60 courses with the subject COMM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
A survey of the major fields of communication and media, their history and evolution, with emphasis on new media and on the way media function in modern society.
Basic elements of the news story, with emphasis on writing accurate, vivid campus news. Introduction to journalism ethics, news-gathering techniques, and copy-editing. By permission of instructor.
Survey of methods for writing features, investigative reports, editorials, and sports, with emphasis on documenting campus events and issues. By permission of instructor. Prerequisite: COMM 102 or by permission of instructor.
An internship with the campus newspaper, the Quadrangle, in which students work in editorial positions and with the paper's advisor. Development of editing and news writing skills. Requires attendance at staff and editorial board meetings. Prerequisite: COMM 103 OR by permission of instructor.
Basic principles of oral communication before audiences in a variety of settings, with emphasis on informing and persuading. Attention to research, rhetoric, logic and the use of technology to enhance public presentation.
An introduction to strategies of argumentation and persuasion in oral presentation. Emphasis on competitive debating. Prerequisites: COMM 101 OR 110, OR permission of instructor.
This course is a grand tour exploration of the history of human communication from the dawn of our species to the present. Key themes include the study of human evolution through the oral, written, print, and electronic eras and beyond, and the role of communication in, and as culture.
A survey and analysis of major ethical and legal issues in the mass communication industry, its business and production practices, and its content. Emphasis is on case studies from the industry. Prerequisite: COMM 101.
A study of the print journalism industry in the United States, including the history and purposes of journalistic practice, the present-day workings of the profession and how the developments of electronic journalism and the Internet continue to impact and transform the role of journalism in political, civic, and social life. Prerequisites: COMM 101 OR permission of instructor.
A study of basic procedures and techniques of reporting, writing, and editing the news with emphasis on developing clear, vigorous writing. Background readings in the media and American society. Writing is limited to relatively basic stories: accidents, conferences, interviews. Prerequisite: COMM 101 OR permission of instructor.
Problems and methods in design, topography, and editing in magazine productions. Students learn how to research, write and market quality articles in magazine format. Prerequisite: COMM 101 OR permission of instructor.
This course teaches the role of advertising, and its social and ethical implications, from a critical and cultural perspective. Particular focus is on the ways in which culture impacts and is impacted by advertising and all media formats, especially as it relates to visual communication, message delivery, and environmental constructs. PREREQUISITE: COMM 101 OR permission of instructor.
The purpose of this introductory course is to orient students to the field of public relations, introduce theoretical and practical considerations that form the basis of the field, and provide a platform upon which to understand the market sectors that employ public relations professionals. The course includes an introduction to ethical standards that shape and govern the field, processes for conducting research and strategic planning in public relations, the mechanics of public relations writing, and the various "publics" of any organization including internal and external stakeholders. Prerequisites: COMM 101 OR PEAC minor OR permission of instructor.
This introductory course begins to examine areas of marketing communications which includes branding, advertising, digital media and corporate communications. The course will cover strategic decisions in advertising, corporate communications and promotions, as well as consumer insights, creative decisions and execution, and media deliveries. Theories of communication will be studied to better understand audiences, dialogues, and messages. Case studies will further explore issues in each of these areas. Prerequisite: COMM 101 OR permission of instructor.
An introduction to building documentary and fiction stories, narrative theory and aesthetics, and the technology and workflows of post-production. Nonlinear editing, visual and sound effects and mixing are covered. Pre-requisite: COMM 101 OR Digital Arts & Humanities minor OR Digital Media Arts major OR permission of instructor.
A study of the sports-media-entertainment complex in the United States and the world. Includes the role of sports in society, the history of professional sports including the evolution of sports journalism and mass media production of sports, current industry practice, and emphasis on the future of sports media production and careers. The course concludes with an introduction to remote sports production. Prerequisite: COMM 101 OR Digital Arts & Humanities minor OR permission of instructor.
This course examines the primary departments in an advertising agency and the ways in which each work together to tell the narrative for a client. Focus is on account management, research, creative and copy, and digital analytics. Students will study how strategy is incorporated and how storytelling is used in campaign design. Prerequisite: COMM 216 OR COMM 218 OR Digital Arts & Humanities minor OR permission of instructor.
An introduction to sports announcing, focusing on performance techniques for live play-by-play, color analyst, and sideline reporter positions. The preparation of background research, including performing interviews, will support these on-air roles. Students will learn to perform self and peer critique of their announcing skills while identifying and exploring storylines during live action. Prerequisite: COMM 101 OR permission of instructor.
This course deals with a topic in a specialized area in communication to be announced. Topics are selected by the department in response to student interest and industry trends. The course is offered as demand warrants. See the Chair for topics and prerequisites. This course can be repeated under different topics.
A study of the different types of mass media systems in the world, the media systems of the world's countries and territories, the ways in which globalization has affected mass media to bring about a global media culture, and the ramifications of global media culture for the future.
