SMT

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

The course will begin by tracing the history of sport media in the United States beginning with the reporting of early American sports via newspapers, through the radio and television ages, the role cable television played in expanding sports viewership, ending with an analysis of regional sports networks, social media and the on-line streaming of sports. The course will examine the role the Sports Broadcasting Act of 1961 has played in shaping modern media rights contracts including its influence on rights fees and coverage. Additional topics include managing talent and production staff, examining commercial pressures on both athletes and sport properties, and the global sport media expansion so the students can examine current problems while analyzing possible solutions. Prerequisite(s): SMT 110 with a grade of 'C' or higher Course Offered: Fall, Spring, Summer Credits: Credits:3 (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

An investigation into the decisions necessary to plan, develop, implement and control integrated sports marketing programs. Attention will be directed towards each major element of the marketing industry-- advertising, promotion, public relations and sponsorships. The emphasis will be on the marketing of professional and collegiate athletes. Included will be the use of marketing for teams, leagues and special events. The course will also focus on negotiations, contracts and the role of the media. Prerequisite(s): SMT 110 with a grade of 'C' or higher Course Offered: Fall, Winter, Spring, Summer Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

This course will explain how social media applications are dramatically changing the sports world, sport business, spectating and therefore the marketing of sports. These changes have appeared in a very short period of time, creating a host of implications for sports media processes and sports organizations as they grapple with athletes’ use of these media channels. In addition, the course explores the concepts, tools, and issues surrounding social media and marketing. Current trends in social media will be explored and the course will provide students with a balance between theory and experience. Students will learn about traditional sport marketing/public relations principles as they relate to social media. Prerequisite(s): SMT 110 with a C or higher. Course Offered: Fall Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

This course builds upon SMT 225 Sports Marketing through a more in-depth focus on the revenue-generation components of the sport industry. Students will learn about non-sales selling, the ticket sales process, customer service and customer relationship management, the impact of analytics on ticket pricing, the secondary ticket market, the impact of technology on ticket operations, sponsorship sales, and career opportunities in sales. Students will gain real world experience in ticket sales, promotion and sponsorship sales. Students will engage in a sales training program, and will be challenged to sell tickets and sponsorships. Prerequisite(s): SMT 110 with a grade of 'C' or higher and BUS 131 or SMT 225 Course Offered: Spring Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

This course grounds students in the real world of financial management in sport, showing them how to apply financial concepts and appreciate the importance of finance in sport management and operations. Through classroom presentations, discussions and course assignments, the student will be provided with a solid foundation in financial management, managerial economics, and statistics as they relate to the sport industry. The course content will focus primarily on the spectator sport segment of the sport industry (professional sports, collegiate athletics, Olympic sports, sport facilities, events, and sport agencies). Some of the topics that will be covered are capital, budgeting, asset allocation, market structures, financing of venues including subsidies, salary caps and the effect of collective bargaining agreements on sport organizations. Prerequisite(s): SMT 110 with a grade of 'C' or higher and BUS 102 -2027 College Catalog • Page 281

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

A study of legal issues affecting all aspects of sports, including college, professional and recreational activities. Future professionals within the realm of physical activity and sport need to be aware of the law the many implications it brings to their chosen fields. This class is designed to provid an introduction to various aspects of the law and its influence on sport and physical activity. Prerequisite(s): BUS 202 Course Offered: Fall, Spring, Summer Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

This course focuses on the organization, administration, and management of physical education and sport. Attention will be directed towards intercollegiate and interscholastic athletics, professional sports organizations and various recreational programs. Emphasis will be placed on organization and leadership theories and program development. The management and supervision as well as the budgeting and purchasing process in the management of athletic facilities will be discussed. Issues of law, risk management and ethics as they pertain to athletics will be explored. Prerequisite(s): BUS 109 Course Offered: Fall, Spring, Summer Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

In this course students will learn skills in the identification of legitimate angles for sport stories, how to report sport events, develop sport feature stories, and write sport opinion pieces, both for print publication and the web. Students will submit written articles, be required to write on deadline, and develop skills in interviewing. Students will deconstruct published stories and acquire an understanding of the process of assembling a well researched and expertly-crafted sport story. Note: Students completing this course may not receive credit for PCM 326. Prerequisite(s): EGL 102 Course Offered: Spring Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

The course will be offered occasionally and can be taken more than once as titles change. The course will provide a special topic for students as a Sport Management elective course. It will pertain to a general sport topic or a current event that is occurring in the sport industry. Prerequisite(s): SMT 110 Course Offered: Fall, Spring, Summer Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

