yet pricing impacts can be difficult to fully measure and understand. In this course, you will analyze pricing data, evaluate key factors relevant to pricing effectiveness, and use your insights to optimize product prices. You will have the opportunity to apply a variety of popular pricing formulas and determine the business impact of the resulting price changes. Ultimately, the skills developed in this course will allow you to make pricing decisions that will maximize profits for each product or service in your organization. It is recommended that students be comfortable using Microsoft Excel before beginning this course.
This capstone course provides you with the opportunity to bring together the skills you have developed throughout your program to solve a complex problem that requires integrated solutions. In this capstone project, you will bring this vision and expertise in line with the concepts you have learned throughout this program. The final capstone project you submit and present will help you to translate your new skills directly into your workplace.
eCornell LSM701Building Compelling Slide Decks and Reports0
When communicating your ideas or significant data through PowerPoint, it is essential that your presentation clearly articulates your points. PowerPoint templates can be visually distracting and obscure valuable insights when used incorrectly. Creating your own template allows you to customize a presentation that specifically targets your audience and embodies visual integrity. Reading reports are a summary of the most valuable points of your PowerPoint presentation that you can send out to key stakeholders after a presentation or in place of a presentation. Using PowerPoint slides to develop a report allows you to easily manipulate images or content to create a visually appealing summary of your presentation for key decision-makers. In this course, you will discover the visual design principles and content guidelines necessary to curate a professional PowerPoint presentation or reading report. This will first involve developing your own PowerPoint template using the visual standards that specifically target your audience. You will have the opportunity to develop two supporting PowerPoint slides with appropriate message titles and visual evidence such as charts, graphs, photographs, or artistic elements. You will explore the structural components used in PowerPoint presentations to create a sound structure that guides your audience through your points seamlessly. Finally, you will convert two existing PowerPoint slides into a compelling and professional one-page report. Students will require access to Microsoft PowerPoint in order to successfully complete this course.
Do you find that your business writing delivers the results you intend? When people read what you've written, do they take the appropriate actions, do they respond definitively with the information you requested, or are they persuaded to agree with your point of view? When your business writing is effective, you're not only relaying messages to others but you're securing the needed results. In this course, you will discover that successful writing requires making thoughtful choices. By applying recommended design principles to your messages, you will improve their readability and clarity. You will then practice organizing your points by using the optimal structure for your message. By the end of this course, you will have developed a toolkit of strategies for writing more effectively in the workplace.
You want to be able to adapt your written communications to achieve your goals in complex and challenging professional situations. Writing dilemmas become tougher when the stakes are high, when issues are sensitive, when you have to relay bad news, or when your audience may be resistant to the message you're delivering. By applying practical strategies for planning and executing your message, you can adapt to writing effectively in complex communication situations. In this course, you will refine your written communication skills through a variety of challenging scenarios. You will practice adjusting your message tone, components, and structure to fit the needs of your audience. By the end of this course, you will have practiced the skills needed to plan and shape your message so that even in the most challenging situations, you have strategies on hand to help you communicate effectively.
Success in business often depends on the ability to influence others and gain their support for your objectives, but it takes more than charisma to win over your leaders or colleagues. Persuasive writing can help you present your case in a way that will secure critical stakeholder support. This course will help you gain and strengthen your persuasive writing skills. You will be guided through the process of narrowing your objective to a very specific "ask," analyzing your audience to know how to appeal to their sense of reason as well as their emotions, and then building the evidence that you will use to present your case. You will examine how to create a one-page proposal, step by step, and delve into basic design principles to maximize your writing's impact. Since electronic communication is so predominant in today's business world, you will also discover how to transform your proposal into an email. Through this course, you'll be on your way to becoming a stronger writer and business professional.