This course examines core theoretical approaches to the study of mass media and communication and provides students with an historical and critical overview of theory and research on communication, everyday social practices, systems of representation, and media environments. The course includes discussions on research methods, including quantitative, qualitative, textual, and critical cultural studies. The class is designed as a prerequisite to Senior Seminar and culminates in a project proposal for the seminar course. Pre-requisites: COMM 201 and Junior status.
This course is designed to prepare students for professional work in a news organization that will require them to report stories in text, audio, and video formats. Course work involves significant practice in producing print copy as well as gathering and editing audio and video content, all while learning how storytelling techniques change in each medium. COMM or DASH or GAME major/minor or permission of instructor.
Introduces students to fundamental components of writing, designing, and producing for graphic communication, including graphic design, color theory, digital typesetting, image manipulation, and aesthetics of form. Industry standard programs will be used as tools to shape ideas into visually engaging print and digital presentations. OMM or DASH or DMA major/minor or permission of instructor.
This course focuses on the developmental process of the Internet and the World Wide Web. The history of the technology and the strategies behind it will be covered, as well as HTML, the language of the Internet. The class will gain a greater understanding of the growing possibilities and advantages of using and communicating through interactive multimedia in the place of traditional media. Open to COMM, DASH, and DART majors, minors and concentrations.
The elements of television production techniques including camera, audio, lighting, staging, graphics, on-camera appearance and directing. Prerequisite: COMM 101 or Film Studies Minor OR permission of instructor.
This course examines various types of digital writing and design elements that are essential components of best practices in the integrated marketing communications field, which includes public relations and advertising among other areas. The course incorporates progressive digital media writing and design assignments that culminate in a writing and design portfolio. Prerequisite: COMM 216 or COMM 217 or COMM 218 or Digital Arts & Humanities minor or PEACE minor or Permission of instructor.
An introduction to media planning and buying in and among all media formats. Focus is placed on the analysis of media vehicles as advertising venues, as well as on the analysis and development of target audiences and target markets, media objectives and strategies, and media plan construction. Prerequisite: COMM 216 or COMM 217 or COMM 218 OR Permission of instructor.
Planning and writing concepts for radio and television broadcasting in a variety of program areas. Prerequisite: COMM 222 or Film Studies Minor.
Techniques for audio engineering/processing and sound design for television production. Prerequisite: COMM 222.
Students learn to handle complex, intellectually demanding material involving the real and pressing problems that exist in the world around them. Prerequisite: COMM 213.
This course focuses on the process of strategic planning within the public relations field, including the writing of plans, strategic relationships with upper management, and the forming of relationships with the media for mutual advantage. This practical course examines the fundamental processes inherent in best practices in public relations, taking a long-term, strategic view of tactics, tools, and campaign planning. Prerequisite: COMM 307 or COMM 309.
An upper-level course designed to show aspiring journalists the historical and sociological frameworks of great journalism. They will explicate iconic works by famous journalists who practiced in a range of genres, and try their hand at replicating the forms of inquiry and narrative structures they see. They will finish the course with a final research paper that requires qualitative analysis. Pre-requisite: COMM209.
This course focuses on broadcast journalism and news writing for radio and television. Both hard and soft news writing and broadcast news editing are emphasized, as well as an overview of the role of the electronic news media in American society. Prerequisite: COMM 213 OR permission of instructor.
This course is an introduction to sports journalism. A study of basic procedures and techniques of sports reporting, writing, and editing for both print and electronic media will be emphasized. Prerequisite: COMM 101 OR permission of instructor.
Methods of researching and writing feature stories and commentary for the print media. Markets open to freelance writers, published articles, newspaper feature sections, and Sunday supplements. Prerequisite: COMM 213 OR permission of instructor.
A critical analysis of the mass media including major theories and research in the field. The course explores media institutions, content, and economic structure, and also offers an in-depth investigation into media effects and influence on individuals, society, and culture. Prerequisite: COMM 101 OR permission of instructor.
An introduction to the equipment, techniques, and practices of electronic field production (EFP) and electronic news gathering (ENG), as well as to non-linear editing equipment and techniques used to produce packages using footage collected in the field. Prerequisite: COMM 222 OR COMM 310; open only to media production or sports media production concentration students.
This course explores the structures of interactive stories, characters, and world-building, including branching, adaptive, and transmedia narratives. Students produce a story model using these principles.
This interactive course is designed to prepare students for professional work in game design and development. Coursework involves practice in producing game design, storytelling and strategy blueprints as well as gathering and creating gaming assets and using scripts, professional game engines and 3D modeling software.
A study of the basic principles of intercultural communication and the impact of culture on one's perceptions, beliefs, meanings, and communication. Prerequisite: COMM 101 OR Digital Arts & Humanities minor OR PEAC minor OR permission of instructor.
Students participate in an off-campus training experience closely related to their area of communication. Frequent meetings with the advisor plus a paper are required. Prerequisites: Junior status, 3.0 GPA, and permission of the student's advisor or the Chair.
