14 courses with the subject MKMC, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKMC 5100Public Relations Theory and Practice
This course focuses on the critical role that public relations and public relations professionals play as strategic thinkers and business partners in driving organizational strategies and marketing goals. The course provides a structural and practical framework for understanding and effectively employing contemporary public relations, and investigates the challenges of communication and problem-solving across a range of organizations and cross-cultural settings. Trends affect
Marketing professionals can, and must improve their ability to make better marketing and business decisions by understanding the legal and the ethical dimensions behind those decisions. By making more informed decisions, legal and ethical missteps can be avoided. This course reviews the main legal problems of the marketer in a context that considers the history and importance of the First Amendment of the U.S. Constitution (how it is interpreted and applied to mass media in the Unit
Social Media has played a large part in changing business communications. With the creation of new tools and channels more people are publishing and contributing to online conversations. The mass adoption of social tools has lead to varying types of interactions and the maintenance of online relationships; both personal and commercial. As the traditional onlin
Reputation is broadly defined as the sum of the images constituencies have of an organization; constituents form images based on a company's communication, performance and behavior. This course is designed to impress upon the student that a good corporate reputation has tangible and intangible benefits and value. The course will examine risks that involve public visibility and possible reputat
This course is designed to help students develop the knowledge and skills necessary to create global marketing strategies that provide competitive advantage. The aim is to combine the development of a conceptual framework with real life current examples of global marketing practices across a variety of industries. Students will gain an understanding of specific concepts, consideration and strategies that must be skillfully a