This course will prepare students for Sport Business and Management on an international scale, including a review of recurring international events like the World Cup and the Olympic Games. In this course we will identify and study the numerous global forces that have given rise to a greater diversity in sport coverage, events and participants. Ultimately we will Page 282 • Course Index • 2026-202 identify and explore the characteristics that are unique to the international platform of today’s audiences, athletes and events. Prerequisite(s): SMT 110 with a grade of 'C' of higher and BUS 109 Course Offered: Spring Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

e This course focuses on Event Management and Event Planning, which is an area of expertise and skill that is highly desirable in the sports and entertainment industry. This course provides the necessary building blocks and fundamentals of event management and event planning. Areas of study include event conceptualization, event staffing, event budgeting, event promotion, event security and overall event planning and management. Upon completion of this course, the student will understand the complexities and interaction required for managing, organizing and operating sport events through theory and application. Prerequisite(s): SMT 110 with a grade of 'C' or higher and BUS 109 Course Offered: Fall Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

industry, the ability to sell is paramount for success. This course focuses on the sport sales process, emphasizing relationship-building to forge partnerships between organizations and sponsors and fans. Students will explore sales techniques, market analysis, negotiation, and ethical considerations through practical applications and interactive exercises. By mastering these skills, students will be equipped to excel in sport sales, sponsorship, and revenue generation, making them invaluable assets in the dynamic world of sports management. Prerequisite(s): SMT 225 Credits: (3,0)

Subject

SMT

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

This course analyzes contemporary issues including topics such as athlete use of performance enhancing drugs, public/private funding of facilities and arenas, gambling (legal/illegal), escalating player/coaches' salaries, violence in sport, legal issues including Constitutional, collective bargaining, antitrust and employment law, NCAA and amateurism, the impact of Title IX, concussion and other sport health issues, media rights and technology, and institutional cheating in sport. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues and their implication. Extensive research of current texts and journal articles is required. Prerequisite(s): SMT 320 Course Offered: Fall, Spring Credits: Credits:3 (3,0)

Subject

SMT

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Supervised work experience in corporate settings, amateur and professional sport agencies, community sport organizations. Students assume leadership roles in various job-related activities and perform administrative tasks in support of activities under an experienced agency supervisor and faculty sponsor. Note: No more than 15 credits may be earned from SMT 440 to SMT 443 and SMT 445 to SMT 448. Prerequisite(s): Junior or Senior higher status with Department approval and a minimum G.P.A. of 3.0 or higher and SMT 110 with a grade of C or higher. Course Offered: Summer Credits: (1,0,15)

Subject

SMT

Credits (min)

6

Credits (max)

6

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Supervised work experience in corporate settings, amateur and professional sport agencies, community sport organizations. Students assume leadership roles in various job-related activities and perform administrative tasks in support of activities under an experienced agency supervisor and faculty sponsor. Note: No more than 15 credits may be earned from SMT 440 to SMT 443 and SMT 445 to SMT 448. Prerequisite(s): Junior or Senior status with Department approval and a minimum G.P.A. of 3.0 or higher and SMT 110 with a grade of C or higher. Credits: (1,0,24)

Subject

SMT

Credits (min)

9

Credits (max)

9

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Supervised work experience in corporate settings, amateur and professional sport agencies, community sport organizations. Students assume leadership roles in various job-related activities and perform administrative tasks in support of activities under an experienced agency supervisor and faculty sponsor. Note: No more than 15 credits may be earned from SMT 440 to SMT 443 and SMT 445 to SMT 448. Prerequisite(s): Junior or Senior status with Department approval and a minimum G.P.A. of 3.0 or higher and SMT 110 with a grade of C or higher. Course Offered: Summer Credits: (1,0,33)

Subject

SMT

Credits (min)

12

Credits (max)

12

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Supervised work experience in corporate settings, amateur and professional sport agencies, colleges and universities, and community sport organizations. Students assume leadership roles in various job-related activities and perform administrative tasks in support of activities under an experienced agency supervisor and faculty sponsor. Note: No more than 15 credits may be earned from SMT 440 to SMT 443 and SMT 445 to SMT 448. Prerequisite(s) required and Junior status, Department approval, with a minimum G.P.A. of 3.0 or higher and SMT 110 with a grade of C or higher. Credits: (1,0,15)

Subject

SMT

Credits (min)

6

Credits (max)

6

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Supervised work experience in corporate settings, amateur and professional sport agencies, colleges and universities, and community sport organizations. Students assume leadership roles in various job-related activities and perform administrative tasks in support of activities under an experienced agency supervisor and faculty sponsor Note: No more than 15 credits may be earned from SMT 440 to SMT 443 and SMT 445 to SMT 448. Prerequisite(s) required and Junior status, Department approval, with a minimum G.P.A. of 3.0 or higher and SMT 110 with a grade of C or higher. Credits: (1,0,24) Course Index • 2026

Subject

SMT

Credits (min)

9

Credits (max)

9

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Supervised work experience in corporate settings, amateur and professional sport agencies, colleges and universities, and community sport organizations. Students assume leadership roles in various job-related activities and perform administrative tasks in support of activities under an experienced agency supervisor and faculty sponsor. Note: No more than 15 credits may be earned from SMT 440 to SMT 443 and SMT 445 to SMT 448. Prerequisite(s) required and Junior level status, Department approval, with a minimum G.P.A. of 3.0 and SMT 110. Credits: (1,0,33)

Subject

SMT

Credits (min)

12

Credits (max)

12

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu

Subject

SMT

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Source

catalog.farmingdale.edu