Examines from a theoretical and practical standpoint the planning, execution, and evaluation of communication strategies in modern political campaigns.
A course designed to cover the chief legal issues, especially in the regulated broadcast industries. Some legal problems to be considered: libel, national security, the meaning of the First Amendment, privacy, shield laws, the press and the courtroom, the Federal Communications Act, and the FTC versus the advertising industry.
Students will select a topic from their study of communication, culminating in a major project involving original research and an oral presentation in front of the class illustrated by audio- visual accompaniment. Projects may take the form of a traditional paper or explorations in other forms of media.
This course provides an in-depth understanding of the critical role of digital advertising in a brand's marketing plan and how advertising technology (AdTech) plays a crucial part in achieving marketing objectives. The course focuses extensively on paid social advertising on social media platforms and covers the key aspects of AdTech that are critical for a successful digital marketing campaign. Prerequisites: COMM 235 or COMM 309.
In this Community Engaged Learning course, Advertising, Journalism, and Media Production students work together to produce short-form video news for distribution over social media, using digital analytics to optimize engagement and reach. Students use AI-informed tools to aid in reporting, visualization, and analysis of content. Prerequisites: COMM 213 or COMM 315 or COMM 350.
Students learn to connect message solutions to advertising problems through an understanding of the relationship of advertising strategy and brand positioning to communication strategies and advertising copy. This course also focuses on the advertising campaign and how to pitch to a client. Prerequisite: COMM 315.
This course explores branding from both a business and a humanities perspective, allowing students to gain an in-depth understanding of how branding influences consumer behavior, shapes cultural norms, and reflects broader societal trends. This course will focus on cross-platform integration of graphic design, video, corporate partnerships, and social media to explore how contemporary brand management develops audiences and brands. Prerequisites: COMM 235 or COMM 309 or COMM 350.
Practical discussion of techniques in TV production. Practical experience is offered to improve lighting, proper use of special effects, and advanced graphics. Creativity is encouraged, utilizing the abilities acquired in television production. Prerequisite: COMM 308 and COMM 350; open only to media production concentration students.
The primary intent of this course is to examine public relations from a communicative perspective, integrating theory and practice. In doing so, students will participate in traditional class lectures and will be involved in all phases of the planning, implementation, writing for, and evaluation of a "real life" PR campaign and/or event. Pre-requisite: COMM 320 or COMM 235 and COMM 309.
This course engages students in practical experience with producing and covering live remote events, which may include sports, concerts, and performances, in a digital video environment. Students work in teams to plan and execute live remote productions of events, including scripting, interviewing, engineering, and providing live commentary. Teams also shoot, script, and edit packages for playback during live production. Prerequisites: COMM 213 or COMM 350.
The organizational structure of a company will be explored with emphasis on practical experience in interviewing, resume writing, audio-visual usage, symposia, and sales presentations. Field visits are included in the course.
Examines philosophies and techniques used in programming television and radio stations and networks. The organizational set-up of programming departments, development of competitive strategies for radio and television schedules, and insights into audience behavior and measurement are emphasized. Prerequisite: COMM 222.
Students pre-produce and produce Jaspers Athletics games and events for live-streaming using the College's mobile production unit. Students serve in the various positions on a sports media production crew, including serving as talent to call games, and as a result gain professional production experience as part of their academic program. (The course can be repeated twice for credit, as COMM 432 and COMM 433.) Prerequisite: COMM 310 OR permission of instructor.
Students pre-produce and produce Jaspers Athletics games and events for live-streaming using the College's mobile production unit. Students serve in the various positions on a sports media production crew, including serving as talent to call games, and as a result gain professional production experience as part of their academic program.(The course can be repeated twice for credit, as COMM 431 and COMM 433.) Prerequisite: COMM 431.
Students pre-produce and produce Jaspers Athletics games and events for live-streaming using the College's mobile production unit. Students serve in the various positions on a sports media production crew, including serving as talent to call games, and as a result gain professional production experience as part of their academic program. (The course can be repeated twice for credit, as COMM 431 and COMM 432.) Prerequisite: COMM 432.
Independent study is designed for the student majoring in Communication with demonstrated proficiency to work independently on a project related to an area of communication and approved in advance by the Chair and the project advisor. Frequent meetings with the advisor are required. Independent study is not typically offered for production-based projects. Prerequisite: Junior status and a 3.0 GPA.
This course deals with a topic in communication to be announced. Each topic is selected by the department and is in a specialized area. The course is offered as demand warrants. See the Chair for topics, prerequisites, and other details. This course can be repeated under different topics.
Students participate in an off-campus training experience closely related to their area of concentration. Frequent meetings with the advisor plus a paper are required. Prerequisites: Senior status, 3.0 GPA, and permission of the student's advisor or the Chair.
Source: Manhattan College's catalog, linked per course · table learning_unit · CourseShelf publish 61