From the moment you wake up to the time you go to sleep, you are engaging in impromptu communication that involves presenting ideas that need buy-in from your audience, whether it's seeking an extension on a work assignment or something as seemingly simple as deciding which parent should drive the kids to school. These are typical aspects of everyday life, but the reality is that the better prepared and adaptable you are for these situations, the more impactful you can be in your areas of communication, especially the workplace. You should obviously be rehearsed, but the more effortless and self-assured you come across while speaking, the more convincing you will be. This preparedness will give you the skills and confidence to succeed in various circumstances where effective communication is crucial. In this course, you will be provided with a foundation in how improving your everyday communication can make your speaking skills more impactful. You will examine how to set up your message while considering its purpose, its context, and its audience. Keep in mind that this is not about speech writing but about crafting an unscripted message. You will then practice these skills in front of real people to test your ability to deliver your message in applicable environments. You'll explore what it's like to adapt that message to different surroundings and challenges. You will also develop emotional intelligence skills as you navigate how to better gauge your audience's reaction. You'll understand how applying these concepts will make your messages resonate, from a routine low-stakes situation to a formal pitch that affects your career goals.
The workplace is filled with employees, clients, and leaders from different backgrounds and cultures. Your Social Style plays a role in how you communicate and behave in the workplace. This course will prepare you to communicate effectively, efficiently, and empathetically with different cultures no matter your Social Style . In this course, you will practice becoming more aware of how your Social Style is interpreted by others and how that impacts your interactions with others at work. You will also develop strategies for overcoming social blind spots in order to mitigate the risk of ineffective communication in cross-cultural settings. Finally, you will discover the ways you can adapt your Social Style without compromising your core values for effective communication. By the end of this course, you will have gathered the tools needed to communicate appropriately and effectively in a cross-cultural environment. Social Style, Social Style Navigator and TRACOM are registered trademarks of the TRACOM Corporation. Social Style Model is a trademark of the TRACOM Corporation. Related content is used with permission from The TRACOM Corporation.
You don't need to be the world's most polished public speaker in order to be successful at conducting media interviews on behalf of an organization. All you need to do is approach the task by planning, preparing, and practicing. In this course, you will examine strategies for engaging the media with confidence, comfort, and control while promoting your story. You will investigate key strategies for crafting effective messages that preserve your purpose and prevent manipulation of intent. You will examine ways to optimize any media interview and use it as an opportunity to tell your story. By the end of this course, you will not only be able to hold your own in an interview, but also remain calm and collected when challenging situations arise.
All enterprises are governed by numbers; most managers and clients use data every day. Public relations propels those numbers, making PR a business necessity rather than a nice-to-have enhancement. Communications professionals must therefore frame discussions around PR using business metrics developed through evidence-based plans, measurable evaluations, and calculated ROI. Students in this course will examine how "strategic PR" is all about crafting a precise plan to use public relations to achieve organizational goals. In this course, you will learn that to be successful, you need to map out where your organization is headed in terms of business goals, how PR is going to help you get there, and who your audience is for your PR efforts. You will follow a recommended eight-step plan for building a communications strategy consisting of clearly articulated steps for creating an evidence-based approach to public relations that can help impact your organization's bottom line. By the end of this course, you will be able to devise, measure, and evaluate your PR strategy.
You always need public relations for one critical reason: PR drives sales. But do you have to hire an external PR agency? Can you afford it? How do you choose one? How do you compare requests for proposals from different agencies? And once you've hired an agency, how can you get the greatest value for your spend? This course is designed to give people who are current or potential clients of external PR firms the skills they need to optimize their PR efforts. In this course, you will identify best practices for determining whether to use external resources, for vetting potential agencies, and for hiring and managing those agencies. As the client, you will always have a finite marketing budget, but you can use best practices to yield the greatest value from the portion of it that you're spending with an agency. You will discover a simple calculation to determine whether you can afford a PR firm now; and if you can't afford one now, you will identify concrete steps you can take towards that goal. Through this course, you will determine how to best leverage a PR agency.
For people all over the world, in-person interaction has been the medium through which personal and professional communication has traditionally taken place. The COVID-19 pandemic has altered this norm and made it clear that effective virtual communication is a skill that not only business professionals need to master, but also schoolteachers, medical professionals, students essentially, anyone hoping to make connections within the virtual space. In this course, you will learn to communicate effectively in a virtual environment and address the complexities inherent in online communication that are largely absent from face-to-face communication. You will learn how to create and adapt to virtual interactions, which includes activities such as setting up your physical space, adjusting your camera, and focusing on intonation and gestures. Finally, you will plan and prepare a high-stakes virtual presentation or communication by putting what you've learned into practice.
