4 courses with the subject DMAN, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
DMAN 605Advanced Marketing Analytics3
This course focuses on advanced data-driven decision-making in marketing. Students will explore predictive modeling, customer segmentation, A/B testing, causal inference, and AI applications in marketing analytics. Real-world datasets and tools such as Python, R, and Tableau will be used to develop actionable insights and data-driven strategies.
This course is designed to introduce you to the study of consumer behavior. Drawing on concepts and theories from behavioral sciences such as psychology, sociology, and anthropology, we will explore how these insights can inform the development of effective marketing strategies.
This comprehensive course is designed to provide students with an in-depth understanding of digital media marketing. It covers AI integration, social media marketing, app marketing, and content creation, equipping students with the skills needed to excel in the digital marketing landscape.
In this capstone course, students will conduct an independent research project on a contemporary digital marketing topic of their choice, to be approved by the course instructor. The capstone is designed to synthesize the breadth of knowledge gained in MS Digital Marketing & Analytics courses, through an application of modern techniques and tools to analyze digital marketing strategy and/or consumer behavior. Students will develop a relevant research question, perform a thorough literature review, design appropriate data collection instruments, perform the data collection and analysis, identify real-world strategic marketing implications and ethical viewpoint of the research based on their data analysis, make appropriate strategic recommendations, and integrate their work into a detailed marketing research report. This capstone ensures that graduates of the MS Digital Marketing & Analytics program have both theoretical knowledge, hands-on experience, and relevant real world implementation skills to successfully build a career in the field of marketing.
