MKTG 091Marketing elective3
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
Manhattan College · Courses
MKTG
20 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 201Essentials of Marketing3
This course provides the student with an understanding of modern marketing practice, philosophy, advantage, marketing mix decisions, market segmentation, product positioning and buyer behavior. Computer simulations and cases are used to demonstrate real-life applications.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 302Innovation and Creativity3
This course is taught online during the semester. It combines theory, texts, articles and exercises to explore innovation and creativity on a personal level as well as its importance within careers and business.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 303Marketing Research3
Develops knowledge and skills in designing research projects; developing experimental designs and research instruments such as interviews, questionnaires, and concept tests; implementing projects; analyzing data; and communicating research results and implications. Prerequisite: MKTG 201, BUAN 227.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 305Direct Response Marketing3
The managing of direct response advertising. The course focuses on using customer databases, testing customer response, and measuring efficiency of marketing methods that appeal for action from specified individuals. Prerequisite: MKTG 201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 307Consumer Behavior3
The course focuses on the major theories needed to understand buyer behavior, such as evoked set, brand loyalty, learning and memory functions, motivation, attitudes and attitude change, diffusion of innovations, perception and meaning, lifestyle and personality differences, culture and social class, and family buying influences. Prerequisite: MKTG 201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 308Sales Management3
An introduction to methods of sales management: selection, recruiting, selling strategies, training, territory management, compensation and motivation, and performance review. Prerequisite: MKTG 201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 311Product Management3
A review of the company's product portfolio management, including the task of product positioning, product development, market development, product diversification and alternative strategies associated with the introduction, growth, maturity and decline stages of the the product life cycle. Spring.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 315Retail Management3
The study of modern retail practices, e.g. trading area analysis, economic quantity models, atmospherics, non-store retailing, target market selection, and competitive analysis. Prerequisite: MKTG 201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 321Contemporary Marketing Issues3
Major ethical challenges facing marketers today are studied such as negative word-of-mouth, new product failure, consumerism, product liability, deceptive advertising, and other societally oriented issues.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 375Assimilating the Internship Experience in Marketing3
In consultation with the faculty advisor, students design and complete an independent project related to their Marketing internship. This project aids in assimilating the practical off-campus work experience in business, industry, government or cultural organization with the students' and/or career interests. This course is subject to the approval of the Department Chair, Dean and Internship Coordinator or the School of Business. The student is required to pre-register with the Internship Coordinator and to obtain internship placement prior to the start of the semester. (Free/business elective).
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 403Marketing Management3
This capstone course integrates previous marketing courses within a problem-solving framework. Students study marketing issues, strategies, plans, and implementation in a competitive environment. Case analysis is an integral part of the learning experience. Required of senior marketing majors and open to senior marketing minors. Prerequisites: MKTG 201, MKTG 303 and MKTG 307.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 404Advertising and Communication Management3
Students learn how marketers communicate to develop brand awareness, image and distinctiveness, encourage buying, behavior and reinforce satisfaction. Promotional campaigns for actual products are created by determining budgets, setting objectives, targeting audiences, developing themes and messages, choosing media and measuring results. Prerequisite: MKTG 201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 412International Marketing3
Selecting and entering global markets, as well as building and protecting market share are viewed in light of significant economic, cultural, and political-legal differences. Prerequisite: MKTG 201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 413Marketing Honors Seminar3
A unique opportunity for students to do research on major marketing issues. Previous seminars have addressed the use of athletes in advertising, the acceptance of markeing activities in non-profit organizations, and consumer knowledge about the potential dangers of artificial sweeteners. Open only to selected students with the approval of the faculty mentor.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 420Sports Marketing3
Sports is a multi-billion dollar industry and continues to grow with the help of marketing and branding. Students are introduced to the world of sports marketing by analyzing cases, ineracting with leaders and experts in the industry. develop a strategic marketing plan. Students will gain an understanding of the role marketing plays and the different types of customers within the industry to develop a strategic marketing plan through critical thinking. Prerequisite: MKTG-201.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 421Contemporary Marketing Issues3
This course covers the most recent issues and trends in contemporary marketing. The topics will vary depending on emerging important developments in the market place. Previous topics covered in the course have been social media, digital marketing, branding, green marketing, fashion marketing, and sports marketing.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 440Management & Marketing Databases and Analytics3
The two major focuses in the class are Data Mining and Metrics. Database marketing has expanded with the increased availability of sources of consumer information, list creation and newer research methodologies like Clementine and Answer Tree. Data mining methodologies will be used to extract relationships from among the data variables yielding new insights into consumer behavior. Metrics would focus on how companies measure the effectiveness of their communications in the B to B and B to C environment. Focus would be on the variety of measurement tools and their efficacy in the business environment. Prerequisite: MKTG 201, MKTG 303.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 470Marketing Independent Study3
Please see academic advisor or department chair for details.
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
MKTG 475Assimilating the Internship Experience in Marketing3
This course may be used as a second internship experience and/or with senior status. (free/business elective).
- Subject
- MKTG
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-27 Catalog
- Source
- catalog.manhattan.edu
Source: Manhattan College's catalog, linked per course · table learning_unit · CourseShelf publish 61