Sustainability has become a hot topic in business and, like it or not, sustainability is here to stay. Over the past 30 years, the issue has migrated from the fringe of companies to the C-suite. So what is "sustainability"? How and when is it relevant to an organization? In this course, you will acquire a new framework for evaluating sustainability efforts. Using this framework, you will examine how sustainability applies to business and the private sector's unique role to play. You will then identify the implications sustainability has for different roles within your organization and answer critical questions to ensure that sustainability is a strategic growth driver for your company. Along the way, you will explore examples of the complexities organizations struggle with as they pursue sustainability goals. The time for sustainable business development is now, and this course will allow you to set a solid foundation for your sustainability goals.
eCornell LSM712Analyzing Sustainability in Organizations0
Whether you are a consumer trying to make better purchases or a manager trying to improve your company, it is imperative to investigate beyond the surface of sustainability. In this course, you will examine life cycle thinking and use it to make real improvements in products and services from the perspective of environmental and social sustainability. You will also explore valuable tools to help you refine your life cycle thinking and use it to identify where the biggest impacts lie in your journey to greater sustainability. Your analysis will lead you to identify what sustainability issues your organization is currently taking into account for a specific product or service, and what key issues might be going unnoticed. You will then perform a qualitative analysis of the social and environmental impact of a product or service throughout its life cycle, from the raw materials stage all the way to its disposal. You will also differentiate between the sustainability issues you have detected for your product or service to identify those that your organization will be most effectively able to act on and highlight opportunities to innovate and improve its sustainability.
Complex problems often require complex solutions. In this course, you will explore six cutting-edge problem-solving methods and ways that you can apply them to sustainability issues in business. Systems analysis, design thinking, behavioral economics, positive psychology, crowd-sourcing, and big data can all help create solutions to some of the most critical sustainability problems organizations face today. You will explore each of these problem-solving approaches and practice applying them to a key sustainability problem. You will then strategize on how to combine approaches in order to create more nuanced strategies. With these powerful tactics, today's sustainability problems can become tomorrow's unique market opportunities for your organization.
Once sustainability issues have been identified and potential solutions have been defined, it's time to work on implementation. Implementing business solutions can involve many different moving parts both within and outside the organization. A business sustainability canvas can help you most effectively frame and strategize for the implementation of your sustainability plans. In this course, you will hone in on the motivation and goals for your sustainability efforts and identify the metrics you will need in order to track these goals. You will also identify the tactics you and your organization will use to achieve these sustainability goals as well as the capabilities and relationships required to achieve them. Finally, you will analyze the trends needed to enable progress toward your business sustainability goals, including regulatory, stakeholder, and customer trends.
For decades, stakeholder management considered the opportunity to maximize shareholder returns to be the main goal and guiding principle for businesses. In recent years, however, the growing demand to improve global sustainability along with the recent disruption by the COVID-19 pandemic has created a shift for businesses to do better in impacting sustainability efforts. To serve the interests of all stakeholders alongside profits is now more important than ever. Stakeholder management can be done as a logical, repeatable process. In this course, you will investigate the external variable and impacts on your sustainability strategy. By evaluating your organization's key stakeholders, you will determine your current standings. You will then determine how to adjust your stakeholder relations to better achieve your profitability and sustainability. Armed with a stakeholder strategy, you will develop a plan for managing communication with your various stakeholders. As you walk through the steps of analyzing and evaluating, you'll better understand the needs and contributions of stakeholders as well as how incorporating stakeholders into your daily business practices can result in correctly targeted business actions.
In many cases, data is crucial to business strategy and decision making. For these situations, you will need to adapt your writing for longer, more complex messages that involve quantitative data. In this course, you will gain best practices to help you write effectively about numbers while getting your key message across. By thinking about your audience and your purpose, you will practice effectively planning and executing your communications that involve numbers and data. Beyond numbers, you will also need to think about how to use graphic elements in your writing. As you examine graphics such as tables, charts, and diagrams, you will identify the best times to strategically use each type of visual support. Finally, you will explore a type of report called a reading deck, determining when to use one, how to craft one, and how to use it effectively to communicate your message.
