8 courses with the subject MRKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Survey of marketing organization and methods in the socio-economic system with discussion on pricing, promotion, production, distribution of goods and services, consumer problems, institutions, and methods and policies.
Studies promotions as persuasive communication. Examines promotion management and its relationship to the overall marketing program. Primary emphasis on advertising, sales promotion, personal selling, consumer and market information, message appeals, media selection and scheduling, and measuring effectiveness.
Analysis of the social, cultural, and psychological factors influencing the behaviors of consumers. Special emphasis on behavioral patterns, market segmentation research, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions.
Covers the role and activities of the sales manager in modern marketing. Nature and importance of the selling function in organization, effective sales techniques, and managerial tasks of designing, developing, directing, and compensating sales force. Management activities include recruiting, testing, selection, training, motivation, compensation, and evaluation for effectiveness.
Students gain hands-on experience in the understanding and use of appropriate tools and techniques for analyzing, interpreting, and presenting information derived from marketing databases. Includes problem definition and solution approach to marketing research decisions.
Topics of special interest to business students may be offered, or a request by a group of students for a specific course not otherwise available. The students conduct study of these topics as business electives.
Analysis of factors underlying successful operation of retail store including location and design, stock arrangement, buying and selling, advertising and display, merchandise planning and control, retail market and financial analysis, personnel management, customer relations, and non-store and service retailing.
Studies the marketing function and its relationship to the total business organization and its environment. Emphasis is placed on the design of marketing strategies and systems. This is a case method course with readings from trade and academic journals to enhance understanding. Students learn application of the tools of analysis and critical thinking to the strategic challenges marketers face.
Source: Elizabeth City State University's catalog, linked per course · table learning_unit · CourseShelf publish 61