Uniting a workgroup to function optimally while some employees report in person and others are virtual or remote isn't exactly new, but this hybrid format the adoption of which was accelerated by the pandemic has become a mainstay in today's workplace. Managers and executives, therefore, need ??to redesign their team leadership models and work processes for a hybrid future. In this course, you will examine many different types of hybrid work arrangements. You will define what a hybrid team is and assess the current state of your organization: How well is it functioning? Where is there room for improvement in communication, process, and norms? After identifying a desired state for your organization, you will select the most beneficial hybrid model for your team, explore the implications of various hybrid arrangements, and prepare to share your recommendations for your workgroup. By the completion of the course, you'll come away with emerging best practices from Cornell research to make your hybrid workgroup as effective as it can possibly be.
eCornell LSM722Fostering Productivity and Culture in Hybrid Teams0
Culture and productivity are deeply intertwined. Studies show that successful experiences in a workgroup scenario can have a positive impact on a person's satisfaction with life outside of work. This element of well-being is known to reduce turnover and increase productivity overall. The same is true for job satisfaction: Positive interactions result in job satisfaction, which leads to greater productivity for organizations. In this course, you will examine recommended practices for yielding the best results from the critical intersection of culture and productivity in a hybrid workgroup. By applying these concepts in your hybrid workgroups, you can optimize your organization and foster productivity and culture in your teams. Hybrid Work Models
Managing a team in a hybrid environment requires team leaders to acquire new skills and strategies. In this course, you will be equipped with tools that will allow both leaders and team members to assess the state of leadership within their team. You will then explore best practices for effectively launching a hybrid team and identify what is needed to foster high performance in hybrid teams. Finally, you will practice leadership techniques that will allow you to adapt to changing circumstances and sustain your hybrid team's high performance. Hybrid Work Models
eCornell LSM724Maximizing Communication and Collaboration in a Hybrid Environment0
Achieving effective communication within teams can be challenging, which means communication within hybrid teams adds another layer of difficulty. In this course, you will discuss the main communication issues that hybrid teams are likely to encounter and identify specific solutions to those issues. You will then design a hybrid communication strategy to align with your team's needs and establish communication protocols and processes to support effective communication within a hybrid environment. Hybrid Work Models
eCornell LSM731Generative AI for Written Communication0
In today's fast-paced professional world, the ability to write clear, compelling messages can truly set you apart. In this course, you will discover how to leverage AI as your writing partner, enhancing both the speed and impact of your communications while maintaining your personal voice. Guided by Professor Andrew Quagliata, you will explore strategies for crafting precise AI prompts, interpret AI-generated content, and refine your final message so it resonates with your audience. Through real-world exercises focused on drafting persuasive emails you will master time-saving techniques for producing polished, engaging documents that stand out in any setting. By the end of the program, you will have gained the confidence and expertise to seamlessly integrate AI into your writing process, elevating the quality of every communication you send. This course includes a year of free access to the AI Symposium! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today's most pressing topics with your peers. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
eCornell LSM732Preparing for Effective Presentations Using Generative AI0
Whether you're updating executives, pitching to clients, or training team members, strong presentation skills drive professional success. Now, as generative AI reshapes workplace practices, presenters face new opportunities and challenges. As a presenter, how can you leverage AI's capabilities thoughtfully while maintaining message quality and authentic delivery? This course provides practical frameworks for using AI as a strategic planning partner in your presentation development. You will identify when and how to incorporate AI tools in your early planning to strengthen your purpose statements, analyze audience needs, and generate focused ideas. Through thoughtful prompting and iteration, you'll then structure your main points, plan effective visuals, and adapt content for different audiences. You'll also discover how to enhance your delivery through AI-assisted practice sessions, creating dynamic audience connections and laying groundwork for the steps following your presentation. From initial brainstorming to final rehearsal, this course will prepare you to maintain control of your message while benefiting from AI's analytical and creative capabilities.
